Chief Marketing Officer
CurrentDevelop VALR national brand marketing & sales strategy, delivering brand & sales goals.Collaborate with sales and other executives to drive revenue through marketing activities.
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@pepsico.com
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3 phones found area 614 and 312
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LinkedIn matched
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Jonathan Kander is listed as Chief Marketing Office for VALR Brand | ex Pepsico-Gatorade | Brand Marketing, Sports Business, Retail Marketing at VALR BRAND, based in Greater Chicago Area, United States, United States. AeroLeads shows a work email signal at pepsico.com, phone signal with area code 614, 312, and a matched LinkedIn profile for Jonathan Kander.
Jonathan Kander previously worked as Chief Marketing Officer at Valr Brand and Head of Beyond the Bottle Strategy at Gatorade. Jonathan Kander holds Mba/Msa, Sports Administration from Ohio University.
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I have over 20 years of experience delivering revenue growth and supporting clients across a variety of marketing disciplines with a focus on brand marketing, sponsorship marketing and sports business. MY ROLE: I am focused on driving growth of our athletic equipment portfolio, developing sales & marketing strategy that has driven over $200MM in incremental sales at a 60%+ 5-yr CAGR. I bring a passion for finding creative solutions to solve 'big' problems and drive profitable growth. In this role, I lead my team to think entrepreneurially while also using the power of the Gatorade brand to deliver break-through innovation that meets the needs of elite athletes and core consumer targets.AND SOME OF MY OTHER ROLES:Innovator. I have led game-changing innovation and product launches, including G Zero, the fastest brand to hit $1B in PepsiCo history. I think beyond what has been done before and leverage deep consumer insights to achieve breakthrough resultsTeam Leader. I inspire performance through individualized coaching/mentorship and building an inclusive and supportive culture where we all bring our whole selves to work. I prioritize supporting each person's growth, putting them in positions to be successful.Sponsorship Expert. I developed national sponsorship strategy across multiple clients across a variety of categories. Focus areas included: strategy development & execution, negotiation, measurement/evaluation, activation.Specialties: Marketing Strategy, Team Leadership, Portfolio Management, Corporate Strategy, Event Management, Product Innovation
Listed skills include Sponsorship, Sports Marketing, Marketing, Event Management, and 17 others.
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Develop VALR national brand marketing & sales strategy, delivering brand & sales goals.Collaborate with sales and other executives to drive revenue through marketing activities.
Chicago, Illinois, United States
- Lead platform development and brand strategy for Gatorade's athletic equipment business - Developed sales & marketing strategy for athletic equipment business, growing portfolio from $8M to $200M sales- Lead development & execution of 3yr innovation pipeline- Lead first-ever athletic equipment national marketing campaign launch across both digital/social.
Greater Chicago Area
Lead platform development of multiple strategic lines of Gatorade's business - Gx hydration platform, Gatorade equipment, and Gatorade Endurance. Core responsibilities included:- Led Sports Performance channel strategy & execution, driving 25% growth YOY- Evolved high school & college channel sales strategy, increasing annual profit by $2MM+ - Managed.
Chicago, IL
Leading channel strategist within Sporting Goods channel - developing customer-specific strategies and new innovation to drive Gatorade product and equipment sales
Chicago, IL
Responsible for establishing and driving the over-arching brand strategy for Gatorade Thirst Quencher, forming annual operating plans, setting communication priorities, and charting a path for future growth. Manage the design of short-term innovation including concept development and commercialization.Core responsibilities included:- Led commercialization.
Chicago, IL
Manage Gatorade's NBA and NCAA Athletics business. Inclusive of managing all property relationships (league, conference, team) on both the marketing and athletic trainer side, as well as managing Gatorade's NBA athlete marketing strategy.Core responsibilities included: - Led negotiation of Gatorade’s global NBA partnership marketing renewal under budget by.
New Berlin, WI
- Manage Comcast's national sports sponsorship portfolio, including evaluation; negotiation; and development of activation strategies- Work with network partners to bring marketing programs to live to drive consumer upgrade- Lead development and marketing efforts around Comcast's new products from a sports standpoint- Oversight of all marketing efforts.
New Berlin, WI
- Manage Comcast's national sports sponsorship portfolio, including evaluation; negotiation; and development of activation strategies- Work with network partners to bring marketing programs to live to drive consumer upgrade- Lead development and marketing efforts around Comcast's new products from a sports standpoint
- Responsible for oversight of Comcast's Northeast professional and college sports sponsorship portfolio- Manage sports strategy and project development around Comcast's acquisition and upgrade efforts- Evaluate sponsorship proposals and provide recommendations on activation platforms and assets that will better allow Comcast Regions to drive a greater.
- Develop sponsorship strategy for several major corporate brands, including property selection and building activation platform's to meet each client's objectives- Work with both property and brand clients to measure sponsorship return- Counsel clients on best practices to help sellers increase revenue and efficiency and buyers to increase their.
Work with both sponsors and properties to determine the fair market value of a sponsorship opportunities. Provided on-going counsel to clients including activation strategies, negotiation tactics and strategies to maximize sponsorship return.
Created a marketing plan to drive membership to the NSF's premium-level membership group, the NSF "Inner Circle." Assisted in running the event operations of the 2008 and 2009 NSF Conferences.
Activities and Societies: Club Ultimate Frisbee, Club Tennis, Wesley Foundation, Wake Forest Athletic Department - Gameday Operations.
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Jonathan Kander works for VALR BRAND.
Jonathan Kander is listed as Chief Marketing Office for VALR Brand | ex Pepsico-Gatorade | Brand Marketing, Sports Business, Retail Marketing at VALR BRAND.
AeroLeads has found 1 work email signal at @pepsico.com for Jonathan Kander at VALR BRAND.
AeroLeads has found 3 phone signal(s) with area code 614, 312 for Jonathan Kander at VALR BRAND.
Jonathan Kander is based in Greater Chicago Area, United States, United States while working with VALR BRAND.
Jonathan Kander has worked for Valr Brand, Gatorade, Gmr Marketing, Ieg, and Ieg, Llc.
You can use AeroLeads to view verified contact signals for Jonathan Kander at VALR BRAND, including work email, phone, and LinkedIn data when available.
Jonathan Kander holds Mba/Msa, Sports Administration from Ohio University.
Jonathan Kander is listed with skills including Sponsorship, Sports Marketing, Marketing, Event Management, Event Planning, Sports, Management, and Social Media.
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