• Lead the development and implementation of strategies to consolidate new businesses in the packaging, image, construction and engineering segments, achieving a growth of 60% in sales and a margin of 40% for two consecutive years 2021 and 2022, opening a new branch in Monterrey and another in Reynosa, and operations in Coahuila.• Lead a team of 15 people in charge to guide them to meet objectives and promote the 3 Business Units - Monterrey I, Cinema, Reynosa.• Direct together with the Sales, Marketing, Import-Export, AP, HR and Finance department the alignment of processes and compliance with objectives.• Unify efforts with the Supply Chain department for the analysis and development of suppliers that benefit the business's profit, as well as monitor the good performance of the purchasing department's KPI: inventory level, inventory rotation.• Define business development strategy in new segments that have generated new sources of income in the fabric segments for the furniture and packaging market.• Prepare and present results toGlobal Executives and Committee for decision-making for the growth of the group.

• Guarantee the productivity and utility of the business through the direction of strategies and compliance of operations to achieve business consolidation and continuity, and achieve growth in the national market through distributors and opening of branches - Coahuila & Reynosa - and in USA through correspondents.• Build and manage the first wholesale channel in the national market and define an operational plan to maintain response levels for each commercial requirement.• Direct and unify team efforts made up of the Sales, Marketing, Logistics and Business Development management.• I implemented the commercial and market intelligence strategy, new commercial structure, compensation plan, digital marketing, and CRM Intelisis.• Lead a team focused on analyzing results, product performance and market behavior as clients, and prepare statistical business intelligence reports based on tools - Power BI and Tableou.• Lead the development and launch of 7 new product lines.• I managed to develop and implement Balance Score Card - KPIs in 4 areas of the company - Commercial, Operations, Purchasing, Credit and Collections and Finance.

• Lead the planning, control and monitoring of commercial objectives, through recruitment strategies, business development, service and supervision with areas that guarantee the production and delivery of products. Double the growth rate from 2016 to 2018, budget compliance at 104%.• Maintain the P&L of the business through the analysis of income, expenses, costs and results of campaigns and business plans.• Direct the customer service area to ensure compliance with commercial conditions, satisfaction levels and administration of all accounts.• Develop and implement continuous improvement projects that allow for the generation of procedures of excellence, as well as the integration of digital tools, thus streamlining times and improving costs within the area.• Monitor the performance of KPIs, and compliance with guidelines and operating models to guarantee a better structure that allows achieving business goals.• Unify actions with Finance and Operations teams to ensure approval and compliance with goals.• Lead and develop Management teams to ensure monitoring and compliance with objectives

• Guarantee the commercial positioning of the group through the development and implementation of strategies focused on strengthening the client portfolio, as well as generating new business opportunities that benefit the group's profits.• Design and implement procedures, KPIs, guidelines and operating models to guarantee a better structure that allows achieving business goals.• Build, lead and empower commercial teams, as well as unify efforts with all departments to maintain compliance with objectives.• Consolidate functional Service areas to maintain customer satisfaction indicators for compliance with commercial conditions and timely deliveries.

• Lead and unify actions with areas of Sales, Administration, Human Resources, Logistics and Transportation (220 people) to guarantee the operation and achievement of objectives that impact the profit of the business at a regional level.• Develop and implement strategies that strengthen and increase the client portfolio to increase commercial distribution.• Carry out competition analysis based on market variables of price, introduction of new products, POS activities, Nielsen, seasonality and promotions, managing to increase 9% in Main Milks, 7% in Intermediate Milks and 15% in record cheese measures. As well as an increase in market share in the economic dairy sector by 13 points in 5 months, Push strategy.• Define and implement better service structures for Pharmaceutical and Convenience Clients, as well as successfully adopt a pre-sales scheme for 134 POS; thus obtaining a sales growth rate of 29%.• Develop and manage budgets to maximize the use and control of resources.

• Guarantee the fulfillment of commercial objectives of the Snacks and Snacks category, within the Modern Self-Service and Convenience channel within the Guadalajara area, through the development and implementation of sales, inventory, talent, logistics and administration strategies within the CEDIS .• Define and manage plans to optimize expiration control, delivery process, route planning and promotional campaigns in conjunction with commercial partners.• Lead and develop multifunctional teams of 25 people to maintain compliance with objectives.

• Develop and implement sales and account management strategies to maintain product marketing and distribution to maintain the profitability and utility of the business.• Lead and coordinate sales teams to maintain sales, analysis, deliveries and customer requirements to strengthen commercial relationships with modern channel customers.• Supervise the planning of routes and product deliveries aligned with commercial conditions.• Prepare and present sell in stamp out sales reports to group management for evaluation and decision making to boost product participation.• Guarantee compliance with administrative processes and requirements that expedite compliance with guidelines that ensure business objectives.