• Develops marketing briefs, ensuring alignment with brand proposition product positioning and segmentation• Leads cross-functional teams, including creative, media, digital, social, channel, product development, events, and PR – providing strategic direction and supporting integrated brand activations• Collaborate with production teams to ensure timely and effective development and execution of brand creative assets• Prepares marketing strategies, timelines, and global asset creation throughout campaign for cross functional teams and territory go-to-market teams• Assists in development of paid media plan - writes media strategy, briefs and manages agency through creation of full cycle media plan, in partnership with brand and performance marketing teams• Manages day to day relationship with media agency, providing timely updates, assets & direction, and managing timelines to ensure all milestones are achieved throughout planning and execution phases• Liaises between media, channel and creative teams to build brand assets for paid media & retail campaigns

• Led global marketing plan including campaign strategy, identifying key beats, and outlining marketing and event strategy • Developed brand and product positioning - including assets to help communicate brand identity• Spearheaded email marketing efforts for Quake Champions for branding, acquisition, and retention campaigns• Managed creative agencies and production partners to stay on brand and hit campaign dates on time • Advised Bethesda marketing teams on media strategies, mobile attribution technologies, and analytics

• Planned quarterly performance and branding media campaigns based on segmentation, targeting and historical data • Executed campaigns based on key beats to effectively targeted lapsed players and acquire new players• Negotiated rates and optimized campaigns with key partners to ensure campaign efficiencies and highest possible ROAS• Headed financial quarterly reconciliation process for digital marketing team• Analyzed and reported marketing campaign performance based on company-wide KPIs and performance metrics• Developed key messaging for creative in branding, acquisition and retention campaigns• Oversaw asset creation for display, mobile, TV, and print campaigns by in-house team and creative agency• Coordinated campaign strategy around key beats with production, marketing, and community teams