Marketing Operations Manager
Current- Orchestrated a 330% expansion of the marketable database, driving significant potential for lead generation and customer acquisition.
- Optimized and orchestrated legacy automations, resulting in a 10% increase in captured leads and enhanced operational efficiency.
- Conducted thorough scrubbing of unmarketable leads, mitigating potential costs and optimizing the overall quality of the database.
- Collaborated with engineers to successfully resolve multiple API issues, ensuring seamless integration and data flow.
- Launched demo requests and onboarding as well as MQL automations tailored for multiple languages and countries, expanding the company's global reach and lead engagement.