Jonathan G. Email & Phone Number

Novato, California, US

San Francisco, CA, US

Osaka, JP

Novato, California, US

• Develops marketing briefs, ensuring alignment with brand proposition product positioning and segmentation
• Leads cross-functional teams, including creative, media, digital, social, channel, product development, events, and PR – providing strategic direction and supporting integrated brand activations
• Collaborate with production teams to ensure timely and effective development and execution of brand creative assets
• Prepares marketing strategies, timelines, and global asset creation throughout campaign for cross functional teams and territory go-to-market teams
• Assists in development of paid media plan - writes media strategy, briefs and manages agency through creation of full cycle media plan, in partnership with brand and performance marketing teams
• Manages day to day relationship with media agency, providing timely updates, assets & direction, and managing timelines to ensure all milestones are achieved throughout planning and execution phases

Rockville, MD, US

• Led global marketing plan including campaign strategy, identifying key beats, and outlining marketing and event strategy
• Developed brand and product positioning - including assets to help communicate brand identity
• Spearheaded email marketing efforts for Quake Champions for branding, acquisition, and retention campaigns
• Managed creative agencies and production partners to stay on brand and hit campaign dates on time
• Advised Bethesda marketing teams on media strategies, mobile attribution technologies, and analytics

Nicosia, CY

• Planned quarterly performance and branding media campaigns based on segmentation, targeting and historical data
• Executed campaigns based on key beats to effectively targeted lapsed players and acquire new players
• Negotiated rates and optimized campaigns with key partners to ensure campaign efficiencies and highest possible ROAS
• Headed financial quarterly reconciliation process for digital marketing team
• Analyzed and reported marketing campaign performance based on company-wide KPIs and performance metrics
• Developed key messaging for creative in branding, acquisition and retention campaigns