-Hired in May 2021 as a social media analyst, and selected as project manager seven months later-As project manager for a remote multi-timezone team, developed standard processes and training for social media listening and reporting, coordinated with project leadership, and managed workflow and capacity for 14+ social media analysts working on more than 60 state and federal projects-Received Deloitte Applause Award (2022; monetary award) for work on social media analysis for Fortune 500 tech company-In 2022, designed and developed comprehensive social listening dashboard and provided sensitive risk mitigation insights on a bi-weekly basis to Deloitte leadership-Transitioned to delivery lead in July 2022, managing workflow capacity and serving as quality control for deliverables and as a point-of-contact for client team relationships-As delivery lead (2022-present), mentored five junior social media analysts working on more than 25 projects-Using Sprinklr Insights, conducted daily and weekly analyses of social media data, and built custom social listening dashboards for internal government and public services clients, providing high-level findings that are used for client risk mitigation and to develop marketing initiatives and communications plans-Implemented a streamlined Excel solution to generate comma-delimited keyword lists for Sprinklr Insights, significantly enhancing efficiency in creating social listening dashboards. By leveraging innovative Excel formulas to transform text columns into formats recognized by Sprinklr, reduced dashboard cost by 2% and creation time by 20 minutes per project

-Created an official individual donor program from the ground up for a 10-year-old nonprofit, working with internal stakeholders to identify and name donation tiers-Used Google Ads, email marketing automations and social media to promote the donor program.-Utilized custom donor and food applicant data portal to inform outreach strategy-Provided daily scrum reports of progress on Slack and via email to leadership

Implemented and oversaw a creative, relevant, and comprehensive communications, social media, and marketing program for the college. Managed social media platforms (Facebook, Twitter, LinkedIn, Instagram) and website content (WordPress CMS).-Designed print materials, including annual reports, brochures, posters, and pop-up banners-Designed and distributed email newsletters, including Inspire, a bi-monthly e-newsletter promoting college highlights to an alumni and donor audience (average of 27% open rate and 6% clickthrough rate)-Increased Instagram reach by 50% and follower growth by 14%year-over-year through usage of UGC and Story takeovers-Identified relevant stories, interviewed subjects and wrote stories for thecollege website, university news sites and other outlets-Supervised a team of 2 student interns

Established social media strategy and developed engaging, impactful content for college social media channels (Facebook, Twitter, Instagram). Wrote news pieces and coordinated with traditional news outlets to garner earned media.-Increased year-over-year fans/followers by 19% on Facebook, 56% on Twitter and 72% on Instagram; increased year-over-year engagement by 33% on Facebook, 17% on Twitter and 31% on Instagram; increased year-over-year reach/impressions by 18% on Facebook, 18% on Twitter and 17% on Instagram-“Faces of Research” campaign: Month-long video series highlighting student and faculty research that garnered an average of 1,300 organic views per video-Global Health Conference campaign: Two-week Facebook campaign targeted to health sciences students in the Southeast reached more than 20,000 people; ads were directly responsible for more than $200 in revenue-Secured earned media placements at Spectrum News 13, WINK-TV, Ivanhoe Broadcast News, FOX35 WOFL and 90.7 WMFE

-Assisted Director of Communications for WUCF-TV and UCF Social Media Manager with weband social media campaigns-Researched and compiled social media audit of peer and aspirant schools to inform UCFSocial Media Manager’s strategy review-Monitored brand channel conversations using Sprout Social during a controversial political speaker's visit-Completed website updates and developed, scheduled and evaluated the success oftargeted social media posts utilizing Sprout Social-Assessed user engagement on social media platforms-Worked closely with Assistant Vice President and Associate Director of UCF Communications, crafting story ideas into press releases that were distributed to local and student media

Designed print and web graphics and publications, including newsletters, announcements, brochures, advertisements, e-newsletters and flyers. Produced and scheduled content for college social media accounts through Hootsuite Enterprise (Facebook, Twitter, Instagram, LinkedIn).-Oversaw social media strategy and was involved in every aspect of campaign, from design to implementation to evaluation of initiative success-Integrated marketing campaign (print/email/social) promoting the Evening MBA generated over 2 million impressions and 1,600 microsite visits over 4 months-#BlackandGoldBusiness: Social media college pride contest involving 19 registered student organizations that generated over 3,000 unique mentions in 4 weeks-#BlackandGoldFriday: Black Friday email/social media campaign and collaboration with UCF Alumni Association and UCF Athletics; generated more than 11,000 impressions and 300 clicks in 1 week-Worked with Constant Contact and Mailchimp to create email designs, and analyzed open and clickthrough rates-Worked with the college’s Office of Professional Development and select employers to develop and implement #UCFBizChat, Twitter-based career chats -Moderated a Council for Advancement and Support of Education (CASE) Social Media chat on incorporating video into institution storytelling efforts -Worked with UCF News & Information and internal staff to identify faculty experts for media appearances; led or assisted with local and national media placement initiatives-Wrote/edited 131 press releases and assisted in planning and execution of 120+ college events -Supervised 3 student interns per semester

-Web site content management and social media community management-Founded the University of Central Florida's social media managers group and advocated for a central campus social media manager (Apr 2013).-Maintained college social networks, designed and disseminated print and electronic communications, and coordinated with internal audiences to ensure web content was up-to-date

Created custom print designs for Honors College, oversaw and maintained Honors Computer Lab andsupervised OPS student employees.Managed team of 10 students per semester.Designed flyers, posters and newsletters for student, staff and alumni audiences.Troubleshot common computer and printer issues.

As a student lab monitor, I was entrusted with assisting undergraduate students, faculty and staff with technical support issues, printer troubleshooting, and general computer and software assistance.