• Successfully directed annual catalog project which consisted of photo/video shoot, model selections and art direction of 3 designers in the layout & design of the book. Slashed budget by 50% while still producing an aesthetically pleasing and dynamic layout.• Spearheaded the design process for email marketing campaigns and all social media efforts utilizing Mailchimp, Constant Contact, Facebook, Instagram and YouTube to educate sales team and prospective buyers of our products contributing to a 5% increase in sales annually.• Directed the creation of visually stunning print and digital designs that were used as sales tools across 3 sales divisions generating over $150 million a year in sales. • Coordinated design and creation of company’s e-commerce website grossing over $1 million in sales and a customer list populated by roughly 10,000 unique users within the first 3 years. Incorporated HubSpot analytic tools to better understand customer needs and habits improving the effectiveness of promotions and email marketing campaigns. • Contributed to the development of new garment decoration processes in conjunction with CEO, sales, creative and production teams. Designed / Created flyers, eBlasts, educational videos and social media posts for each process averaging 4 new garment decoration options annually utilizing screen print, embroidery, dye sublimation and applique techniques.• Re-designed company logo and brand creating a more modern/professional look.

• Layout designer of annual catalog revamping the look and feel to be more cohesive and easy to navigate. • Consistently met tight deadlines in the creation of 36 magazine advertisements, 48 eblasts, 20 fliers and 8 booklets annually.• Developed new salesman sample and print material inventory system minimizing waste and saving over $20,000 the first year it was implemented.• Attended 7 trade shows a year in the Resort, College and Corporate divisions. Tasked with booth design, setup and maintenance. Engaged buyers and assisted sales team with general questions regarding graphic input and product information.

Il Mulino / La Trattoria - Upscale Italian Restaurant• Designed new menus weekly for each location working closely with the art director to ensure brand’s upscale integrity was represented.• Brainstormed the creation of special events with creative team. Tasked with creating impactful eBlasts and content for social media and email marketing to promote these events. • Responsible for the creation of magazine advertisement layouts and flyers for 7 different restaurant locations.Reno Aces - Minor League Baseball Team• Designed apparel graphics following team licensing guidelines and created special event logos to be used throughout the stadium and on social media. Created large scale prints, ticket design, enamel pins, ballpark map and calendar of events working within the Reno Aces brand guidelines evoking a sleek, modern and athletic feel.Freighthouse District - Entertainment District in Reno, NV• Assisted in the development of menus designs for 3 separate restaurants each with it’s own unique theme. • Created promotional posters and calendars showcasing various events and musical acts to be displayed throughout Reno and on social media.Trevose Day School - Montessori School in Trevose, PA• Designed informational pamphlets and assisted in the development of student uniforms.

• Created designs to be used on apparel utilizing screen print, applique and embroidery processes working closely with sales to develop region based designs within their customers’ style parameters.• Designed sales booklets which showcased graphics to be used as a sales tool at multiple trade shows. Worked closely with other designers in a team of 6 to ensure that multiple styles of graphics were showcased.

Cut outs, posters made, in-store layouts