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NEIGHBORHOOD ENTERTAINMENT is a full-service micro production and creative direction house that helps artists and businesses make sense of the digital media space and bring their vision to life with high-quality and impactful content.As the COO and CCO, I led all client communications, strategy, and creative processes across NEI’s client base of musicians and brands including Paul Russell and Meta Ray-Ban.- Founded and led the operations and creative strategy for NEI, a… Show more NEIGHBORHOOD ENTERTAINMENT is a full-service micro production and creative direction house that helps artists and businesses make sense of the digital media space and bring their vision to life with high-quality and impactful content.As the COO and CCO, I led all client communications, strategy, and creative processes across NEI’s client base of musicians and brands including Paul Russell and Meta Ray-Ban.- Founded and led the operations and creative strategy for NEI, a full-service micro-agency and production company.- Developed and executed all systems and processes across accounts and led all client communications, as the primary point of contact managing relationships from pitch to results for clients like Meta Ray-Ban and Paul Russell.- Developed integrated campaigns, balancing strategic goals and business objectives with creative integrity in our executions across digital and social platforms, ensuring high client satisfaction and brand alignment. - Managed end-to-end project lifecycles, including budgeting, resource allocation, and timeline management. - Directed creative and production teams to produce high-quality content, maximize efficiency and deliver on-time. - Built and mentored cross-functional teams, created developmental pipelines for junior talent and fostered an open, collaborative environment that encourages creative input at all levels with a strong commitment to DE&I.- Managed and directed productions on-set with crews of up to 25, ensuring smooth operations and high standards of execution, all in the presence of clients and stakeholders.- Provided creative leadership for all projects, ensuring campaign concepts resonated with audience needs and cultural trends to deliver unique, impactful work that supports the client’s business objectives. Show less

- Led and assisted the management of high-budget, celebrity athlete advertising campaigns for Gatorade.- Built and maintained strong client and agency relationships by acting as a primary contact, facilitating strategic and creative discussions, and ensuring alignment with brand guidelines while fighting for the best creative work.- Oversaw cross-functional / interdepartmental teams and cross-agency partners, driving the execution of integrated marketing initiatives across broadcast… Show more - Led and assisted the management of high-budget, celebrity athlete advertising campaigns for Gatorade.- Built and maintained strong client and agency relationships by acting as a primary contact, facilitating strategic and creative discussions, and ensuring alignment with brand guidelines while fighting for the best creative work.- Oversaw cross-functional / interdepartmental teams and cross-agency partners, driving the execution of integrated marketing initiatives across broadcast, digital, radio, OOH, and print.- Managed client communications, project logistics, budgets, and collaborated with global teams to coordinate sports marketing initiatives with all major sport leagues and partners.- Owned multiple smaller projects and campaign extensions including large influencer campaigns, collaborations, and partnerships with top tier pop-culture platforms and media outlets. Show less

- Hybrid account and production role overseeing creative development and production for all professional athlete campaigns and productions for Gatorade and Chiat/Day.- Built trusted relationships with, and served as the primary liaison between, clients, athletes (including Serena Williams, Jayson Tatum, Bryce Harper), their management teams, all major sports leagues (NBA, NFL, MLB, NHL, MLS, WNBA, Olympics), all agency departments, and production companies.- Led all athlete-related… Show more - Hybrid account and production role overseeing creative development and production for all professional athlete campaigns and productions for Gatorade and Chiat/Day.- Built trusted relationships with, and served as the primary liaison between, clients, athletes (including Serena Williams, Jayson Tatum, Bryce Harper), their management teams, all major sports leagues (NBA, NFL, MLB, NHL, MLS, WNBA, Olympics), all agency departments, and production companies.- Led all athlete-related logistics, from coordinating availability and on-set requirements to ensuring the authenticity of sports and athlete portrayals while adhering to strict brand guidelines across all Gatorade creative executions.- Managed complex shoot logistics, including security, wardrobe, and location scouting, while optimizing athlete time on set to capture multi-channel content. Show less

- Mastered the essentials of account management by coordinating meetings, handling logistics, and supporting cross-agency teams on high-profile Gatorade campaigns and an extremely busy and production heavy team.- Proactively solved challenges to enhance team efficiency, built trusted interdepartmental relationships, and gained a deep understanding of agency and client goals.- Created actionable meeting recaps, status documents, and competitive reports.- Developed expertise in… Show more - Mastered the essentials of account management by coordinating meetings, handling logistics, and supporting cross-agency teams on high-profile Gatorade campaigns and an extremely busy and production heavy team.- Proactively solved challenges to enhance team efficiency, built trusted interdepartmental relationships, and gained a deep understanding of agency and client goals.- Created actionable meeting recaps, status documents, and competitive reports.- Developed expertise in project management, talent usage, and legal clearances, leading to a promotion to Account Executive and further specialization in Sports Marketing. Show less

Created an LA lifestyle Instagram account to cultivate vital social media management and content creation skills and as a creative outlet and space to deploy LA consumer insights in a microblog format

While I attended UCLA, I accepted a reduced role and returned to being a tour guide. I loved working as a tour guide as it not only allowed me to talk about how much I love Los Angeles and drive around all day (two of my favorite things), but it allowed me to hone key presentation, storytelling and interpersonal skills that serve me well in my professional career. Everyday as a tour guide your responsibility is to stand up in front of 23 people who have never met you or each other and… Show more While I attended UCLA, I accepted a reduced role and returned to being a tour guide. I loved working as a tour guide as it not only allowed me to talk about how much I love Los Angeles and drive around all day (two of my favorite things), but it allowed me to hone key presentation, storytelling and interpersonal skills that serve me well in my professional career. Everyday as a tour guide your responsibility is to stand up in front of 23 people who have never met you or each other and immediately launch into a cold pitch as to why LA is the greatest place on earth and how traffic isn’t really that bad if you know what you’re doing. This task forced me to develop my existing gift of gab into an ability to quickly connect and engage with tourists and navigate tense interpersonal politics (seat stealing is a real and ever present danger) by identifying and delivering key presentation styles and materials to maximize guest immersion and satisfaction. Show less

Facilitated growth from $20k to $75-$80k average monthly gross in first 7 months, $100k+ per month and number 1 rated tour company in LA by 1 year mark. Relied on strong EQ and leadership skills to develop and deploy the most efficient practices for hiring, training and coaching employees. Oversaw all daily operations, including evaluating KPIs, heavy scheduling, setting and maintaining strict budgets, forecasting and reporting. Oversaw and created all public relations efforts and… Show more Facilitated growth from $20k to $75-$80k average monthly gross in first 7 months, $100k+ per month and number 1 rated tour company in LA by 1 year mark. Relied on strong EQ and leadership skills to develop and deploy the most efficient practices for hiring, training and coaching employees. Oversaw all daily operations, including evaluating KPIs, heavy scheduling, setting and maintaining strict budgets, forecasting and reporting. Oversaw and created all public relations efforts and marketing campaigns. Instituted systems to streamline performance from customer service agents, tour guides and subcontractors. Established drug and alcohol testing policies for all company employees in accordance with the Public Utilities Commission and CA Department of Transportation. Show less

Self guided training to receive a Commercial Drivers License. Collaborated to create, improve and expand physical tour route and narration. Created hotel pickup database and logistics for over 200 LA area hotels. Delivered 8-hour full city narrated tours, maintained impeccable customer service and a perfect record of 5 stars with over 200 reviews. Responsible for strict pickup and drop off schedule for up to 23 guests per tour. Consistently researched events, gallery and restaurant openings… Show more Self guided training to receive a Commercial Drivers License. Collaborated to create, improve and expand physical tour route and narration. Created hotel pickup database and logistics for over 200 LA area hotels. Delivered 8-hour full city narrated tours, maintained impeccable customer service and a perfect record of 5 stars with over 200 reviews. Responsible for strict pickup and drop off schedule for up to 23 guests per tour. Consistently researched events, gallery and restaurant openings around the city to insure up to date recommendations for guests. Show less

- Conducted market research on generational attitudes toward moviegoing - designed, conducted, and analyzed qualitative surveys to identify trends and insights.- Presented data-driven recommendations to Paramount executives, highlighting opportunities for audience engagement and market expansion.

Created a holistic marketing and branding paradigm to reinvigorate Fender Guitar’s brand and increase traction with younger generations- Led the development of a comprehensive marketing campaign for Fender Guitars, including experiential events, short films, and the rebranding and expansion of the Fender Play app. - Presented campaign strategies to CAA and Fender executives, focusing on enhancing brand engagement with younger audiences. Our solutions were successfully implemented… Show more Created a holistic marketing and branding paradigm to reinvigorate Fender Guitar’s brand and increase traction with younger generations- Led the development of a comprehensive marketing campaign for Fender Guitars, including experiential events, short films, and the rebranding and expansion of the Fender Play app. - Presented campaign strategies to CAA and Fender executives, focusing on enhancing brand engagement with younger audiences. Our solutions were successfully implemented and are still in use by the brand today. Show less

Developed marketing strategies for CAA and Fender executives centered around “Music’s Existential Crisis” and focused on communicating Fender’s unique story through the use of short film, experiential events, intimate artist performances through the Fender Music Foundation and the expansion and rebranding of the Fender app

- Managed crews of up to 30 valets and customer service agents. - Worked closely with high profile Hollywood clientele. - Assured privacy and confidentiality for clients and guests. - Monitored and maintained employee professional appearance, presentation and service. - Dealt with payments and contracts discreetly.

Worked up from kitchen help to youngest officer at age 18. Held position on ship’s emergency station bill in direct command of 60-65 crew members and 600+ guests. 180 foot commercial dinner/sightseeing boat with 70 crew members. Responsible for vessel operations, safety, security and maintenance.