The best brisket, ribs and breakfast tacos in Tamarindo.

Business owner for US Consumer and Small Business online financing applications, transactions, authentication, and servicingLead or influence the teams responsible for Strategy and Road mapping, journey mapping, design, technical and user requirements, ADA and regulatory compliance, testing, and analysis.

Led the digital experience for USAA Bank's Residential Real Estate Services and Real Estate Rewards Network including planning and solutioning new tools and process driving improvements for 23M USAA members, 20K Member Service Representatives and 16K Real Estate agents.

Backroads Interactive was my freelance business. I've been specializing in Information Architecture and User Experience for nearly 20 years, across a broad range of digital interactions.. clients include:USAA State Farm DDB UNTDPenzoilAreas of focus are: - Audience analysis and persona development - Research planning, oversight and actionable reporting - Information architecture and user experience (IA/UX) - Systems integration (IT) - Agile production methodology (SAFe Certified) - Implementation and test planning - Post-launch analysis and optimization

- Successfully manage revenue projections against project management and production staffing. - Work on a quarterly basis with client’s senior business unit leadership to develop and manage production roadmaps, scope of work, financials and schedules - Led geographically diverse digital project management and production teams in Austin , Toronto, Dhaka, Buenos Aires and Costa Rica, - Built workflow and implemented automation processes that led to a greater than 35% decrease in overall production costs

- Engaged closely with broader Global Site Design Team and internal strategic and analytic resources to drive innovation and content for Dell.com and Dell.ca - Led a successful and profitable, 12-person design and account and project management team responsible for US and Canadian digital initiatives - Drove additional value/revenue through strategic recommendations and tactical executions

Lead, manage and grow the relationship with DR’s largest client while successfully driving production revenue - Developed manage and present staff and revenue forecasting, accomplishments, metrics, etc. - Successfully managed P&L against a team of as many as 9 in both California and Austin including Project Managers, Coders, Designers and QA - Drove the strategic and developmental aspects of multiple online applications to build awareness and drive transaction to AMD and AMD partners - Exceeded entire FY 07 revenue goals by 36% in first 9 months - Led all aspects of the ideation, pitch, development and management of GAME.AMD.COM - AMD’s first dedicated consumer effort focused on the Gaming Community, averaging over 8 million users / month

- Created the site architecture, page wireframes and CMS workflow for the redesign oa major, global oil services company - Successfully drove membership, volunteerism and audience participation through the direct development of all IA and UX for the Houston Livestock Show and Rodeo - Built all architecture, user pathing plans and wireframes for the largest bariatric surgical center in the US, resulting in increased leads, greater user acquisition and attendance at free seminars and health assessment sessions across the US - Developed and presented strategic recommendations based on competitive assessment, audience/trend analysis and market research across many verticals

Led a large multi-disciplinary team responsible for online marketing, Web, technology and commerce development for Dell Computers including: - Personally led team responsible for all online advertising for Dell’s Home and Small Business (HSB) market (banners, landing pages, e-mail) - Strategic/team lead for new cart and checkout process for Dell.com

Hired, managed and trained 14 person interactive team including project managers, coders, account services and QA teamsSuccessfully managed multiple projects from concept to implementation, for clients such as: Dell, Caterpillar, AMD, Symbol Technologies and Seagate including: strategy, project scope, execution, post mortem and analysisWorked daily with cross functional teams in the creation and execution of interactive online and offline marketing strategies, tools and applications

Owned the client relationship and directly managed the project teams for our key clients including; HBO, Mattel, New Line, HP, Microsoft, Halliburton, Odwalla, Shell, MGM, Warner Bros., and 20th Century FoxOwned the development, and execution of both complex and creative interactive initiatives including development and/or integration enterprise level technologies, 3D animations and web experiencesDrove the management, creation and launch of 100+ award winning interactive and online projects Led account and project team for a multi-million dollar, multi-year project for a "first of its kind" Web-based bioinformatics resource for the National Institute of Health (www.nursa.org)Consistently garnered over 50% of all client revenue through long-term, strategic client engagements/relationships

Interview clients to establish project scope and budgetWrote and presented high level proposalsResponsible for online and cross-media marketing, planning and executionManage teams of up to 17 programmers and graphic artists to maintain budget, client objectives, project integrity and timelines