Digital Partner | Channel Expertise Director
Bruxelles, Région De Bruxelles-Capitale, Belgique
In charge of creating an agency vision, developing high-level digital strategies for new business acquisition, and providing client recommendations in order to improve clients' KPIs. In parallel, elevating knowledge for all related stakeholders on upcoming digital innovative trends. The Digital Partner is also responsible for ensuring the integrity and fidelity of the audience throughout the Mx system, starting with defining the Growth Target and developing audiences for Mx activations and measurement, in conjunction with Intelligence, Channel Experts and Data Analysts.Job content :• Digital strategy lead• Define target and develop audiences for Mx activations and measurement• Identify growth targets, leverage appropriate data sources to understand those targets, and support designing an audience-centric approach to media planning• Analyze and synthesize ID and non-ID based data, extracting actionable human insight from a range of proprietary and partner resources, including Havas Media’s identity-based addressable audience platform, as well as syndicated survey data, social listening, and primary research• Collaborate with other insights and strategy professionals to identify high-potential audiences for future growth, while maximizing return on current customers• Work closely with cross functional teams• With Mx Development teams, segment audiences for extracting insights and for optimizing media and messaging across both digital and non-digital channels• With Analytics, develop audience insight roadmaps to learn from media activations and refine the growth target