Co-Founder
CurrentAt Group RFZ, we help solve a key dilemma facing digital marketers: what to do when behavioral metrics don't align with their goals. We provide clients with simple and accurate measurement of the emotional impact of their content, social media, and influencer marketing, rather than drawing inferences from clicks and page views. Our metrics empower marketers to understand how they are preforming against key objectives and make informed decisions. To help clients, I focus on:- Crafting research projects that concisely and accurately deliver actionable insights - Developing leading technology and products to constantly be ahead of the curve- Integrating research, technology, and marketing into a comprehensive, consultative approach