• Digital Marketing - BCom #ADM4326 • Digital Marketing - MBA #ADM6420 • Digital Marketing - EMBA #ADX6420• Mobile Marketing - Digital Marketing Graduate Certificate (DMC)

Course: Building a Social Media Strategy that Builds Value for your Organization#PDIpodsquad

Courses:• Digital Marketing Strategy - Marketing Communications Management Program• Digital Marketing Tactics & Execution - Marketing Communications Management Program

• As a member of the executive team reporting to the CEO, responsible for the planning, development, and performance management of the marketing strategy for Magmic's mobile entertainment products across all platforms including; iOS, Android, BlackBerry, Amazon, Java, and Facebook.• Managed the day to day activities of the marketing team responsible for brand management, user acquisition, business intelligence, promotion, communications, public relations, mobile ad monetization, user acquisition, process improvement, and customer support. • Defined, created, and executed digital / mobile marketing strategies for Magmic's popular mobile gaming products including global brands like Scattergories, Rubik's Cube, Phase 10, Skip-Bo, Blokus and Magmic's King branded casino and card products.• Created and executed Magmic’s mobile ad monetization strategy and execution, which increased monthly recurring mobile ad revenue by 500%.

• Reported directly to the Director of D2C, responsible for day-to-day management, execution, and reporting of all marketing activities related to Bplay.com, a leading BlackBerry Entertainment store.• Planned, developed and implemented the marketing strategy for Bplay which includes a comprehensive direct email marketing campaign, social media program, affiliate marketing program, SEO and SEM. • Identified and measured key metrics for the Bplay Google Adwords advertising campaign. • Assessed and streamlined all Bplay processes and create new systems to allow Bplay to function more efficiently.

• Planned and executed the direct email marketing strategy for Bplay.com including cutting the cost of email delivery by 60% and increased ROI by 40%.• Managed Bplay's brand on social media, Facebook, Twitter and Youtube.• Consulted on the marketing strategy of Magmic products.

• Worked with the CEO to develop and execute the marketing strategy and business development of Zip.ca, Canada's largest mail order DVD rental service.• Formed and maintained strategic partnerships with national corporations such as Academy of Canadian Cinema & Television and The Allan Candy Company.• Designed and implemented a highly successful social media campaign on Facebook and Twitter.

• Ensured music royalties were paid accurately to over 1500 music publishers and record labels on a quarterly basis for over 2 million licensed tracks for the largest out-of-home interactive entertainment network. • Increased royalty statement distribution accuracy and cut quarterly expenses for the Royalties Department by over 50% by designing and implementing an automated electronic royalty statement emailing system. The new system cut workload from 2 days to 2 minutes.• Mapped processes and designed critical accounting procedures which improved the efficiency and accuracy of the distribution of over 1.9 million dollars in royalties each quarter.

• Created procedures for organizing and maintaining over 50,000 songs in the Plateau Musik / Third Side Music (Plateau Musik was acquired by Ninja Tune Records and rebranded Third Side Music) catalogue; a leading independent Canadian music publishing company. • Applied and secured over $10,000 in government grants for Third Side Music artists. • Built relationships with music supervisors to market the music catalogue and generate revenue.• Discovered and attained a grant from Quebec Youth Employment Services which paid for 60% of my salary for Plateau Musik.