Jonathan Manfredonia Email & Phone Number

Seattle, Wa, Us

Greater Seattle Area

Leads and executes organizational communications to build and maintain the relationships that fuel company success.Develop corporate-level public relations, social media, email, and website content with various department leadership.Lead development and distribution of multimedia internal communication features to increase morale and drive employee engagement.Analyze market research and audience insights to develop strategic communications plans.Identify internal thought leaders and innovative business practices for white papers, email campaigns, public speaking opportunities, and professional presentations.Manage and track charitable giving and volunteer participation.Manage organizational and trade memberships and participation, coordinating with Marketing Specialists to grow the Hermanson brand.Promote Mechanical Construction career opportunities to traditionally under-represented populations.

Greater Seattle Area

Own the strategy, creation, documentation, and implementation of the credit union’s content marketing, including establishing the mission and goals, determining KPIs and audiences, developing and implementing the content calendar, measuring results, and adjusting for continuous improvement.Work closely and collaborate with internal and external resources (including video production, copywriting, design, etc.) to create content marketing materials including blogs, videos, infographics, etc. Manage campaigns, programs, messaging, and solutions to deliver against key KPIs.Partner with the senior marketing leadership, as well as cross-team peers, to build full year plans, calendars and go-to-market roadmaps for content marketing and social media. Partner with consumer insights to shape and apply the output of primary research as it relates to campaigns, content, and social media.Be an integral part of shaping and implementing new, holistic brand strategy and ensure brand consistency across collateral and channels

Greater Seattle Area

Responsible for how the Inspirus brand comes to life in the hearts and minds of consumers, shaping the member experience, and cultivating awareness and preference for Inspirus and its products. The team is responsible for developing, briefing, and managing brand-oriented projects and for aligning brand-level messaging across all functions. Works with departments from across the company and with external agency partners to deliver exceptional experiences for current and prospective members across owned and paid channels, including traditional and digital advertising, original video content, digital experiences, and real-world interactions with the brand.

Greater Seattle Area

Motivate, manage, and mentor a multidiscipline team of creative professionals to achieve the strategic goals of the credit union.Provide strategy and creative vision to grow brand awareness, drive membership growth, and increase revenue.Oversee campaign execution from start to finish to ensure creative standards and project requirements are met.Generate marketing project ideas, lead brainstorming sessions, creative briefs, and design reviews.Ensure brand consistency in message and graphical elements across all channels.

Greater Seattle Area

Led content direction for marketing initiatives to drive engagement, retention, and positive member action.Oversaw writers, graphic artists, and content strategists to ensure high-quality content and project execution.Generated marketing initiatives and facilitate creative brainstorming meetings with marketing team.Responsible for brand consistency across all channels and mediums.Integral in development of the Inspirus brand throughout the rebranding from School Employee Credit Union of Washington.

Spokane, Washington Area

Promoted MarCom's summer internship program to key professional and collegiate audiences.Chaired volunteer committee of professionals to recruit and interview students and host organizations.Coordinated student-to-professional networking events at local universities.Assisted as needed at monthly professional development and networking events.

Spokane, Washington Area

Managed social media strategy to grow brand awareness and engagement.Coordinated marketing and communications plans and programs that drive credit union initiatives. Identified and collected information from key contributors used for generating buzzworthy content.Developed, wrote, and edited content for internal and external communication channels.Engaged with members and community organizations on social media to deepen relationships.Created and promoted content for all major digital channels, including campaigns and content marketing.

Spokane, Washington Area

Planned, implemented and coordinated company participation in over 30 annual trade shows including exhibit design and layout, personnel and supply logistics, and promotions.Designed sales presentation collateral for key accounts.Developed and distributed marketing collateral for customers.Managed and analyzed sales data to identify trends, strengths and opportunities.Created and presented product knowledge training sessions for industry professionals.Evaluated and presented in-depth marketplace analysis for research and development. Coordinated communications with outside sales force.

Spokane, Washington Area

Promoted to newly created full-time position following student internship.Created and managed sales presentation platforms for all key accounts.Developed company forecasting and sales analysis reports.Managed communications with outside sales representatives through various channels.Attended and coordinated company brand presence at industry trade shows.Developed and initiated product knowledge training for retail employees.Initiated and maintained administrative compliance with new and existing customers.

Spokane, Washington Area

Developed and managed community outreach program focused on youth organizations.Assisted with packaging and trade show exhibit design.Collaborated with senior management to develop Google AdWords campaign.Researched demographic and regional markets for targeted TV ad campaign.

Master Of Arts In Strategic Communication, Magna Cum Laude

Ba, Public Relations, Advertising, Promotions

Activities and Societies: Public Relations Student Society of America, S.M.I.L.E., April's Angels