Jonathan Kander Email and Phone Number
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I have over 20 years of experience delivering revenue growth and supporting clients across a variety of marketing disciplines with a focus on brand marketing, sponsorship marketing and sports business. MY ROLE: I am focused on driving growth of our athletic equipment portfolio, developing sales & marketing strategy that has driven over $200MM in incremental sales at a 60%+ 5-yr CAGR. I bring a passion for finding creative solutions to solve 'big' problems and drive profitable growth. In this role, I lead my team to think entrepreneurially while also using the power of the Gatorade brand to deliver break-through innovation that meets the needs of elite athletes and core consumer targets.AND SOME OF MY OTHER ROLES:Innovator. I have led game-changing innovation and product launches, including G Zero, the fastest brand to hit $1B in PepsiCo history. I think beyond what has been done before and leverage deep consumer insights to achieve breakthrough resultsTeam Leader. I inspire performance through individualized coaching/mentorship and building an inclusive and supportive culture where we all bring our whole selves to work. I prioritize supporting each person's growth, putting them in positions to be successful.Sponsorship Expert. I developed national sponsorship strategy across multiple clients across a variety of categories. Focus areas included: strategy development & execution, negotiation, measurement/evaluation, activation.Specialties: Marketing Strategy, Team Leadership, Portfolio Management, Corporate Strategy, Event Management, Product Innovation
Valr Brand
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Chief Marketing OfficerValr Brand Oct 2024 - PresentDevelop VALR national brand marketing & sales strategy, delivering brand & sales goals.Collaborate with sales and other executives to drive revenue through marketing activities. -
Head Of Beyond The Bottle StrategyGatorade Oct 2021 - Oct 2024Chicago, Illinois, United States- Lead platform development and brand strategy for Gatorade's athletic equipment business - Developed sales & marketing strategy for athletic equipment business, growing portfolio from $8M to $200M sales- Lead development & execution of 3yr innovation pipeline- Lead first-ever athletic equipment national marketing campaign launch across both digital/social & influencer marketing efforts- Drove 25% sales growth for Gatorade powders business after eight successive years of sales decline- Managing four-person team -
Head Of Emerging BrandsGatorade Jul 2019 - Oct 2021Greater Chicago AreaLead platform development of multiple strategic lines of Gatorade's business - Gx hydration platform, Gatorade equipment, and Gatorade Endurance. Core responsibilities included:- Led Sports Performance channel strategy & execution, driving 25% growth YOY- Evolved high school & college channel sales strategy, increasing annual profit by $2MM+ - Managed two-person team -
Senior Marketing Manager | Head Of Equipment & Sporting Goods Channel VerticalsGatorade Jun 2018 - Jul 2019Chicago, IlLeading channel strategist within Sporting Goods channel - developing customer-specific strategies and new innovation to drive Gatorade product and equipment sales -
Brand ManagerGatorade Jul 2017 - Jun 2018Chicago, IlResponsible for establishing and driving the over-arching brand strategy for Gatorade Thirst Quencher, forming annual operating plans, setting communication priorities, and charting a path for future growth. Manage the design of short-term innovation including concept development and commercialization.Core responsibilities included:- Led commercialization and launch strategy for Gatorade Zero, which became the fastest-growing brand to hit $1B in sales in PepsiCo history- Developed go-to-market plan for Gatorade’s 2017 new subline launch, Gatorade Flow, which drove $200MM+ in retail sales and was the top-selling innovation across all F&B - Enhanced Gatorade’s in-store presence across key customers -
Sports Marketing ManagerGatorade Sep 2014 - Jul 2017Chicago, IlManage Gatorade's NBA and NCAA Athletics business. Inclusive of managing all property relationships (league, conference, team) on both the marketing and athletic trainer side, as well as managing Gatorade's NBA athlete marketing strategy.Core responsibilities included: - Led negotiation of Gatorade’s global NBA partnership marketing renewal under budget by $40MM+- Collaborated with NBA league office to re-brand the NBA Developmental League as the NBA G League – Gatorade’s first-ever league entitlement partnership in brand history- Negotiated all new and renewal NBA and NCAA team and athlete partnerships under budget- Collaborated with internal Campaigns and Brand team to develop all TV / digital marketing campaigns- Worked with Gatorade Global to develop the brand’s global basketball marketing strategy
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Account DirectorGmr Marketing Aug 2014 - Sep 2014New Berlin, Wi- Manage Comcast's national sports sponsorship portfolio, including evaluation; negotiation; and development of activation strategies- Work with network partners to bring marketing programs to live to drive consumer upgrade- Lead development and marketing efforts around Comcast's new products from a sports standpoint- Oversight of all marketing efforts across each division within Comcast's national footprint -
Account SupervisorGmr Marketing Jan 2013 - Jul 2014New Berlin, Wi- Manage Comcast's national sports sponsorship portfolio, including evaluation; negotiation; and development of activation strategies- Work with network partners to bring marketing programs to live to drive consumer upgrade- Lead development and marketing efforts around Comcast's new products from a sports standpoint -
Account ExecutiveGmr Marketing May 2011 - Jan 2013- Responsible for oversight of Comcast's Northeast professional and college sports sponsorship portfolio- Manage sports strategy and project development around Comcast's acquisition and upgrade efforts- Evaluate sponsorship proposals and provide recommendations on activation platforms and assets that will better allow Comcast Regions to drive a greater sponsorship return -
Director, Client Leadership, Ieg Consulting GroupIeg Oct 2010 - May 2011- Develop sponsorship strategy for several major corporate brands, including property selection and building activation platform's to meet each client's objectives- Work with both property and brand clients to measure sponsorship return- Counsel clients on best practices to help sellers increase revenue and efficiency and buyers to increase their sponsorship return -
Valuation AnalystIeg, Llc Jun 2008 - Oct 2010Work with both sponsors and properties to determine the fair market value of a sponsorship opportunities. Provided on-going counsel to clients including activation strategies, negotiation tactics and strategies to maximize sponsorship return. -
Event Operations And Marketing InternThe National Sports Forum Jun 2007 - Aug 2007Created a marketing plan to drive membership to the NSF's premium-level membership group, the NSF "Inner Circle." Assisted in running the event operations of the 2008 and 2009 NSF Conferences.
Jonathan Kander Skills
Jonathan Kander Education Details
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Sports Administration -
Economics
Frequently Asked Questions about Jonathan Kander
What company does Jonathan Kander work for?
Jonathan Kander works for Valr Brand
What is Jonathan Kander's role at the current company?
Jonathan Kander's current role is Chief Marketing Office for VALR Brand | ex Pepsico-Gatorade | Brand Marketing, Sports Business, Retail Marketing.
What is Jonathan Kander's email address?
Jonathan Kander's email address is jk****@****ing.com
What is Jonathan Kander's direct phone number?
Jonathan Kander's direct phone number is +161439*****
What schools did Jonathan Kander attend?
Jonathan Kander attended Ohio University, Wake Forest University.
What skills is Jonathan Kander known for?
Jonathan Kander has skills like Sponsorship, Sports Marketing, Marketing, Event Management, Event Planning, Sports, Management, Social Media, Leadership, Integrated Marketing, Social Media Marketing, Sponsorship Sales.
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