Core Competencies and Technology:Search Engine Optimization:Managing keyword strategy, onsite optimization and link monitoring with BrightEdge, Semrush and Google Search Console.Social Media:Driving consumer engagement through Sprout Social on Facebook, Instagram, LinkedIn and YouTube through user generated and original content created with Canva and Adobe Photoshop.Email Marketing:Reaching new consumers and retaining existing ones through automated nurture campaigns, newsletters and promotional communications managed in Hubspot.Website Strategy:Tracking user behavior with Google Analytics and continually optimizing content to meet goals through Kontent.ai CMS.

Led marketing strategy for Fishidy, having increased userbase from thousands to millions, to build one of the largest fishing intelligence platforms and online communities within the industry.The company was acquired by FLIR Systems in April of 2018.

Executed technical, onsite and offsite SEO strategies designed to drive relevant traffic, increased revenue and brand awareness for retail industry e-commerce clients including OfficeMax and Helzberg Diamonds.

Developed comprehensive SEO campaigns for mid-market B2C and B2B clients. Responsible for on and off-site search engine optimization efforts, conversion tracking and reporting.

Lead all in-house and client SEO activities. Managed client budgets and third party content optimization team.The company was acquired by Straight North in June 2009.

Wrote keyword optimized local business profiles according to SEO best practices and edited underperforming AdWords campaigns for nationwide Yellow Page customers.

Provided analysis of $1MM - $10MM commercial loan requests and prepared loan presentation materials for Board of Directors.