Jonathan Fraile Gutierrez Email & Phone Number

Dubai, Ae

Pembroke, Bm

✚ Achievements:• Championed multi-cloud integrations across brands and markets, encompassing platforms like Salesforce Data Cloud, Salesforce Commerce Cloud, Salesforce Marketing Cloud Personalization, and Salesforce Marketing Cloud Engagement.• Successfully integrated Media Advertising data sources for 19 markets into Salesforce Marketing Cloud Intelligence (Datorama) within a 6-month timeframe. • Demonstrated the value of Salesforce Marketing Cloud as platform, integrating with Identity Platform (SAP Gigya) and Wordpress, deploying 3 journeys in under 3 months✚ Details:• Oversaw platform enterprise architecture, orchestrated platform roadmap, design authority definition and maintained alignment with MarTech strategy. • Led platforms benchmarking, supported other teams to evaluate partners, and review technical deliverables during project execution.• Directed the data architecture, data harmonization and data distribution process to ease roll-out to other brands and markets in a short-period of time. • Crafted a strategy to connect behavioral, email marketing, profiling, and transactional data across various platforms.

Teaneck, New Jersey, Us

✚Achievements:• Lead a Marketing Cloud implementation in more than 30 markets for three big pharma companies.• Lead a multichannel implementation enabling Interaction Studio, Mobile Push, Einstein Recs, and Marketing Cloud for a big telco company✚ Details:• Responsible of planning and designing a data model integrating a wide range of legacy systems such as Veeva CRM, Tealium, Janrain, Aktana, and other portals building API calls & automated programs to retrieve and push data from/to AWS/Kubernetes.• Design and build automated process using Veeva/SFMC Connector to ingest data, syncing the common objects from Veeva, and looping back tracking data from Marketing Cloud.• Design and build an integration with Zoom and On24 to leverage automated journeys related to Webinar attendance.• Design and build an integration with a mobile carrier for sending SMS, leveraging custom activities in Journey Builder, and using Kubernetes.• Design and build flows to normalize data in SFMC to have user‑level data available for marketers to perform outbound communications.• Design and integrate outbound data in Datorama and others reporting platforms to generate visuals, and trigger email reports.• Design and build Cloud Pages using AMPscript for integration with external landing pages to perform inbound marketing strategies from SFMC.• Facing with senior stakeholders in terms of SFMC management (timelines, scope, estimations, deliverables, capabilities).• Project Management seniority – build and review project plan and resource planning.• Work in adaptive environments (Agile, Scrum).• Design and build innovative integrations with SFMC such as custom activities (WhatsApp), custom blocks or integrated apps (Tableau)• Lead a team up to 20 people.• Documenting functional and technical design about the solution implemented following a strict naming convention.• Conduct trainings and mentor junior team members.

Madrid, Es

✚ Achievements: • Implement a SFMC solution for a big automotive client which was provided to marketers with a front-end to build easily segmentations, dynamic emails/sms, and reports without technical knowledge, and having automatically outbound data updated in their Salesforce CRM to have a 360 view of their customers.• In terms of management, facing with senior stakeholders to deliver the solution in stressed timelines.✚ Details:• Execution of Salesforce Marketing Cloud projects of large accounts (mainly industry / automotive clients), adapting the requirements from the marketing departments to the tool, documenting the identified business processes, technical and functional documents, sprint planning (Agile & Scrum methodology), estimation of hours, etc.• Automated Data Extensions via Query to unify content from different data extensions and give greater usability to the user for the creation of dynamic content.• Automated reporting of emails, SMS, Journeys, to use in different CRM.• Automated email marketing campaigns dynamically (AMPscript / Javascript) preparing content blocks via drag & drop for the user to use dynamic content.• Implementation of the lead qualification process at the CRM level, automating the sending of triggering campaigns to customers (API events).• Creation of data model according to customer requirements, establishing relationships to be able to segment function of various attributes of up to 20 entities.• Design and building custom subscription flows based on a process builder executed in Salesforce CRM which update consent flags. Once having that, an automated process updates status of subscribers in SFMC for email and mobile channels.

✚ Achievements: • Implemented a marketing plan amidst a crisis to navigate the challenging economic landscape. This involved:a. Analyzing and enhancing service quality to gain an edge over competitors, including same-day package delivery.b. Collaborating with other sector-specific small businesses, fostering synergies and a cooperative approach to address client demands.✚ Details:• Implemented strategic market segmentation to identify niches within databases, expanding the client base.• Fostered partnerships with prominent companies like El Corte Ingles and Sabadell Bank through complex negotiations.• Delivered exceptional 1:1 customer service over the phone, garnering positive feedback.• Enhanced the website with technical improvements, bolstering SEO and optimizing user experience.• Contributed to board meetings, analyzing business decisions to gauge their impact on the company's financial performance.• Provided monthly performance reports on the newly designed service to the CMO, aligned with the marketing plan.Handled monthly client billing using an Access database, incorporating online marketing metrics to ensure comprehensive data representation.