Jonathan Lay Email & Phone Number

I’m a marketing professional who develops comprehensive strategies to simplify complex marketing and operational challenges and provide a roadmap for successful implementation with quantifiable results. I have 10+ years of experience in strategy work across brand and acquisition marketing.I help companies keep abreast of technological advances and help reposition them to remain relevant to savvy, evolving consumers. This begins by assessing and identify gaps the organization’s current operations and processes followed by providing tactical recommendations to bridge these shortcomings. A necessary component of my work is the education of key stakeholders and cross-functional departments as to why and how the organization must adapt, pivot, and keep up with market forces.Due to both the ever-changing consumer and technology, I believe in simplifying these complex marketing challenges through agile methodology and by weaving together both analytical strategy and creative implementation.I formulate content creation strategies with the objective of providing helpful content that’s aligned with the needs of the consumer. Instead of leading with product offers, build trust by solving their problems first.I believe digital marketing initiatives are a mix of both creative execution to elicit specific emotions in consumers as well as scientific thinking to review past activities for future optimization.I’m able to tactfully challenge conventional thinking within organizations. I disarm and convince skeptical stakeholders through my ability to tackle complex issues and provide actionable solutions to overcome challenges. I clearly articulate concepts through both storytelling and data.

Listed skills include Marketing Strategy, Digital Marketing, Content Strategy, Email Marketing, and 19 others.