Sericin is a commercial leasing administration system at the intersection of PropTech and FinTech designed by industry-leading lawyers, valuation surveyors and asset managers to digitalise contract negotiation, production and reporting.Key Responsibilities: Setting corporate and business strategies for the organisationSupporting fundraising initiatives including pitch and collateralIdentifying strategic partnershipsCreating GTM strategies, including pricing and customer segmentationAnalysing market dynamics and competitive landscapeProduct managing feature development with internal and external tech teams

COO for a regional flexible workspace/coworking provider with 14 sites across in HK, India and Singapore.Key Responsibilities: Overseeing day-to-day business operationsStrategic leadership of Marketing, Brand and Programming departmentsExpansion planning and execution through organic growth and M&ADesigning, developing and implementing company policiesProduct managing technology development initiatives

Served as Country Manager for the United Kingdom ahead of naked Hub expansion into London, and then pivoted into Country Manager for South Africa ahead of WeWork launch in 2019 after naked Hub was acquired.Key Responsibilities: Hiring, onboarding and training sales, operations and community management teamsKey client, account and broker relations liaisonDeveloping and implementing operations and procurement processes and proceduresBuilding relationships with partners, suppliers and vendors

Responsible for Business Strategy, Direction & Development, Fundraising Initiatives, Product Management & Project Leadership for the naked Hub coworking spaces from inception to acquisition by WeWork for US$480m. Internal lead of the US$33m Series B, US$7m Series B+ & Series C funding rounds & reported directly to CEO during the development & evolution of coworking in China from start-up & entrepreneur focus to large-scale enterprise solution.Key Responsibilities: • Business Strategy – defining & refining value proposition while ensuring differentiated positioning in the local & international markets.• Local & International Business Development – M&A, Integration, created partnership & franchise models & evaluated deals to facilitate rapid APAC-focused global roll-out.• Market Intelligence & Analysis – creating entry strategies & pricing models for new markets.• Investor Relations Management - internal stakeholder responsible for coordination, preparation & presentation of investment-related materials including pitch decks & financial models for Series B, B+ & C rounds.