Jonathan Lewis Email & Phone Number

Auckland, Nz

Sydney, New South Wales, Au

Auckland, Auckland, Nz

Contribute to the development and execution of world class communications strategies and annual activity plans, helping to drive the long term sales and profitability for Lotto NZ’s portfolio of brands and products. Working as the 2IC to Head of Marketing & Brand Communications to support the development and communications of the overall Lotto experience and the individual products. A key “go-to” role for other departments within the company, as well as a focus on strong day-to-day partnerships with external agencies and partners.Worked on the development and implementation of the latest Lotto brand campaign ‘Imagine Armoured Van’, which was a huge success. Also led on the latest activation campaign for Keno and the last three Lotto promotions.

Accountable for the delivery of cost effective, insight-led, integrated campaigns for the Cycling portfolio to support agreed Marketing Objectives. Working closely with the wider marketing team and the operating business to campaign manage all activities that are defined and agreed.Key responsibilities included: - Own relationship with external media and creative agencies for channel plans including briefing, developing, feedback and executing behaviour led marketing activity. Track deliverables against agency timelines. Campaign channels include digital (display, search, social media), outdoor, radio, BTL (leaflets, door drops, emails) and newspaper advertisements. - Responsible for accurate budget planning and management including forecasting. - Lead the internal marketing integrated team for all owned marketing campaigns - Effective stakeholder management by coordinating multi-level approvals on all relevant marketing communications, including at senior level e.g. City Hall, Santander key partners. Managing a direct report.

Worked in the consumer marketing acquisitions teams with a specific focus on Virgin Holidays Cruises specialist brand. Responsibility for retail and above the line channel marketing. Day-to-day role included researching, proposing and driving the implementation of tactical and brand marketing activity to time and budget including producing and executing national marketing campaigns. Required to generate acquisition and raise brand awareness to drive call volumes and footfall to retail and call centre.Work closely with external media and creative agencies in planning, briefing, developing and executing a range of both tactical and brand-led acquisition marketing plans e.g. TV sponsorship, radio airtime & sponsorships, out of home, newspaper (press brand & classified) and magazine advertisements. Part of the role included managing the development and delivery of a broad range of customer facing retail marketing support material including promotional and campaign items, point of sale material and newsletters.

Sole Marketing representative within the company and worked closely with the Sales team. Management of APX Marketing budget (£100,000 per year) and accountable for forecasting, analysis and reportingBrand guardian including growing the brand through website redevelopment, national advertising campaigns and producing collateralMaintained and cultivated supplier relationships through negotiating preferred agreements and tracking business performance KPI’s through these contractsResponsible for maintaining and growing the email database as well as acting as champion for Marketing content on the APX Intranet site

Copenhagen, Dk

Mbus, Marketing

Education record