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With over 15 years of diverse professional experience, I advocate for human-centered design methodologies, guiding companies to create experiences that resonate with their users. I specialize in pioneering new paths for service innovation by applying AI.My diverse skill set combines an understanding of technology, backed by an Engineering degree; a strategic business perspective from over eight years in the financial services sector; and deep knowledge of human-centered design, refined through a Master's in Service Design, over five years of teaching service design at the university level, and more than seven years in innovation consultancy.As a consultant, educator and author, I use my diverse experience to make meaningful changes. I bridge the gap between theory and practice, helping businesses succeed in the digital era with a focus on sustainability and growth.Let's work together to take your services to the next level and create exceptional user experiences.
Pontificia Universidad Católica Del Perú
View- Website:
- peppermint.pe
- Employees:
- 15
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University LecturerPontificia Universidad Católica Del PerúPeru
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CdoPeppermint - Laboratorio De Innovación Sep 2024 - PresentI define and oversee the company’s design strategy, ensuring that design aligns with business goals and drives meaningful change.By integrating Human-Centered Design (HCD) principles into decision-making processes, we foster a culture of creativity and strategic vision.I also guide teams in applying HCD principles in their projects, helping to create a deeper connection between the services and the people who use them.I enjoy experimenting with artificial intelligence to see how it can enhance our design processes, exploring its potential to make our work more insightful and innovative. -
Innovation & Design ManagerPeppermint Perú - Laboratorio De Innovación May 2022 - PresentLima, PeruI lead the transformation of customer insights into innovative service experiences using a human-centered approach. My role is to guide cross-functional teams to craft solutions that resonate with users and align with client visions. I'm responsible for creating the strategy, planning, scope, delivery, and execution of client projects. I have been working with the most influential organizations in Peru, including those in financial services, education, and law.
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Ai EnthusiastJonathan Martell Co. Nov 2022 - PresentI’m passionate about exploring and experimenting with artificial intelligence in many forms. I've cloned my voice, my writing style, and even my own image. I’ve created personalized AI assistants to enhance my work, help analyze information, and streamline my processes. I also enjoy exploring the creation of AI-generated images and videos, always looking for new ways to leverage these technologies to push boundaries in creativity and innovation.My next step is to fully clone myself, exploring how this could also impact improving health and well-being. -
Independent Service Design And Pm ConsultantJonathan Martell Co. 2017 - PresentI've been helping organizations to improve their businesses by creating user-centered solutions that amplify their customer experiences and increase their business growth.How could I help?DEFINITION- Lead or support the strategy, planning, scope, delivery and execution of client projects in collaboration with key stakeholders.- Define an appropriate design methodology for each unique client.- Execute strategy and break it down into specific priorities, objectives and action plans.-Navigate the cultural, social and political aspects of organisations.ANALYSIS- Collect and analyse data to make effective decisions.-Use qualitative research methodologies to cultivate a deep understanding of users.- Distil business, customer and stakeholders' needs into digestible components.DEVELOPMENT- Facilitate co-creation sessions to come up with relevant and tailored solutions with stakeholders.- Communicate and envision service concepts and ideas to team members, partners, and stakeholders that inform and inspire.- Contribute and participate in agile ceremonies within a multidisciplinary team.- Identify barriers to change when implementing initiatives and find ways to reduce them.
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WriterJonathan Martell Co. Oct 2019 - PresentLima Province, PeruI write stories every Wednesday and Sunday to explore human nature from a philosophical and practical point of view. https://www.jonathanmartell.coPodcast: https://open.spotify.com/show/2XZWqC8rwjJ8LviszRJvbS?si=481ad47b60ae4d69
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University LecturerPontificia Universidad Católica Del Perú Mar 2020 - PresentLima, PeruI teach 3 different courses about how Human Centered Design methodologies can create an impact on businesses and society.1. Service Design Course (Undergraduate): We explore how design can improve or create better services, offering consultancy for partners in various sectors, including banks, NGOs, and small companies. The course aims to critically reflect on the strategic value of design as a discipline, creating impact in public and private organizations by developing new services or enhancing existing ones. It combines the experiential process and group projects with structured learning and practitioners' talks to fully understand their vision of the field.2. Communication Strategies Course (Undergraduate): My module explores the challenges and benefits of influencing change when presenting design projects, and how to effectively do so.3. Human-Centered Design Course (Postgraduate): My module explores how we can use quantitative information and synthesis to craft better services.
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Co-CreatorTributa Bien Nov 2020 - PresentA platform where we offer templates to accountants to save time when processing discharges and minimize the risk of scrutiny from SUNAT.We seek to understand the reason behind the challenges that accountants face in order to build solutions that truly assist them and ultimately have a positive impact on their businesses. -
Service Design DirectorNew · Laboratorio Y Consultoría Aug 2021 - Jun 2022 -
Service Design Master InternshipTata Consultancy Services Jul 2018 - Sep 2018London, United KingdomResponsible for supporting the Customer Experience and Insurance/Banking team to develop solutions for clients to improve their customer experience for financial advisors.Tasks: user and market research, structure insights, generate concepts and customer journeys, analyse data, prototyping, propose a design plan, support workshops, facilitate the team and stakeholder interactions. -
User Experience - Digital FactoryScotiabank Nov 2016 - Jun 2017Responsible for planning and creating the overall functionality of a product and iterate upon it to ensure a great user experience by using the Agile Scrum methodology. Potential impact: more than 1.5MM customers.Tasks: Making strategic design and business decisions related to mid-term objectives, communicating our solutions to stakeholders, collaborating with team members conducting user research, in-depth interviews, identifying needs and translating concepts into prototypes. -
Digital Channels ManagementScotiabank Nov 2014 - Nov 2016Responsible for managing the Mobile and Online Banking channels. In charge of increasing the level of digital channels adoption through more than 1.5MM bank customers.Tasks: Digital channels mid-term strategies and roadmap, end to end customer experience and budget management, the proposal of new digital capabilities and digital/in-store campaigns, market analysis, metrics definition. Working closely with marketing, developers, legal and operations team to develop the best digital solutions for the customers.
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CreatorAyudame A Comprar 2015 - 2016Lima Province, PeruE-commerce beta business. A personal assistant website that helped you to buy presents for your love ones based on special interests or occasions.
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Project ManagementPacífico Seguros Aug 2011 - Oct 2014Lima, PerúSupporting projects from inception to implementation. In charge of making constant improvements and supporting the business strategy that helped the sales force to manage their portfolio.In charge of developing relationships with different stakeholders, identifying opportunities, proposing initiatives and tracking the results that guarantee the correct implementation. Impact: 2M employees. -
CreatorNada De Tecnologia 2007 - 2012Lima Province, PeruBlog about technology, productivity and life improvement.
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Mobile And Online Banking InternBanco De Crédito Bcp Mar 2009 - Jul 2011LimaManagement support for Mobile and Online Banking to diffuse and gain customers engagement to the bank digital channels. Impact: 1.2MM users.
Jonathan Martell Skills
Jonathan Martell Education Details
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Ma Service Design -
Entrepreneurial Journey - Mba Programme Module, 2018 -
Informatics Engineering
Frequently Asked Questions about Jonathan Martell
What company does Jonathan Martell work for?
Jonathan Martell works for Pontificia Universidad Católica Del Perú
What is Jonathan Martell's role at the current company?
Jonathan Martell's current role is University Lecturer.
What is Jonathan Martell's email address?
Jonathan Martell's email address is jo****@****.com.pe
What is Jonathan Martell's direct phone number?
Jonathan Martell's direct phone number is +4475040*****
What schools did Jonathan Martell attend?
Jonathan Martell attended Royal College Of Art, Imperial College Business School, Pontificia Universidad Católica Del Perú.
What are some of Jonathan Martell's interests?
Jonathan Martell has interest in Innovation, Football, Design, Technology, Marketing, Design Thinking, Creativity, Advertising, Productivity.
What skills is Jonathan Martell known for?
Jonathan Martell has skills like Design Management, Product Management, Consulting, Digital Strategy, Banking, Analytics, Financial Services, Innovation Management, Service Design, Latin America, Cx, Product Developtment.
Who are Jonathan Martell's colleagues?
Jonathan Martell's colleagues are Dayanna Robles, Mirian Lau, Alonso Vilca Palacio, Sergio Urrelo, Shirley Lau-Choleon Garcia, Francesca Dasso, Erwin Garcia Castañeda.
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