Jonathan Finn Email & Phone Number

Massachusetts, United States

Cape Cod / Boston / Providence / New York

Partnering with brands of all sizes to create engaging messaging with a compelling voice and presence. Current clients range from retailers and financial institutions to non-profit organizations. Projects include social media and email campaigns; advertising; collateral; catalogs; naming; and brand positioning.

Delivered powerful global exposure and engagement for iconic Converse brand. Product family included Chuck Taylor All-Star, Jack Purcell and One Star. Led four-person brand relations and media communications team. Partnered with Nike corporate team to successfully minimize corporate issues and craft brand messaging, statements and responses. Member of marketing leadership team.• Created unique brand experiences including: 1) intimate performance/influencer party with Pharrell Williams leveraging his presence in major brand campaign; 2) innovative product presentation for key media held within multiple artists' homes at famed Chelsea Hotel; 3) two-day, hands-on brand creative engagement at the Montalban Theater/LA that launched new advertising platform and welcomed local High School students and celebrities• Guided industry-leading product placement strategy (emerging talent to entertainment elite) that achieved organic media and pop-culture coverage of influential musicians, artists and trend leaders wearing key brand product • Team delivered more than $20 million in annual media value for brands in targeted media • Restructured the public relations team partnering with an organizational consultant to fully support brand’s aggressive five-year growth plan with existing staff

Led communications for Nickelodeon/Viacom’s $5.3 billion consumer products group. Licensed properties included television and film hits/classics from SpongeBob SquarePants to The Godfather. Created and executed strategies for toys, apparel, music, video, packaged goods and digital media. Managed in-house team and outside agency. Member of strategy team that built marketing plans to grow and launch properties.• Successful media kick-off for the 2005 launch of a SpongeBob/Dora the Explorer licensed healthy kids’ food initiative (branded fruits and vegetables) delivered company media kudos for doing the right thing for kids• Key products consistently included on parent-targeted “best of” and “top gift” lists facilitating record sales and supporting network positioning as an industry leader

Directed media relations, promotions and field marketing for Old Navy at the height of the brand’s success. Joined company to build a grassroots local marketing program and promoted four times to become leader of both promotions and public relations. Developed sales-driving creative strategies that built the brand via proactive press outreach, attention-getting events, cause marketing efforts and promotional programs that made the brand famous for offbeat promotions. Launched four flagship stores and the brand’s entrance into Canada.• Led creative engagements including: 1) 2003 Obie Award-winning promotion for Old Navy Performance Fleece that reupholstered Manhattan taxis with red fleece; 2) linked daylight savings with Old Navy flip-flops to create The First Official Day of Flip-Flops; 3) integrated product/brand into initial seasons of American Idol• Began a celebrity-supported cause-marketing program affiliated with entertainment industry leaders to restore arts education in public schools and support Old Navy’s family positioning

Launched an award-winning high-end resale super-store in 1996 to raise ongoing AIDS services funding – in 2009, the concept has grown to three stores, providing 15% of the agency’s annual income. At launch, store was honored with influential “Best of Boston” award for its dynamic visuals and quality offerings. Directed advertising, public relations and special events. Managed real estate search and negotiation. Recruited top interior design firm, ad agency, and local celebrities to provide pro-bono assistance.