Jonathan La Cruz Email & Phone Number

Mexico City, Mexico

Veronica Anzures, Federal District, Mx

Miguel Hidalgo, Mexico City, Mx

As a Sr. Engineering Manager at this global Fintech company, I led a team of 32 engineers in the development and implementation of a B2B personal finance management (PFM) tool. My team and I also developed significant B2C tools which are currently in the prototype stage. These included AI functionalities for high-quality financial advice, seamlessly integrated with messaging platforms. Aside from product development, we enhanced user engagement with expanded capabilities to handle text, audio, images and video messages, and user data privacy updates. My leadership led to the implementation of the user interface with LLM (GPT4), vector-based knowledge databases, among others. This resulted in greater financial transparency and efficiency for our users, helping them to more effectively organize their personal finances. Achievements: During my tenure, we made solid progress in the development and implementation of the B2C functions and improvement of user experience, including an increase in AI capabilities for financial management and the successful development of the user interface for expenditure management.

Ciudad De México , Mx

Reports to: VP Global Customer Journey ProductResponsible: 66World reachIn this role, I led the team in the implementation of two key projects: Salesforce and Twilio. These tools allowed us to automate our processes and improve the interaction with our customers through intelligent chatbots, omnichannel and a complete knowledge base. We developed profiling algorithms and created workflow flows to automatically route tasks, which helped us create the right tasks for our operational team and work more efficiently. In addition, we used custom reports to monitor our KPIs and agent performance. Thanks to these ongoing projects, there is a significant improvement in our customer service and we are on track to meet NPS goals.Achievements: Production of the origination process (purchase, sale) in MX and BR. MX Sales Funnel.

Ciudad De México , Mx

Reports to: VP Global BIResponsible: 87World reachAs the Tech leader in the creation of Kavak.com's data platform, I am very proud to have carried out the implementation of the data project from scratch. This included building an internal team of experts, which ended up with 87 people. With the support of AWS's architect team, we carried out labs of each technological component, which allowed us to define a very robust stack and framework. This included tools such as python, spark, airflow, datahub, glue and redshift. All of this within the AWS cloud, which allows us to store a large amount of data in a flexible and accessible way for both experts in the datalake and those who need processed data in a more digestible dimensional model. Thanks to this, we were able to have a clearer vision of our business and make informed decisions.Among my achievements are: recruiting a team of 87 experts, defining the best possible data architecture for the company, releasing the Datawarehouse and Datalake for its subsequent evolution.

Ciudad De México , Mx

Reports to: CEOResponsible: 186World reachAs a leader in technology, I was responsible for strategically and operationally planning the IT infrastructure and architecture. I directed and guided the updating and implementation of management and ERP systems to support business initiatives. I promoted the identification, definition, and support of technologies and processes to add value to the organization. I established goals, objectives, and operational procedures for the IT department and software development squads. I promoted and supervised relationships between internal IT resources, suppliers, and stakeholders. I was also responsible for recruiting, developing, and retaining IT staff, as well as managing the security and scalability of the business.My milestones include: growing the technology team from 15 to 186 professionals from different countries, in remote, in-person, and hybrid modalities, maintaining a high level of efficiency and productivity; creating, implementing, and improving the cybersecurity, QA, cloud infrastructure, database, help desk, and backend and frontend divisions; migrating 100% of the company's technological infrastructure to the AWS cloud; and internationalizing all internal products to support multi-country/region for 12 countries. I also adopted an agile approach.

Ciudad De México , Mx

Reports to: COOResponsible: 12Scope: MexicoAs the Manager of Pricing and Automation, I developed new technologies to drive the growth of the company. I was responsible for creating and constantly updating the real-time pricing algorithms that allow us to generate the best offers in the Mexican market for the sale and purchase of multi-brand used cars, covering over 12,000 vehicle versions. I also carried out continuous research using data mining, automation and the constant application of analytical models.Some of my achievements include: the automation of market sampling for price analysis, the creation and evolution of a pricing algorithm (buy/sell) over a period of 5 years, the obtaining of data for the automation of marketing campaigns, as well as the automation of high-impact microprocesses for operation.

Caracas, Ve

Reports to: VP of Information TechnologyResponsible: 10Scope: Venezuela, PanamaI was in charge of coordinating the development of projects aimed at keeping the company's information platform updated and centralized. My job consisted of exploring business process databases (operational, accounting, customers, products, etc.) to generate statistics and indicators about the behavior and performance of the different business units. In addition, I functionally led the development of processes that helped improve the quality of information and management of the company's data universe. My goal was to ensure the operability of the Data Warehouse and information management systems. Finally, I performed proper management and administration of solution providers and the work team. It was a fascinating challenge that allowed me to deepen my skills and knowledge in the field of Business Intelligence.

Caracas, Ve

Reports to: Head of Department - Business IntelligenceResponsible: 3Scope: VenezuelaAs a project leader in Business Intelligence, my job was to manage teams and evaluate and monitor quality. I was also responsible for developing complex data and information transformation and analysis processes in the company's critical processes. In addition, I created and supported the evolution of Key Performance Indicators (KPIs). To carry out these tasks, I used tools such as Pentaho Data Integration, Oracle Business Intelligence, Oracle Discoverer, and SQL. My experience in handling technologies such as ETL was also crucial in my performance.Among my achievements are the automation and improvement of the monthly technical and accounting closing of the company. Thanks to this milestone, the general closing went from taking 72 hours to just 4, representing a great improvement in the efficiency and productivity of the organization. This achievement allowed me to accelerate accounting processes and improve the efficiency of the company's financial management. I also developed a data line process that was fed by about 800 PL/SQL scripts of 4000 lines on average and generated a traceability chart, which allowed 8 times faster resolution of data inconsistency incidents.

Caracas, Ve

Reports to: Head of Department - Business IntelligenceResponsible: 0Scope: VenezuelaAs a Business Intelligence specialist, it was my responsibility to cleanse, transform, analyze, and optimize the company's information to get the most out of it. I also provided valuable information and recommendations to Business Heads and the Market Research team. Additionally, I supported business intelligence projects in the implementation of new platforms. My work included the creation and distribution of automated reports and user support for Adhoc analysis, which facilitated the analysis of trends and the tracking of key indicators. I was also responsible for managing and administering the Data Warehouse, using tools such as Pentaho Data Integration, Oracle Business Intelligence, SQL, and ETL.Among my achievements is the implementation of market intelligence, co-insurance, car, and people models.

Reports to: Head of Department - Business IntelligenceResponsible: 0Scope: VenezuelaIn my role as a Business Intelligence project leader, I was responsible for the development and maintenance of technology platforms specializing in support for decision-making and business intelligence. This involved the management of numbers, statistics, data, and strategic business information, using tools such as IBM Cognos Business Intelligence and ETL. My goal was to ensure that the company had the necessary tools and information to make informed and strategic decisions. Additionally, I worked closely with stakeholders to ensure that the information was always up-to-date and relevant to the business.Among my achievements, I generated a PHP application and a data loading and transformation process that had as its output the automatic documentation and data lineage of 100% of the data warehouse. This involved ensuring that all the information was documented and easily accessible, especially with regard to the origin of the data in IBM Cognos 8. My goal was to improve the efficiency of the department and provide useful documentation to stakeholders.

Us

Reports to: Head of Department - Business IntelligenceResponsible: 2 (Outsourcing)Scope: VenezuelaI was a Business Intelligence Analyst at company Directv. My responsibilities included generating reports, creating scenarios for decision making, conducting multidimensional analyses, and processing and generating data. I used tools such as IBM Cognos Business Intelligence, SQL Reporting Services, and SQL Server DTS, among others. I worked as a consultant for 9 months before joining the company officially. My work was crucial in helping the company make strategic decisions and I am very proud to have contributed to its success.Among my achievements are: active participation in the project to create the regional datawarehouse and the migration of the local ERP to LATAM. In addition, I was able to automate the global churn prediction model and developed a PHP monitoring platform that allowed the monitoring of the local infrastructure and software of Directv Venezuela, among others.

Reports to: Market Research Project LeaderResponsible: 0Scope: VenezuelaAt Datos, I worked as a Data Entry developer, conducting market research. I used a computer language called Quantum to streamline the data capture, verification, and validation process. I also used it to edit and correct data, produce different types of lists and reports, generate tables in different languages, and perform statistical calculations, among other tasks. I complemented this with the use of tools like Quancept, Quanvert, and SPSS to conduct market research studies and trend analysis.One of my achievements was being able to create over 50 data capture programs and produce accurate and detailed reports for our clients.

Reports to: Project LeaderResponsible: 2Scope: VenezuelaAs a PHP Developer, I developed management and educational applications using PHP and MySQL tools. I always aimed for a thorough understanding of technical specifications in order to implement the code in a clear and maintainable way. I also conducted research to find solutions to the team's requirements and managed my time to meet deadlines and deliver high-quality products.

Reports to: General ManagerResponsible: 0Scope: VenezuelaAs a technical support specialist, I provided technical assistance and consultation on information technologies, web design, LAN network implementation and maintenance. I also offered support, installation, assembly, preventive and corrective maintenance of PCs and Windows servers. Additionally, I was a tutor for training courses in Windows-Linux and office tools. My goal was to help companies maximize their systems and technologies, so they can improve their productivity and competitiveness.

Ingeniero En Informática, Informática

Técnico Superior Universitario En Informática, Informática