Providing consulting services across, broadcast production, format development, and management for major broadcasters worldwide

I create content as a multi-camera director, executive producer, format creator, videographer, creative director, writer and mentor. I work on shows like Asia's Got Talent and produce content for large international companies. I lead trends in my industry, helping others through mentoring and public speaking. Advocate for sustainability and equal rights for all. Passionate educationalist.

Format DevelopmentWith over four decades in the media industry, my career is defined by creating and commissioning captivating formats for both traditional TV and digital platforms. My expertise lies in blending traditional broadcasting with modern digital trends, leading to groundbreaking formats that resonate across diverse markets.Key Achievements:The Big Spark: A testament to my ability to merge cultural nuances with universal appeal, achieving wide acceptance in Asian markets and beyond.Good Game Asia: This format showcases my skill in appealing to the digital-savvy, younger demographic, integrating traditional game elements with interactive digital experiences.Additional Highlights:Sadeem.com: A groundbreaking digital influencer competition in the Arab world, fostering future content creators and offering an engaging platform for creativity and growth.BBC Format Development: Spearheaded the redevelopment of shows like "Top Gear", demonstrating my acumen in reinvigorating classic formats.Endemol & Eyeworks Projects: Created innovative formats like "Suka Lattew", "#HavocWarna", and "How Normal Are You?", showcasing versatility across different cultural contexts.My formats are more than shows; they are cultural phenomena reflecting deep audience understanding. I specialize in content that is entertaining, culturally relevant, and aligns with the evolving needs of a dynamic media environment. Each format I develop is unique, high-quality, profitable, and perfectly aligned with diverse audience preferences, particularly in Asia and the Middle East.

Leading the early stage creative development from an idea to a cohesive digital first property Now in its 3rd cycle pan Arabia and rolling out world-wide. Sadeem.com is a success and a leading trend a business model to partner and leverage content creators and influencers.

Founder and Owner of Pepper Rafferty, we are going to be the best web video production company in the world!

Working with the top television production companies and broadcasters world wide as an independent Format and production consultant. Clients include, Fremantle Media, NRK, NHK, CBC, Eyeworks.

Responsible for delivering the course "As Live Studio Production" with Lectures and Practical Experience. Overseeing the production of a half-hour production produced and originated by the students.

I am a key decision maker and have overall responsibility for all the creative content on Asias Got Talent, Leading a large multi-cultural team and directing the multi-camera elements of the show.

Directed some of the UK's most Iconic Entertainment Shows, Audience with... Gladiators, This Morning, Royal Variety, Currently Directing Pointless & Million Pound Drop

The Format Academy for Entertainment TelevisionEntertainment Master Class- Created by the Industry for the Industry -The ENTERTAINMENT MASTER CLASS is aimed at developinga Format Academy for the entertainment television business.In a unique education programme, a select circle of talent willlearn the craft and business of formatting from key playersin the industry and experts in the field.

Creating Content - 2 live signature shows for Astro. Suka Lattew and #HavocWarna. 26Eps each.Developing and Pitching shows in the SE Asia Region.Consulting On Endemol Shows in Asia.Assistant EP consulting on Fear Factor Asia Pre and Post Production.

The commercial arm of the EMC the leading executive education provider for the TV entertainment industry. We provide courses and services world wide to support the not for profit enterprise of the EMC.

Head of Entertainment and Board Member. Creative Direction, Executive Producer of Television programmes with high production values. Entertainment, Factual Entertainment, Popular Factual for broadcast television.International production and format sales.With the board giving leadership and creative direction to the company.

I was creative director. Helping to steer the company through some very difficult times in the broadcast industry.

Executive producer and senior management team. Writer and Developer of format entertainment. Director.

Responsible for roll out of international TV formats developed in the USA at Fox Television Studios. Head of production of UK formats and the UK development team.

Executive producer and department head of BBC format entertainment shows.

I directed all of the major entertainment shows itv were making at the time. One weekend 4 of the shows I worked on were shown racking up 25 million viewers, I am under no illusions mind you, I just asked people to point the cameras at the real talent.

I loved working at the BBC. a department of 200 very talented people, a budget of 17m. I was also head of international formats! Exec producing National Lottery Jet set. Weakest Link, Dog eat Dog, Friends like These. Professionally a great time in my life.

Spent a year as series director, helping weave the mix of strong editorial items and entertainment.

I trained as a director at Central. It is quite a story, not being short listed, various people taking up my cause, eventually getting through. And being generously described as one of the best Multi camera directors of my generation.