Jon Hecht Email & Phone Number

Littleton, Co, Us

New York, New York, Us

New York, New York, Us

New York, New York, Us

Broomfield, Co, Us

At Vail Resorts, I developed effective brand strategy & marketing plans for Breckenridge, Keystone, Crested Butte, and Park City to achieve shared vision and goals while leading a team of direct & indirect reports.Achievements from this role have included the following:• Contributed to 42% season pass unit volume and 17% revenue increase in FY22 by managing the region’s cross-functional go-to-market process with Epic Pass.• Architected the complete rebrand of a major North American ski resort by unearthing fresh category, cultural and consumer insights, re-grounding the brand's foundation and purpose, modernizing brand positioning and employer value proposition, and developing a new creative platform to resonate with loyalists and growth audiences.• Grew Crested Butte's skier visitation in FY21 amid the COVID-19 pandemic by nimbly shifting marketing strategy and refreshing key messaging to accelerate growth within CO & TX markets.• Accelerated Breckenridge’s growth as the most visited resort in the United States by making Breck more approachable to prospects under new positioning.

Leuven, Be

During my tenure, I was promoted to direct national strategy and drive portfolio beer growth, launch wine & spirits innovations across key markets, and develop brand identity for new acquisitions. I successfully exceeded annual brand KPIs by planning and executing award-winning marketing programs for Budweiser, Bud Light, Michelob Ultra, Stella and Cutwater Spirits.Key accomplishments included the following:• Achieved Cannes Gold Lion for Michelob Ultra Courtside, which digitally reinvented live viewing experiences for the NBA bubble during COVID-19, and accelerated the brand's sales growth by 32%.• Scaled Cutwater Spirits from a local West Coast brand to a national leader in the RTD category, resulting in a 120% increase in sales from FY20 to FY21 and the awarding of a Super Bowl TV spot.• Grew Budweiser volume by 51% in the state of Utah and generated 148M in earned media through the launch of the award-winning campaign Bud Heavy.• Exceeded FY18 and FY19 market share and volume targets by collaborating with sales, trade marketing, external creative agencies, and pricing teams. • Relaunched and localized Bud Light through a collaborative agency process that made the brand relevant again via the creation of a new medieval brand world, fresh advertising campaign, and viral slogan "Dilly Dilly."

Leuven, Be

New York, Ny, Us

I was promoted to lead a team focused on earning media attention, developing corporate/employer brand, and building purpose-driven marketing for several CPG clients. I also spearheaded the award-winning commercial program Prepare for the Second Hug (Huggies) that generated 2x ROI during launch.Contributions from my tenure at Edelman included the following:• Succeeded in generating 24% of the team's FY16 revenue through competitive new business wins.• Earned Huggies top-tier media coverage and attention of White House by bridging the diaper gap with a 22M diaper donation to National Diaper Bank Network.• Helped reverse Barilla's 10-year sales decline by launching the multi-year campaign, While the Water Boils.• Strengthened Quaker's corporate brand by building a global cause marketing platform focused on nutrition; worked cross-functionally to conduct research, devise communication plans and produce content.• Improved Mars' global employee retention in consecutive years by enhancing employer brand value proposition & driving awareness of the Mars Wrigley Foundation through focused grantmaking.

New York, Ny, Us

Paris, Ile De France, Fr

I was promoted to create integrated marketing campaigns for top-tier agency clients focused on growing brand awareness, product consideration and retail sales. I also invested $500M in client advertising budgets across TV and digital channels.Below are a few highlights I delivered in these roles:• Established partnership between U.S. Cellular and Shark Tank, giving main street small businesses access to the ABC hit show and resulting in quarterly sales growth and 8% increase in brand awareness.• Exceeded media awareness goals by 87% via a celebrity influencer campaign that launched Post Cereal's packaging rebrand for Fruity and Cocoa Pebbles.• Boosted M&M's social following by 14% on Twitter through the development of a season-long campaign with ABC's The Bachelor, featuring on-air vignettes and 200+ pieces of digital creative assets.• Increased Walgreen’s sales growth by an average of 3.5% per month by introducing the digital rewards program Walk with Walgreens.• Accelerated 7% annual sales growth for Harley Davidson by launching three new bike models targeting new cohorts.

Paris, Ile De France, Fr

Paris, Ile De France, Fr

Evanston, Illinois, Us

• Analyzed the successes and failures of new market entry strategies of various Fortune 500 companies as measured by company growth, ad revenue, and life cycle longevity.• Evaluated the impact of creative ad campaigns (brand affinity, recall, industry response) to assist in the creation of a new edition of a standard marketing textbook.

Austin, Tx, Us

• Marketing/planning assistant for Social Media/Big Business Branding Conference, a forum about reaching influencers, building social communities, and crafting a brand voice in social media• Wrote and edited social media blogs, case studies, articles and newsletters for 20,000+ GasPedal subscribers

Bachelor Of Science In Journalism, Integrated Marketing Communications, History

European History, Spanish Arts & Culture