As a crucial member of the leadership team at RRQ, I have been instrumental in steering our selection as one of the 30 global partner teams endorsed by RIOT. With RRQ being among the elite 10 teams participating in the Valorant Champions Tour Pacific league held in Seoul, Korea, my role revolves around strategic management and performance optimization.
Key Responsibilities:* Successfully plan and execute brand and marketing strategies for RRQ Valorant* Maintain communication between RRQ Valorant and RIOT Games on executing RIOT’s overarching plan for Valorant Champions Tour marketing beats. * Leading the formulation of dynamic social media plans and content calendars* Orchestrating the creation and production of impactful video content by collaborating with vendors, contractors and internal production teams * Overseeing team operations in Seoul, Korea. * Nurturing team dynamics and performance for the Jakarta-based all-female 'Game Changers' team* Ensuring the meticulous adherence to budgetary goals and financial targets

One of the initial members for the 'MABAR' project by Qeon, I played a pivotal role in spearheading the development of an esports competition tailored for high school students across Indonesia. MABAR's mission centered around establishing a platform that would enable widespread participation and healthy competition within the realm of esports.Notably, MABAR achieved the distinction of hosting Indonesia's largest high school esports tournament, drawing a staggering participation of over 918 teams from 10 provinces. The success of MABAR led to its acquisition by RRQ, a move that expanded its horizons to encompass domains beyond competitive gaming.
Key Achievements and Responsibilities:* Developed and executed strategic marketing plans* Spearheaded annual budget allocation and management* Orchestrated comprehensive planning and seamless execution of both offline and online tournaments* Collaborated closely with the CEO to establish government outreach initiatives* Forged partnerships with esteemed Indonesian universities to amplify MABAR's reach and impact

QDH (Qeon Digital House) QDH emerged as the main division of creative web development within PT. Qeon Interactive, nurturing relationships with esteemed brands such as AYANA hotels, Midplaza, Biznet Home, and Progress Group (Real estate & hospital).In my capacity as Project Lead for QDH, I undertook multifaceted responsibilities, commencing from client acquisition and budgeting to advisory consultations and the translation of business visions into dynamic websites and mobile applications. My synergy with the in-house development team enabled us to realize our clients' aspirations effectively.Key Responsibilities and Contributions:* Orchestrated comprehensive consultations to discern and understand client requisites for optimized online presence* Drove project costing strategies to maintain alignment with client budgets and expectations* Steered project management initiatives, deftly adhering to timelines and fostering a harmonious client-developer rapport* Transformed client needs into tangible features, seamlessly manifested within websites and mobile applications

While part of Team RRQ's Merchandise division, I undertook the strategic initiative to enhance revenue generation. Amid the challenges posed by COVID-19, I orchestrated a thorough restructuring of the team and sales channels. The outcomes were transformative, witnessing a remarkable tenfold increase in sales compared to preceding years, facilitated by innovative designs, targeted marketing campaigns, and the establishment of multiple online storefronts. 
Key Responsibilities:* Elevated the quality and creativity of merchandise designs through rigorous approval processes* Developed and executed marketing strategies for thematic merchandise launches* Collaborated with RRQ's content production team to craft compelling merchandise releases

At PT. Qeon Interactive, a distinguished game publishing company in Jakarta, Indonesia, I helped shaped Qeon Interactive’s user experience for the Indonesian market. Collaborating with prominent game developers from Korea (Windysoft) and China (G-bits, Netease), we brought forth an array of PC and mobile games, spanning genres from MMORPG to FPS.In my capacity as Creative Lead, I embarked on a journey of innovation and strategic creativity. Leading a dynamic team of designers, I orchestrated the conceptualization and execution of website designs, promotional materials, and videos aimed at amplifying the reach and appeal of our game titles across Indonesia. My collaborations with the Marketing Director ensured the seamless alignment of our marketing collateral with the unique attributes of each game. Key Responsibilities and Contributions:* Led the conception and brainstorming of creative design solutions* Exemplified project management prowess to ensure efficient timelines and outcomes* Pioneered video production and editing initiatives for captivating promotional content* Spearheaded website design endeavors, harmonizing aesthetics with functionality