Jonathan Martell Email & Phone Number

Peru

I define and oversee the company’s design strategy, ensuring that design aligns with business goals and drives meaningful change.By integrating Human-Centered Design (HCD) principles into decision-making processes, we foster a culture of creativity and strategic vision.I also guide teams in applying HCD principles in their projects, helping to create a deeper connection between the services and the people who use them.I enjoy experimenting with artificial intelligence to see how it can enhance our design processes, exploring its potential to make our work more insightful and innovative.

Lima, Peru

I lead the transformation of customer insights into innovative service experiences using a human-centered approach. My role is to guide cross-functional teams to craft solutions that resonate with users and align with client visions. I'm responsible for creating the strategy, planning, scope, delivery, and execution of client projects. I have been working with the most influential organizations in Peru, including those in financial services, education, and law.

I’m passionate about exploring and experimenting with artificial intelligence in many forms. I've cloned my voice, my writing style, and even my own image. I’ve created personalized AI assistants to enhance my work, help analyze information, and streamline my processes. I also enjoy exploring the creation of AI-generated images and videos, always looking for new ways to leverage these technologies to push boundaries in creativity and innovation.My next step is to fully clone myself, exploring how this could also impact improving health and well-being.

I've been helping organizations to improve their businesses by creating user-centered solutions that amplify their customer experiences and increase their business growth.How could I help?DEFINITION- Lead or support the strategy, planning, scope, delivery and execution of client projects in collaboration with key stakeholders.- Define an appropriate design methodology for each unique client.- Execute strategy and break it down into specific priorities, objectives and action plans.-Navigate the cultural, social and political aspects of organisations.ANALYSIS- Collect and analyse data to make effective decisions.-Use qualitative research methodologies to cultivate a deep understanding of users.- Distil business, customer and stakeholders' needs into digestible components.DEVELOPMENT- Facilitate co-creation sessions to come up with relevant and tailored solutions with stakeholders.- Communicate and envision service concepts and ideas to team members, partners, and stakeholders that inform and inspire.- Contribute and participate in agile ceremonies within a multidisciplinary team.- Identify barriers to change when implementing initiatives and find ways to reduce them.

Lima Province, Peru

I write stories every Wednesday and Sunday to explore human nature from a philosophical and practical point of view. https://www.jonathanmartell.coPodcast: https://open.spotify.com/show/2XZWqC8rwjJ8LviszRJvbS?si=481ad47b60ae4d69

Lima, Peru

I teach 3 different courses about how Human Centered Design methodologies can create an impact on businesses and society.1. Service Design Course (Undergraduate): We explore how design can improve or create better services, offering consultancy for partners in various sectors, including banks, NGOs, and small companies. The course aims to critically reflect on the strategic value of design as a discipline, creating impact in public and private organizations by developing new services or enhancing existing ones. It combines the experiential process and group projects with structured learning and practitioners' talks to fully understand their vision of the field.2. Communication Strategies Course (Undergraduate): My module explores the challenges and benefits of influencing change when presenting design projects, and how to effectively do so.3. Human-Centered Design Course (Postgraduate): My module explores how we can use quantitative information and synthesis to craft better services.

A platform where we offer templates to accountants to save time when processing discharges and minimize the risk of scrutiny from SUNAT.We seek to understand the reason behind the challenges that accountants face in order to build solutions that truly assist them and ultimately have a positive impact on their businesses.

London, United Kingdom

Responsible for supporting the Customer Experience and Insurance/Banking team to develop solutions for clients to improve their customer experience for financial advisors.Tasks: user and market research, structure insights, generate concepts and customer journeys, analyse data, prototyping, propose a design plan, support workshops, facilitate the team and stakeholder interactions.

Responsible for planning and creating the overall functionality of a product and iterate upon it to ensure a great user experience by using the Agile Scrum methodology. Potential impact: more than 1.5MM customers.Tasks: Making strategic design and business decisions related to mid-term objectives, communicating our solutions to stakeholders, collaborating with team members conducting user research, in-depth interviews, identifying needs and translating concepts into prototypes.

Responsible for managing the Mobile and Online Banking channels. In charge of increasing the level of digital channels adoption through more than 1.5MM bank customers.Tasks: Digital channels mid-term strategies and roadmap, end to end customer experience and budget management, the proposal of new digital capabilities and digital/in-store campaigns, market analysis, metrics definition. Working closely with marketing, developers, legal and operations team to develop the best digital solutions for the customers.

Lima Province, Peru

E-commerce beta business. A personal assistant website that helped you to buy presents for your love ones based on special interests or occasions.

Lima, Perú

Supporting projects from inception to implementation. In charge of making constant improvements and supporting the business strategy that helped the sales force to manage their portfolio.In charge of developing relationships with different stakeholders, identifying opportunities, proposing initiatives and tracking the results that guarantee the correct implementation. Impact: 2M employees.

Lima Province, Peru

Blog about technology, productivity and life improvement.

Lima

Management support for Mobile and Online Banking to diffuse and gain customers engagement to the bank digital channels. Impact: 1.2MM users.

Ma Service Design

During my master’s program, I applied human-centred design methods to complex systems, creating practical, visionary services for improved.

Entrepreneurial Journey - Mba Programme Module, 2018

As part of the Entrepreneurial Journey at Imperial College Business School, MA Service Design students from the Royal College of Art (RCA).

Bachelor Of Science, Informatics Engineering

My education has equipped me with the skills to design, implement, deploy, and manage robust, secure, and reliable technological.