Jonathan Goode-Crowe Email & Phone Number

Padstow, Cornwall

Responsible for overall business operations and strategy.

The Yards, Kettering

Responsible for all business functions.

Kettering, Northants

• Responsible for Increasing the number of murder mystery events to over 500 per year making it the largest event provider of its type in the UK.• Implemented digital marketing strategies to grow online presence and increase customer acquisition using platform sites such as Groupon and Wowcher.• Utilised PPC and SEO techniques to improve Google search engine ranking.• Established systems to manage customer interactions and ROI.

St Day, Cornwall

• Responsible for setting up the marketing department and establishing as an operational function.• Re-vamped the website and introduced online quote and booking system.• Devised and executed clear marketing and growth strategy to position company as the leading drainage and tankering provider in the South West of England.• Improved website position on Google to first page using Google AdWords, fresh content, keyword optimisation and site structure improvements.

Northampton, United Kingdom

• Responsible for delivering the business to a position where it can challenge much larger competitors launching the new website and developing the ‘Greatlets’ letting brand.• Established marketing strategy for growth and executed this successfully increasing market share and customer base of tenants and landlord properties.• Increased size of portfolio to over 100 properties as well as managing all tenant, landlord and maintenance contractor relationships.

Northampton, United Kingdom

• Successfully delivered Social Enterprise project including over 50 case studies on social enterprise businesses, managing the print process and design of all marketing material.• Liaised with website designers to build online regional database resource of enterprises in line with the bid document on behalf of this local enterprise agency.• Organised key events for stakeholders and business managers to interact.

Northampton, United Kingdom

• Responsible for planning and executed range of bulk D2D & direct mail campaigns for both UK and Ireland home telephony markets increasing hours of use over the TalkTalk network.• Produced and delivered ‘Payback’ campaign results to the Board of Directors.• Monitored and supplied optimised web content for UK and ROI markets.• Briefed in and managed internal designers and external agencies to create innovative and creative display and radio advertising campaigns.

Northampton, United Kingdom

• Planned targeted direct mail and bulk D2D campaigns for both UK and ROI.• Executed Winback retention mailings.• Utilised revenue models to forecast impact of all marketing activity and deadlines.• Increased hours of use over our network across UK and ROI.• Negotiated waiver of over €50k cancellation fees with An Post.• Briefed in and managed successfully the internal designers and external agencies.

Leicester, United Kingdom

Sandwich year as part of my degree.• Organised exhibition presence at Hotelympia 2002 to build the Pal International brand.• Created high quality content for company brochures across all Europeanmarkets improving copywriting skills as well as keeping web content up to date.• Produced sales reports and analysis for all markets to identify opportunities.• Designed corporate identity handbook to maintain consistent brand identitythroughout all areas of the business.