PMMiya - The only exclusive community & podcast for product marketing managers in the Israeli tech scene. Together we try and shape the elusive role of the PMM, share knowledge and best practices, expand our thinking about the title and it's boundaries, and uniting PMMs from all companies and industries.Join us - https://www.facebook.com/groups/589889311535484/

Munch uses state of the art AI to help you maximize ROI on your long-video content, by generating short, media-optimal clips for social media from your podcasts, interviews, webinars, broadcasts and more.As a the first marketing hire for Munch and a founding team member, I led the "0 to 1" establishment of Munch's marketing operation, brand and strategy:- Oversaw and executed hands-on the marketing strategy which propelled Munch from $100K to $2.5M ARR in less than a year- Direct responsibility on all areas of marketing - performance, product marketing, brand, partnerships, social media and more- Developed brand guidelines, messaging directives, strategic briefs, and content strategy- Handled a monthly marketing budget of $200K- Managed a specialized team of 2 FTEs and 5 freelancers

Authored and delivered a "0 to 1" product marketing course, intended for marketing professionals looking to pivot into the field.

* Establishing PMM disciplines and interfaces in the marketing & product departments as interim consultant* Working closely with sales teams, perfecting product messaging, battle cards and RFP templates* Crafting homepage messaging, positioning and hierarchy with the marketing team and brand agency as part of a rebranding process

Lead a powerful team comprised of over a doze senior PMMs, retention marketers and research specialists. Situated at the heart of pretty much everything significant that's happening at Elementor, we own, craft, and distribute the product narrative across the organization:1) Product communication through feature releases2) Full ownership of Elementor's website3) User & Market Research4) CRM, Retention, Marketing Automation

- Develop the company's product marketing discipline - communicating product value from homepage to checkout page- Owning, developing and enhancing the company's email marketing channel - blast strategy, creating user journeys, a/b tests, technical deployment, measurement etc- Promote post-purchase user retention and reengagement with on-product and personalized email communication- Directly manage a team of PMMs, and cross-manage a variety of stake holders - designers, content writers, analysts, FEDs and more

- Leading inbound marketing efforts & CRO for the redesigned DeviantArt platform (acquired by Wix.com in 2017)- Collaborating with DeviantArt's marketing team in Los Angeles, tailoring a brand language and messaging to be used on marketing materials for the new platform- Producing marketing materials - emails, landing pages, videos, banners, decks - together with design, content and broadcast teams- Integrating and developing product solutions to support marketing efforts - email marketing & banner ad CMS- Developing brand partnerships opportunities in line with DeviantArt's values

- Leading the marketing and growth efforts of the Wix Media product group (music, video, media management and more)- Managing products funneling users into Wix using media products- Providing user and market knowledge to new product development processes- Optimizing conversion, experience and generating marketing materials for existing products- Identifying new market opportunities

- Communicating Wix’s core product offering for its growing user base- Value propositioning and packaging of features for various products and user segments - Leading cross-team efforts - content, design, creative, PR, product, UX etc - and overseeing product launches and campaigns - Acting as the "Product Ambassador" in Marketing and vice versa- Mentoring and guiding new members of the Product Marketing Guild in best practices and key skills

Vibe Israel takes international online opinion leaders and makers on a weeklong all-expenses-paid personalized experience of Israel. Each tour is subject matter specific in an area that Israel has a competitive advantage in such as: business, social entrepreneurship, environment, art, fashion, gastronomy, music, photography and more. By bringing opinion leaders and makers to Israel and showing them what the country has to offer in their selected fields of interest we are filling the gap between perception and reality.As the first in-house New Media Manager for the organisation, it was my responsibility to shape Vibe Israel's entire digital strategy, appearance and "voice"​, develop a community and engage with it. Since the organisation's main activity revolve around high-profile tours featuring digital influencers of countless followers, the job of conveying their experiences and places they visited to our community through social media, and the standard it had to adhere to, was optimised to perfection.I also took part in developing the organisation's website and its UX, and am now in charge of its ongoing management.

Bilingual (Hebrew & English) lecturer and training platform developer. Teaching database-related (as well as UNIX and programming fundamentals) at John Bryce College for hi-tech professions, as well as training employees at Amdocs, Intel, Orange and more.Among the courses I teach: SQL (basic & advanced), T-SQL, PL/SQL, DB administration (Oracle & MSSQL), UNIX Fundamentals, programming fundamentals

Freelance project manager and content marketer for Dice Marketing, a boutique digital advertising agency from Tel Aviv.As part of my work with Dice Marketing, I strategised and executed content marketing campaigns (social media, email, blogs/websites) and PPC campaigns across most digital marketing platforms (Facebook, Google Adwords, Outbrain, LinkedIn, Twitter etc.). My work with brands and companies has been towards establishing their voice and identity in the digital domain, and growing customer communities that can be moved into engaging with the brand and its products. This required a 360 marketing and branding approach, including the development of all digital assets and having them adhere to a predefined strategy.My portfolio has been diverse, and included high profile accounts such as Nestle, Tamar Music Festival, ISDEF Defence Expo, Veolia Desert Challenge and more.

Freelance social media manager for the agency's international client portfolio. Provided content marketing in English for a variety of clients from the healthcare, finance and retail industries.