Develop and execute Albertson/Safeway’s programming, pricing and promotional strategies designed to drive consumer awareness, consumption, and retention across all banners. Build trusted relationships with corporate and regional buying teams and collaborate on business plans to deliver on category objectives and strategies. Collaborate and communicate internally, aligning strategies to address competitive activity, supply chain issues, and ensure store level program execution. Track and measure achievement of key KPIs around sales, distribution, promotions, and pricing by conducting weekly and monthly reviews with Large Format Leadership. Additional account responsibilities include Spartan Nash, Vallarta, and Cardenas

Built trusted relationships with Oktana’s clients, collaborating with key decision makers addressing business critical needs utilizing a staff augmentation model tailored to their needs and industry. Led team efforts on managing client requirements and onboarding, emphasizing working cross-functionally to ensure proper fit and project success. Key Results: $2.1 Million in new customer revenue, while renewing over $4 million in our most strategic accounts

Drove business development activities for the Midwest and southern US, identifying current and potential SAP clients. Orchestrated generation efforts collaborating with Marketing on building strategic plans designed to address business critical needs based upon industry and vertical. Key Results: Drove $1.2 million in revenue, while creating a pipeline of $13 million.

Built cross-functional local and corporate relationships across strategic clients identifying critical business needs through consistent and clear communication. Leveraged BI tools and delivered against client initiatives driving upsell and renewal opportunities. Led team on launching a new On Shelf availability solution collaborating internally and externally(Brokers and Client), ensuring a successful launch from conception to closure. Responsible for building relationships with key clients: Nestle, Starbucks, Clorox, and Kimberly Clark; increasing client engagement 5-8% on average each year.Key Results: Increased client engagement by 5-8% on average each year. Obtained Bonus Target of 100%, or greater, every year. Championed new solution leading to renewing our 2nd largest client during COVID.

Spearheaded business across 4 states, total volume 8M+ cases, or ~+ $130M in revenue.Executed multiple display programs at over 84%, increasing displays by 6% in 2016 VPY, 10% increase overall and 0.5% share improvementImproved relationships with 37 unique AB wholesalers and Key Account teams to build market-level account plans driving increased engagement and execution in their perspective marketsCreated innovative strategies resulting in leading the country in distribution of new items for both the spring and fall resets in 2016; +97%.Initiated market analysis uncovering market pricing and distribution/display issues, driving opportunities in 370+ Walmart stores. Collaborated with Buyers, Market Managers, and Store Managers to ensure the execution of Walmart’s priorities and execution of our joint business plan.Managed 2 RAMs producing a greater level of execution of National to Local programming.Recruited and trained new employees for the mentorship development training process.

Managed 4 markets, totaling 7M cases and approximately $121M in annual revenues.Optimized engagement with key wholesaler management to ensure execution for Targeted: Displays: +95%, Distribution: 97%, and Trade Programs: 96%. Accelerated volume +0.5% vs LY and maintained share in a craft centric market at +0.01, by coordinating with Anheuser-Busch Key Account Managers.Achieved 2% lift in volume vs PY by increasing engagement with Military branch buyers and AB Military teams for pricing, new products, sampling, and volume programs.Maximized strategies around price calendars, plans, and promotions with PPM, driving increased revenues and share within the market.

Produced ~6M cases and ~+$84M in revenues through management of 5 complex markets.Increased market volume by +0.5 (2011) and +1.07% (2012) through department collaboration.Achieved 3% engagement improvement as a member of 2012 Performance Improvement Team.Communicated regional and national objectives to our wholesale partners, resulting in City Beverage AOE winner, and 3/5 wholesalers attaining Gold status.

Delivered positive sales +1.35% (2008-2010, 2010) through collaboration with keychain and independent accounts to deliver sales-oriented goals that were tracked and measured monthly.Achieved consistent top 3 in Pay for Performance and maintained +90% execution 2007-2011.Orchestrated wholesaler in distribution behind brand launches of Bud Lt Lime, Bud American Ale, and Bud Select 55.

Contributed to sales growth from 4.2 million to 5 million in one yearManaged a staff of over 50 peopleInterviewed/Hired/Trained new employees Promoted from a 1.2 million store to a 4.5 million store