At IBM, I drove a “digital-first” strategy for the fifty enterprise products in IBM’s Hybrid Cloud business unit in order to efficiently scale product lines, minimize buyer journey friction, and improve profitability.To propel this strategy forward, I pioneered a new approach to understanding the enterprise digital buyer journey, focused on building and refining the use of digital self-service content to help clients navigate a complex suite of technical products. Based on this new understanding of how our users interact with us digitally, I led internal stakeholders across multiple disciplines to condense and optimize the digital journey of specific products, as well as how products interact within the broader cloud integration portfolio.Additionally, in this role I implemented back-end tracking systems for understanding user behaviors on an aggregate level to influence improvements to the in-application user experience, as well as enlighten the sales and support organizations. Closely tied to this effort, I also managed a closed-loop customer feedback system based on net promoter score for the portfolio’s user base.Previously at IBM I also served as the Product Manager for the PureApplication Hybrid Cloud offering line.In that role I built and maintained a deep understanding of the dynamic Cloud market and changing user needs through client playbacks. Through this understanding I was able to work closely across disciplines and divisions to drive the strategic direction of the PureApplication product line.In order to drive the product roadmap and enhancements, I has to apply design thinking methods to generate and validate key user personas and scenarios. Based on these insights, I was able to facilitate cross-discipline prioritization of resources with design, development, sales, and support working towards a common offering roadmap and revenue goal.

At Sageworks I managed the development of numerous SaaS products serving both the accounting and financial institution markets.In this role I was responsible for researching, conducting market validation, and providing go-to-market product specifications on new offerings.In the early stages of our product development renaissance, I piloted our product development around a continuous release cycle using agile development methodologies. This includes rigorous manual testing and implementation of automated build checks for numerous initial product releases, as well as ongoing enhancements and bug fixes.Most notably, I released and grew the LoanSage product line and business unit from ideation into a fully operational online lending platform to provide small business owners with access to alternative funding sources. While working on this product, I was also responsible for building brand awareness via traditional web marketing, content generation, and strategic partnerships.

As an undergraduate researcher, I collaborated with Brian Wansink, Ph.D. on the "Beer Velocity Study" data collection and analysis.I managed a team of twenty-four researchers in compiling data into observable insights to be turned into actionable recommendations for publications.Additionally, I conducted primary qualitative and quantitative research on unconscious drinking behaviors using behavioral event modeling and in-depth laddering interviewing techniques.Finally, I implemented a "cloud-based" data collection system which aggregated thousands of data points into a quantitative analysis.

During my internship with Constellation Brands, Inc. it was my responsibility to co-represented the organization’s interests in dealings with internal and external partners and community related representatives.Under the realm of the Community Affairs department, I oversaw the operations of the Constellation Brands - Marvin Sands Performing Arts Center (CMAC) for twenty-three performing arts shows and concerts. Prior to the shows, I monitored ticket sales and organized any special events in conjunction with the show. During the performances, I was responsible for tracking the sale of beverages in the Constellation Brands portfolio as well as assisting the operating staff in any additional needs they had.Throughout the season I remained in constant communication with the venue's VIP ticket holders and sponsors to handle any issues with events and/or ticketing. Outside of the venue, I helped organize various charitable events in the community, such as Taste the Night Away at the New York Wine and Culinary Center. I was also responsible for handling hospitality and transportation of numerous VIPs for a weekend of meetings leading up to a personal meet and greet with Dave Matthews.

As a business specialist at the Student Recreation Complex (SRC), I was responsible for monitoring an annual fiscal budget of over four million dollars as well as daily monetary funds of up to ten thousand dollars. One of my most significant projects in this position was the writing and revision of the Manual of Cash Handling Policies and Procedures that complied with facility, university, state and federal rules and regulations. Upon completion of the manual, I then had to train the Recreation Complex staff in the Cash Handling Policies and Procedures. On a daily basis, I created and logged expense and revenue reports in addition to enhancing my interpersonal abilities by attending to demanding patrons.

In the role of Student Brand Manager, I marketed the Red Bull brand and product using unique techniques to impact the college-specific demographic. I was also responsible for acquiring and monitoring our vendors' store contracts and supplies of Red Bull products. Another aspect of my position was to host sponsored regional and national events, such as the Red Bull King of the Rock one-on-one street ball tournament.