"Goals are for winning a season. Systems are for winning sustainably & repeatedly" - this is my personal mantra that I bring to my work and my partnerships. In my current role, I've been focusing on helping my clients sure up their data, infrastructure, cybersecurity and application environments, practices and commercials in order to scale their moat and competitive advantage with AI-paced innovation, operations and automation. Experience across sectors includes: advertising, accounting, banking, FSI, design, engineering, legal, logistics, public sector, resources, retail, travel, utilities. Experience across technology solution areas includes: AI, analytics, app modernisation, data, cybersecurity, infrastructure, enterprise mobility, O365, D365, information management/governance, SEM/display advertising solutions, and end-user compute. Outside of my core role, I have enjoyed leading the LGBTQI+ employee group for the Microsoft Advertising Asia-Pacific. Outside of Microsoft, I enjoy taking a Stan Weinstein and Drunkenmiller approach to endeavours in finance and economics. I also used to run a lifestyle & travel publication, ESJK, with partners to date including ASOS, Topshop Topman, Bose, The W Hotel and more.