Jonathan Fitzgarrald is the Founder/Managing Partner of Equinox Strategy Partners, providing service professionals and firms with strategic counsel to drive revenue and increase market visibility.For nearly two decades and prior to founding Equinox Strategy Partners, Jonathan directed the sales and marketing at three, top business law firms.Functional areas include:• Strategic/practice planning and positioning• Revenue generation and growth• Branding and marketing communications• Public Relations and social media• Public speaking, coaching and trainingJonathan is a frequent commentator on legal marketing topics in such media outlets as:• Wall Street Journal• Los Angeles Times• National Law Journal• Voice America• CBS Evening NewsAFFILIATIONS• Board Member, Raise A Child (non profit identifying prospective parents for foster youth)• Member, Beverly Hills Bar Foundation• Advisory Committee Member, Trusted Advisors (business management group)• Member, ProVisors (business referral network)• Former President, Los Angeles Chapter of the Legal Marketing AssociationSPEAKING ENGAGEMENTS• Thomson Reuters Marketing Partner Forum• Legal Service and Sales Organization (LSSO)• Legal Marketing Association Annual Conference• Hildebrandt Institute• MBA Program, UCLA Anderson School of Management• American Lawyer (Common misspellings of name: Jonathan Fitzgerald, Jonathan Fitzgerrald, Johnathan Fitzgerald, Johnathan Fitzgerrald, Jon Fitzgerrald, John Fitzgerald)Specialties: revenue growth generation, client service, client teams, personal branding, reputation management, practice development, media relations, crisis management, public relations, marketing communications, networking, budgeting, business planning, business coaching, social media, cross selling, presentation coaching