Jonathan Krawczyk Email & Phone Number

Denver, Co, Us

Seattle, Washington, Us

I've scaled up & down my freelance work throughout my career in the corporate, political & entertainment verticals, with each of my full-time positions beginning as contract work. Past clients include national, statewide & congressional political/issue campaigns, and multiple Grammy-winning/nominated musical artists. - Placed digital media (CTV/OTT, social, display, search) totaling ~50M impressions- Developed & deployed omni-channel digital communications packages for more than 60 clientsPast clients not listed as separate positions include: - AriZona Iced Tea, Tennessee Hospital Association (Corporate) - Joseph Kopser for Congress, Partnership for Responsible Growth (Political) - Old Crow Medicine Show, Phish, My Morning Jacket, Brittany Howard, Black Pumas (Entertainment)

Denver, Colorado, Us

Cross-functional company leader (hired #2) in account management, marketing & product at martech SaaS startup:- Grew ARR from 0 to ~$1.5M through account growth & churn prevention- Delivered enterprise success through account management & retention of Fortune 500 & Top 10 in-vertical national clients- Procured necessary tech stack to migrate >150 CRM, analytics & martech client integrations to native SaaS environment- Concepted & deployed vertical-specific subscription Ad Library (i.e. Shutterstock for Solar)- Deployed product-wide A/B testing for conversion-rate optimization (Optimizely)- Scaled adoption of new products, features & partnerships through automated GTM & ABM strategies (Hubspot)- Filled B2B lead pipeline through targeted paid & organic marketing (Meta, Google, outbound)- Reduced legal risk by overhauling standardized contracts & managed outside counsel for vendor/customer negotiations- Improved hiring practices, increased retention & benefited culture by establishing employee feedback committee

Denver, Colorado, Us

Digital marketing strategist at a solar marketing & sales SaaS startup:- Primary account strategist responsible for increasing ACV & LTV through upsells & CRO- Advised customers on best practices for digital ad campaigns, CRO, and funnel design- Launched & optimized Meta & Google ad campaigns for managed ad accounts with focus on CAC- PM’d many releases before PM was hired, incl. server-side Facebook CAPI integration in response to Apple's iOS ATT - Led development of customer-facing knowledge portal and post-sale collateral- Wrote and produced video creative for B2B & B2C marketing

Served as part-time then full-time Digital Director for Democratic candidate for IN-02:- Raised >$115,000 in six months through email & social media programs- Developed & implemented full campaign rebrand, including campaign website and promo materials - Engaged campaign’s target universes through paid social videos and static digital ads - Digitally recruited volunteers through custom automated outreach system

Hired #1 (pre-launch) at political ad agency. Scaled from 0 to 400+ clients, managing pitch to Election Day: - Won business & executed entire lifecycle of clients’ coordinated paid digital & TV strategies - Drove persuasion & GOTV digital engagement through 7-figure social, programmatic & CTV spend- Achieved needed resource scale by hiring & training 5 Account Managers for 2020 cycle- Delivered profitable creative at scale by managing production processes for all digital ad assets - Filled lead pipeline with inbound/outbound marketing, incl. website, social, email, & in-person

Denver, Colorado, Us

Led digital strategy for Phil Weiser's successful campaign for Colorado Attorney General. - Designed and developed the campaign website- Produced and edited more than 50 persuasion and mobilization videos- Segmented & targeted voter universes for use in coordinated digital campaigns with national party & other statewide campaigns- Planned and executed cross-channel persuasion content strategy- Produced on-the-ground videography and photography - Designed effective GOTV print media

Served as Digital Director and first member of the campaign team:- Created, organized, and managed the structure of the campaign.- Led the development of the campaign's policy platform- Fully branded the campaign, developing all aspects of the digital footprint of the campaign (website, email campaigns, organic and paid social media)- Created the digital fundraising and donor outreach strategy - Organized the campaign's intern and volunteer teams.

Acted as sole digital strategist for political and corporate advertising agency:- Media spending analysis, message efficacy analysis, and voter turnout modeling based on media, digital, demographic, ideological, and electoral data- Rebranded company’s digital profile with new website and implemented social media marketing plan- Created online presence for PR subsidiary- Designed strategic media campaigns for candidates, PACs, and other political organizations including website development, organic social media campaigns, and story placement - Created and executed paid search, display, and paid social campaigns- Identified vulnerable incumbents for target races through voter and campaign finance research - Created messaging strategies for political and corporate clients- Identified client strengths and opposition weaknesses through opposition research and writing polls- Created promotional and internal graphics, booklets, and documents - Assisted radio and television advertisement preproduction, production, and post-production such as scriptwriting, location scouting, location assisting, and rough-cut editing

Toronto, On, Ca

Created and implemented customized curriculum designed to help students with in-class assignments and tests, as well as state standardized testing.

Amsterdam, Nl

Aggregated data on theater visits, seminar attendance rates, bar and restaurant sales, and weather patterns. Using that data, I created an addendum to the organization's annual report detailing the correlation of weather and revenue for De Balie, and made recommendations on how to better capture target market segments given changing seasons/weather patterns.

Us

Graphics and logo design, social media engagement, updating company website, product video production and editing, Google AdWords campaigns, search-engine optimization, webinar content creation

Managed social media campaigns and artist development.

Bachelor Of Science (B.S.), Economics

Study Abroad Program, Economics, Political Science