Modern Day Consulting is a Google Partner agency that works with established businesses to optimise and scale their digital marketing. https://moderndayconsulting.com/Digital marketing, sales funnel optimisation, and brand strategy. This includes everything from executing local SEO campaigns to brand proposition strategies. Worked with companies in Australia and overseas such as Unilever, The French Beauty Academy, Steelx, The Economist, IBM, 4D Renovations, breef. (formerly Curated), Opentopic. Worked in the USA (New York) from 2016 - 2018 for agencies and startups.

Responsible for managing the marketing of two national franchise brands in Australia (THE Shed Company - https://www.theshedcompany.com.au/ + Sheds n Homes - https://www.shedsnhomes.com.au/), one franchise brand in New Zealand (Wide Span Sheds NZ - https://www.sheds.co.nz/), and a direct to consumer brand with multiple sales channels in Australia (Wide Span Sheds – https://www.sheds.com.au/).This role involves leading a team of six direct reports, managing multiple agency relationships, and accountability for a $5 million marketing budget (including National Marketing Funds).Highlights:• YTD growth of 20% on FY18-19 in a depressed market (industry down 10%).• Scaled digital campaign spend 5X to > $100k/mth at 30% below target CPA.• Grew organic search traffic 27% in six months & improved conversion by 22%.

Enhance industries is a boutique digital agency based in Australia. Their focus is on generating and converting leads for small to medium-sized businesses via SEO, SEM, display, video ads, social media, sales funnel and marketing automation campaigns.As the Head of Digital & Search Marketing, my role was both strategic and hands-on. I was responsible for building out strategies based on client objectives, as well as executing campaigns. These campaigns included: - Large-scale Google Ads account setup and management- Analytics & CRM integration as well as journey mapping, building (events/triggers), and optimisation- Executing organic search campaigns including site audits (Semrush, ahrefs, Surfer SEO), keyword research, mapping site structure, backlink audits, acquisition and outreach initiatives- Delivering content marketing strategies aligned with SEO objectives that could be re-purposed into marketing automation and nurture activities- Social campaigns targeting new customers (interests, lookalikes, etc), and re-engagement campaigns (custom audiences, lead-scoring buckets, etc)Results:Grew agency fee revenue by 180% over three years via business development initiatives, expanding the agency’s offerings, earning the Google Partner badge, systemising and automating business processes, and developing and nurturing an effective team.During this period I designed, pitched, and project managed digital marketing strategies to achieve a positive ROI for client accounts across a number of industries which include finance, human resources, education, trades, health and fitness, technology, and start-ups.

Commencing in a business development role, this position involved sourcing new business and systemising the Enhance Industry’s sales approach, including sourcing prospect lists, scripting, and connecting with business owners. Having achieved significant results, my focus shifted to recruiting and developing a sales team to duplicate the end-to-end process. Within six months, we had doubled our revenue and increased the average new account value significantly. With a focus on long-term customer value, we have been deliberate in achieving a strong return on investment for our client base which has helped solidify this growth, assisted in developing quality relationships with our clients, and produced an inflow of referral business.

A senior level role within marketing and recruitment, this position was responsible for the management of all finance, business administration, reporting, analysis, and strategy development related to marketing and recruitment of all domestic and international students to the university.With five direct reports and responsibility of a $13 million budget driving $170 million in revenue, this role was responsible for running the marketing and recruitment department as a business and providing market intelligence to the university council. Additional functions included:- Creation and global distribution of marketing collateral.- Implementation of the marketing and recruitment CRM with a focus on business process optimisation, staff adoption and training. - Management of agency relationships, internal SLAs, and the HR requirements for the department.

NAB is one of the big four banks in Australia with a market cap of approximately $78b (AUD); this role provided experience working with C-level executives and owners, developed advanced analytical skills, and highlighted the attributes that successful businesses have in common.The role included consulting with the bank’s high value corporate clients, financial modelling and strategic analysis, and the preparation of credit submissions, risk mitigation solutions and hedging strategies.

Out of 500 graduate applicants, this role was one of only eight positions in the bank’s fast tracked management program. This position had a steep learning curve and was ultimately responsible for managing a diverse team with accountability for achieving sales, marketing, and service targets.Primary functions included client and relationship management, management of staff and branch operations, development of a sales and service culture, branch marketing, leadership, training, and staff development.