Worked with an agency, contract manufacturer and regulatory consultant to re brand a product called Reboot. Reboot is a super food berry powder fortified with vitamins, minerals and herbal extracts. I oversaw each step of the project all the way through from creation to selling it. Product Creation - Creating Reboot involved developing, testing and manufacturing a formulation. Once the formulation was manufactured this had to be packaged into a regulatory compliant sachet and outer box.Branding - I worked with my team to create a brand and used an agency to fill in the brand gap.Website - Weighed up various e-commerce solutions and decided on Spree Commerce based on the business needs. Selected and oversaw an agency in the creation of our website. Created site map , mock-ups using Balsamiq and website copy. Added on various third party applications such as Gleam and Unbounce to enable the marketing team to run campaigns. Marketing - Our chosen business strategy was direct to consumer using online channels. I hired a marketing executive and oversaw their daily activities executing the digital marketing plan. Big fan of Trello.Specifically I managed the performance marketing channels including PPC, Facebook paid ads (AdEspresso) and the Google Display Network. The goal was to create brand awareness, sell Reboot and to retarget engaged audiences. I made sure all links were tracked and pixels firing correctly.Stayed up to date with the latest industry trends by attending events and reading the monthly issue of the Nutrition Business Journal. Attended events in Los Angeles (Natural Products Expo West), Las Vegas (Supply Side West) and Geneva (Vitafoods) to stay up to date with the latest ingredient trends.

sprkle.com is a celebrity video website.Manage a team of web developers using JIRA to create a mobile video applicationDay to day running of the business

Specialising in email marketingCreated, delivered and reported on email campaigns and a wide range of newsletters sent to a 500,000 strong user database which required extreme attention to detail.Used MailChimp and emailvision.For all email newsletters I optimised content, layout and structure to maximise open and click through rates. I split tested subject lines, from fields, copy, images etc…Segmented the database to target campaigns and suggested any relevant data that would be useful to collect.Created a welcome email programme consisting of seven emails. This campaign was used as a case study by our email service provider (emailvision).Reported on email campaigns and analysed user activity to monitor engagement.Worked with clients to deliver solus emails.Optimised and tested offers and registration processes to maximise the amount of affiliate revenue and registrations generated by the website. This allowed us to work a formula for optimal copy.Used Google Analytics to analyse and present site metrics in timely and meaningful reports.Tested and optimised PPC campaigns to increase the value of these registrations.Focused on driving registrations through contra partnerships.

Studentbeans.com is a leading student lifestyle website focusing on saving students money. They find and negotiate the strongest student offers/discounts.Acquired engaging content for our users and generated revenue through building and managing relationships with advertisers and affiliate agencies.Worked with approximately 40-50 affiliate networks.Negotiated better deals/offers from our existing advertisers and constantly sought out new business opportunities.Worked to convert poor performing affiliate programmes to hybrid or direct tenancy campaigns, removing non-performing programmes where necessary.I understand what makes a good affiliate programme and have experience dealing with CPA and lead generation.Managed a number of offer categories such as fashion, mobiles, entertainment, eating out, gifts and gadgets etc...Put together weekly and monthly affiliate reports for the website.Created and rolled out the weekly top 20 newsletter that was sent to over 250,000 students.

I worked in the office of a construction site and block of flats. I dealt with estate agents and took viewings personally. Performing the role of a letting agent enabled me to have direct contact with customers allowing me to demonstrate communication skills. I rented out several properties for a one year contract.