As an experienced Digital Program Manager, I specialize in driving digital transformation through the strategic integration of marketing technology platforms and analytics solutions. With deep expertise in platforms like Mixpanel, Kochava, Google Analytics, and Data AI, I’ve successfully managed the full user journey, from initial attribution to detailed analytics and re-engagement strategies.In previous roles, I led cross-functional teams to deliver optimized user experiences by leveraging data-driven insights to improve customer acquisition, retention, and loyalty. I focused on bridging the gap between data analytics and actionable marketing strategies, ensuring that every campaign was fine-tuned for maximum impact.Whether working on app attribution, web platform management, or digital growth initiatives, I’m passionate about utilizing technology to create meaningful and measurable business outcomes. My expertise in user behavior tracking, campaign performance, and data integration allows me to deliver continuous refinement and improvement in digital ecosystems.