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Strategist with over a decade of experience with marquee brands in technology, entertainment, CPG, finance, automotive, CPG, QSR, and telecom industries. Whether it's B2C or B2B, I embrace a metric based approach with a flair of genuine curiosity and unraveling optimism to help organizations find clarity and direction to ambiguous problems while driving meaningful, measurable, results. Creating synergy between insights, creative, channel & media strategy is my superpower. With our increasingly fragmented media and content landscape, I fight the tough battles to help brands increase relevance and value to earn audiences attention and trust
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Strategy DirectorWest BbdoLos Angeles, Ca, Us -
Freelance Communication DirectorThe Martin Agency Oct 2024 - PresentRichmond, Va, Us -
Vice President, Social StrategyEdelman Jan 2024 - Oct 2024New York, Ny, UsClient Experience: HP, Pepsico, MetaSocial accelerator lead & mentor. Unlocking Insights, strategies, and creative ideas to help our clients brands drive culture, build trust, and foster action. -
Associate Brand Strategy DirectorTbwa\Chiat\Day Feb 2021 - Dec 2023Nyc , La, UsClient Experience: Palo Alto Networks, AMD, DIRECTV, Principal Financial, Polly (formerly Dealerpolicy)I worked with clients on a range of strategic branding initiatives that include brand positioning, naming, architecture, customer experience, identity, and campaign development.TBWA is recognized as one of Fast Company World’s Most Innovative Companies in 2021 through 2023, and AdWeek Global Agency of the Year in 2021 & 2022. -
Freelance Senior StrategistR/Ga Aug 2020 - Jan 2021New York, Ny, UsClient Experience: Nike -
Senior StrategistM&C Saatchi Group Feb 2019 - May 2020London, England, GbClient Experience: BMW, Amazon, FX Networks, North Italia Restaurant (Acquired by Cheesecake Factory)(Agency closed shop due to Pandemic) -
Freelance Senior Social StrategistImprint Projects Jun 2018 - Jan 2019Los Angeles, California, UsClient Experience: Google Play, SonosAt Imprint I helped spark cultural conversation with some of the world's coolest brands in music and entertainment. Relaunched Google Play globally on social, by shifting the brand into a creditable voice in mobile gaming by focusing on undervalued segments of the gaming community to establish influence and turn audiences into advocates through innovative storytelling and engagements. Evolved Sonos social and content strategy and developed new content franchises with product storytelling through the eyes of artist and activist in order to build connections with a younger, more diverse audience. -
Digital Communication PlannerEdelman May 2017 - Jun 2018New York, Ny, UsClient Experience: PayPal, Starbucks, Unilever, HPE, Adobe, Charles Schwab, ServiceNow (New Business win)As a lead digital strategist, I was responsible for driving accretive brand storytelling, positioning, insight procurement, creative briefing, strategy workshops, audience growth, customer journey mapping, global marketing campaign strategy and activation, landscape analysis and market research for consumer-facing brands. -
Senior Experience StrategistDoremus+Co Jan 2014 - May 2017New York, New York, UsClient Experience: Intel, HPE, Microsoft, Plantronics, and Corning Gorilla GlassI helped brands create B2B and B2B2C social-first advertising & lead-gen campaigns that tell impactful stories and foster meaningful relationships with their customers in the digital space to drive advocacy, loyalty, and ultimately, the bottom line. -
Social Media StrategistDoremus+Co Aug 2013 - Jan 2014New York, New York, UsClient Experience: HP, Corning Gorilla Glass, T-Mobile -
Social Media ManagerThe Marketeering Group Nov 2012 - Jul 2013Seattle, Washington, UsI was part of the founding team that launched agency in 2013 to deliver scalable digital marketing teams to clients across a diverse range of industries including: retail, entertainment, travel, QSR, gaming, auto, and Finance.I was responsible for developing social-first marketing services, and recruiting creative teams for the agency to service clients. I worked closely with business owners to identify their needs and challenges, then translated into result-oriented social-first marketing campaigns. In this era of social marketing, many businesses didn't see the value of marketing with Facebook, Twitter, YouTube, etc. This role challenged me to understand how to engage and educate clients in order to empower them to take calculated risks and create competitive advantages by showing up first in social channels relevant to where their audiences are online.. -
Social Marketing & Content SpecialistFrequency Networks Inc May 2011 - Nov 2012Los Angeles, Ca, Us• Planned, developed and executed a social media content sharing strategy that increased monthly page views from 100,000 to over 3 million. • Created and programmed Frequency’s first editorial branded channels that enjoyed an average subscription rate 50% higher than any partner channels.• Analyzed user behavior and user feedback to assist product and engineering teams in defining the evolution of product across multiple platforms (iOS, Android, Smart TV Apps, Web). • Developed Frequency’s social media strategy, using Google, Facebook and Twitter analytics resulting in an increase in subscribers and user engagement. • Implemented campaigns in collaboration with the Marketing department for the launch of Frequency’s iPhone app that was selected “Editor’s Choice” by iTunes in 2012.
Jonathan Handy Skills
Jonathan Handy Education Details
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Arizona State UniversityCommunication And Media Studies -
Arizona State UniversityPoltical Science
Frequently Asked Questions about Jonathan Handy
What company does Jonathan Handy work for?
Jonathan Handy works for West Bbdo
What is Jonathan Handy's role at the current company?
Jonathan Handy's current role is Strategy Director.
What is Jonathan Handy's email address?
Jonathan Handy's email address is jo****@****ail.com
What is Jonathan Handy's direct phone number?
Jonathan Handy's direct phone number is +142531*****
What schools did Jonathan Handy attend?
Jonathan Handy attended Arizona State University, Arizona State University.
What are some of Jonathan Handy's interests?
Jonathan Handy has interest in Startup Acquisitions, Arizona State University, Politics, Technology, Frequency Networks Inc, Local, Silicon Valley, Technology Trends, Startup Compensation, State.
What skills is Jonathan Handy known for?
Jonathan Handy has skills like Social Media, Social Media Marketing, Facebook, Twitter, Online Marketing, Content Strategy, Marketing Strategy, Public Relations, Youtube, Photoshop, Seo, New Media.
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