Born in 1991, I'm a seasoned MarTech specialist with 13+ years in digital marketing, 7+ in Marketing Automation, and 20+ MarTech implementations, particularly in Salesforce's Marketing Cloud Engagement, Account Engagement (Pardot), Personalization (Interaction Studio), Intelligence (Datorama), and Data Cloud (CDP).As a marketer:• Worked extensively across Salesforce clouds, especially Marketing Cloud Engagement and Personalization, creating campaigns and defining segments to optimize strategies across email, web, mobile and offline channels.• Generated unified and enriched audiences for campaigns using Salesforce Data Cloud and executed activations in Journey Builder and 3rd party media advertisers.• Utilized Marketing Cloud Intelligence and leveraged the Salesforce Marketing Cloud Engagement and Marketing Cloud Personalization (through legacy Evergage Datawarehouse) to connect varied data streams, offering detailed dashboards and widgets for executed campaigns across email and web channels.As a coder:• Developed digital products using front-end technologies, including HTML, Javascript, CSS, and AMPscript, tailored for emails templates, landing pages, sitemaps and web/server-side templates.• Leveraging SSJS code snippets for seamless integration via SOAP/REST APIs, facilitating data exchange with platforms like Bitly, Wordpress, Zoom and on.• Leveraged SQL and SOQL for efficient data normalization, data management, data segmentation and data quality, particularly from diverse data sources like Salesforce Core (CRM), Salesforce Commerce Cloud (Demandware), Salesforce Marketing Cloud, and other products non-related to Salesforce such as Amazon S3, Azure or Snowflake.As an architect:• Designed and constructed robust data model objects (DMO) in Salesforce Data Cloud, Attribute Groups in Salesforce Marketing Cloud, aiming to bridge data silos for marketers across various verticals.• Streamlined data for easy segmentation, enriching customer experiences and ensuring marketers can fully leverage integrated data for their automated campaigns in Salesforce Data Cloud and Salesforce Marketing Cloud Engagement.• Designed integrations with Mulesoft, AWS, Azure, and others, ensuring real-time data utility.• Seamlessly integrated data into Salesforce Data Cloud as a 'Data Lake' object, into Salesforce Marketing Cloud Engagement as 'Data Extension', and into Marketing Cloud Personalization as either 'Standard ETL' or 'Related Objects ETL'. This approach unblocked the enrichment of 1st party data, enhancing its utility across various activation channels.
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Founder And Product LeadKizuriDubai, Ae -
Martech Enterprise ArchitectBacardi May 2021 - PresentPembroke, Bm✚ Achievements:• Championed multi-cloud integrations across brands and markets, encompassing platforms like Salesforce Data Cloud, Salesforce Commerce Cloud, Salesforce Marketing Cloud Personalization, and Salesforce Marketing Cloud Engagement.• Successfully integrated Media Advertising data sources for 19 markets into Salesforce Marketing Cloud Intelligence (Datorama) within a 6-month timeframe. • Demonstrated the value of Salesforce Marketing Cloud as platform, integrating with Identity Platform (SAP Gigya) and Wordpress, deploying 3 journeys in under 3 months✚ Details:• Oversaw platform enterprise architecture, orchestrated platform roadmap, design authority definition and maintained alignment with MarTech strategy. • Led platforms benchmarking, supported other teams to evaluate partners, and review technical deliverables during project execution.• Directed the data architecture, data harmonization and data distribution process to ease roll-out to other brands and markets in a short-period of time. • Crafted a strategy to connect behavioral, email marketing, profiling, and transactional data across various platforms. -
Technology Architect - Marketing CloudCognizant Feb 2018 - May 2021Teaneck, New Jersey, Us✚Achievements:• Lead a Marketing Cloud implementation in more than 30 markets for three big pharma companies.• Lead a multichannel implementation enabling Interaction Studio, Mobile Push, Einstein Recs, and Marketing Cloud for a big telco company✚ Details:• Responsible of planning and designing a data model integrating a wide range of legacy systems such as Veeva CRM, Tealium, Janrain, Aktana, and other portals building API calls & automated programs to retrieve and push data from/to AWS/Kubernetes.• Design and build automated process using Veeva/SFMC Connector to ingest data, syncing the common objects from Veeva, and looping back tracking data from Marketing Cloud.• Design and build an integration with Zoom and On24 to leverage automated journeys related to Webinar attendance.• Design and build an integration with a mobile carrier for sending SMS, leveraging custom activities in Journey Builder, and using Kubernetes.• Design and build flows to normalize data in SFMC to have user‑level data available for marketers to perform outbound communications.• Design and integrate outbound data in Datorama and others reporting platforms to generate visuals, and trigger email reports.• Design and build Cloud Pages using AMPscript for integration with external landing pages to perform inbound marketing strategies from SFMC.• Facing with senior stakeholders in terms of SFMC management (timelines, scope, estimations, deliverables, capabilities).• Project Management seniority – build and review project plan and resource planning.• Work in adaptive environments (Agile, Scrum).• Design and build innovative integrations with SFMC such as custom activities (WhatsApp), custom blocks or integrated apps (Tableau)• Lead a team up to 20 people.• Documenting functional and technical design about the solution implemented following a strict naming convention.• Conduct trainings and mentor junior team members. -
Solution Analyst - Marketing CloudEveris Mar 2016 - Feb 2018Madrid, Es✚ Achievements: • Implement a SFMC solution for a big automotive client which was provided to marketers with a front-end to build easily segmentations, dynamic emails/sms, and reports without technical knowledge, and having automatically outbound data updated in their Salesforce CRM to have a 360 view of their customers.• In terms of management, facing with senior stakeholders to deliver the solution in stressed timelines.✚ Details:• Execution of Salesforce Marketing Cloud projects of large accounts (mainly industry / automotive clients), adapting the requirements from the marketing departments to the tool, documenting the identified business processes, technical and functional documents, sprint planning (Agile & Scrum methodology), estimation of hours, etc.• Automated Data Extensions via Query to unify content from different data extensions and give greater usability to the user for the creation of dynamic content.• Automated reporting of emails, SMS, Journeys, to use in different CRM.• Automated email marketing campaigns dynamically (AMPscript / Javascript) preparing content blocks via drag & drop for the user to use dynamic content.• Implementation of the lead qualification process at the CRM level, automating the sending of triggering campaigns to customers (API events).• Creation of data model according to customer requirements, establishing relationships to be able to segment function of various attributes of up to 20 entities.• Design and building custom subscription flows based on a process builder executed in Salesforce CRM which update consent flags. Once having that, an automated process updates status of subscribers in SFMC for email and mobile channels. -
Business DeveloperMetraser Sa Oct 2009 - Sep 2015✚ Achievements: • Implemented a marketing plan amidst a crisis to navigate the challenging economic landscape. This involved:a. Analyzing and enhancing service quality to gain an edge over competitors, including same-day package delivery.b. Collaborating with other sector-specific small businesses, fostering synergies and a cooperative approach to address client demands.✚ Details:• Implemented strategic market segmentation to identify niches within databases, expanding the client base.• Fostered partnerships with prominent companies like El Corte Ingles and Sabadell Bank through complex negotiations.• Delivered exceptional 1:1 customer service over the phone, garnering positive feedback.• Enhanced the website with technical improvements, bolstering SEO and optimizing user experience.• Contributed to board meetings, analyzing business decisions to gauge their impact on the company's financial performance.• Provided monthly performance reports on the newly designed service to the CMO, aligned with the marketing plan.Handled monthly client billing using an Access database, incorporating online marketing metrics to ensure comprehensive data representation.
Jonathan Fraile Gutierrez Skills
Jonathan Fraile Gutierrez Education Details
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Universidad Rey Juan CarlosMarketing
Frequently Asked Questions about Jonathan Fraile Gutierrez
What company does Jonathan Fraile Gutierrez work for?
Jonathan Fraile Gutierrez works for Kizuri
What is Jonathan Fraile Gutierrez's role at the current company?
Jonathan Fraile Gutierrez's current role is Founder and Product Lead.
What schools did Jonathan Fraile Gutierrez attend?
Jonathan Fraile Gutierrez attended Universidad Rey Juan Carlos.
What skills is Jonathan Fraile Gutierrez known for?
Jonathan Fraile Gutierrez has skills like Marketing, Marketing Automation, Salesforce, Customer Experience, Marketing Digital, Microsoft Office, Microsoft Excel Specialist, Redes Sociales, Mercadotecnia En Medios Sociales, Sql, Seo, Sem.
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