Atuo estrategicamente na criação e execução de campanhas de marketing digital focadas em infoprodutos, mentorias, pós-graduações e eventos ao vivo, maximizando a visibilidade, o engajamento e a conversão em lançamentos. Minha abordagem, metodologia e experiência foram responsável por apenas nesses primeiros três meses de projeto já trazer um sólido retorno com ROI e ROAS que a mais de um ano não aconteciam. Baixamos o custo do lead e ainda aumentamos toda presença digital do expert… Show more Atuo estrategicamente na criação e execução de campanhas de marketing digital focadas em infoprodutos, mentorias, pós-graduações e eventos ao vivo, maximizando a visibilidade, o engajamento e a conversão em lançamentos. Minha abordagem, metodologia e experiência foram responsável por apenas nesses primeiros três meses de projeto já trazer um sólido retorno com ROI e ROAS que a mais de um ano não aconteciam. Baixamos o custo do lead e ainda aumentamos toda presença digital do expert. Minhas responsabilidades nesse projeto incluem: Desenvolvimento de Estratégias de Marketing Digital: Planejamento e execução de estratégias robustas para lançamentos de produtos, infoprodutos e eventos ao vivo. Trabalho para garantir que cada lançamento seja otimizado para maximizar a visibilidade, engajamento e conversão.Gestão de Campanhas de Tráfego Pago: Criação e gerenciamento de campanhas de mídia paga utilizando Google Ads, Instagram Ads, Facebook Ads e YouTube Ads. Implemento campanhas personalizadas de remarketing, focadas em recuperação de carrinho abandonado, geração de leads e conversão.Otimização e Análise de Desempenho: Monitoramento contínuo e em tempo real do desempenho das campanhas, especialmente durante os lançamentos, com coleta e análise de dados detalhada. Realizo ajustes e otimizações para maximizar o ROI e assegurar a eficácia das campanhas.Automação e Estratégias de Geração de Leads: Integração de CRM e planilhas com BI para automação de marketing e vendas, aumentando a visibilidade da marca, gerando leads qualificados e impulsionando o engajamento do público-alvo.Colaboração com Vendas e Marketing: Trabalho em conjunto com as equipes de vendas e marketing para análise de performance e definição de estratégias de visibilidade, buscando impulsionar o crescimento das vendas e consolidar a presença de marca no mercado. Show less

Responsável e peça-chave na escala da agência norte-americana "Growtime Marketing", especializada em atender negócios locais focados em serviços residenciais. Aqui com eles minha trajetória envolve principalmente:Desenvolvimento de Estratégias de Escala: Lidero a criação e implementação de estratégias de expansão para negócios locais nos EUA, alinhando metas de crescimento à execução precisa com minha squad.Gestão de Contas e Relacionamento com Clientes: Supervisiono contas e… Show more Responsável e peça-chave na escala da agência norte-americana "Growtime Marketing", especializada em atender negócios locais focados em serviços residenciais. Aqui com eles minha trajetória envolve principalmente:Desenvolvimento de Estratégias de Escala: Lidero a criação e implementação de estratégias de expansão para negócios locais nos EUA, alinhando metas de crescimento à execução precisa com minha squad.Gestão de Contas e Relacionamento com Clientes: Supervisiono contas e mantenho contato direto com clientes, identificando oportunidades, excedendo expectativas e fortalecendo relações de confiança e fidelidade.Liderança e Desenvolvimento de Equipe: Coordeno uma equipe multidisciplinar de especialistas em marketing digital, formando talentos focados em alta performance e voltados a resultados.Resolução Ágil de Desafios: Respondendo prontamente a problemas e garantindo a continuidade e o sucesso dos projetos em parceria com o time. Show less

After pausing my company FINART’s activities in 2021 due to the global COVID-19 pandemic, I made the strategic decision to return to the market in 2022 as an independent consultant.With over 7 years of experience in marketing, I am now primarily focused on driving growth for e-commerce businesses, creators, and infopreneurs, helping them reach new heights of success.During this period, I worked as a strategic consultant, developing and implementing digital marketing campaigns… Show more After pausing my company FINART’s activities in 2021 due to the global COVID-19 pandemic, I made the strategic decision to return to the market in 2022 as an independent consultant.With over 7 years of experience in marketing, I am now primarily focused on driving growth for e-commerce businesses, creators, and infopreneurs, helping them reach new heights of success.During this period, I worked as a strategic consultant, developing and implementing digital marketing campaigns that delivered significant results.I closely collaborated with infopreneurs to structure and launch their products, utilizing advanced techniques in content marketing, automation, and sales funnels.I successfully helped my clients increase their revenue by up to 250% and expand their audiences on digital platforms such as YouTube, Instagram, and LinkedIn.With a data-driven approach, I created personalized strategies that led to sustainable business growth, always aligning marketing goals with market needs and consumer expectations.My expertise in data analysis, audience segmentation, and campaign optimization was crucial in achieving conversion rates above the market average.Additionally, my previous experience as a marketing manager in large companies, where I was responsible for scaling operations and maximizing results, provides me with a unique perspective on the needs of both small and large businesses.As an Independent Senior Marketing Consultant, I remain committed to delivering marketing solutions that truly make a difference, helping my clients stand out in an increasingly competitive market. Show less

Following the success of paid traffic strategies and the growing demand in the automotive sector, I was promoted to Head of Performance Marketing and Customer Success at Carmillion.In this role, I led the agency's transition from a generalist approach to a specialist focus in the automotive sector, repositioning the brand and expanding our client portfolio in a highly competitive market niche.As the Head of Marketing, I developed and implemented large-scale integrated campaigns,… Show more Following the success of paid traffic strategies and the growing demand in the automotive sector, I was promoted to Head of Performance Marketing and Customer Success at Carmillion.In this role, I led the agency's transition from a generalist approach to a specialist focus in the automotive sector, repositioning the brand and expanding our client portfolio in a highly competitive market niche.As the Head of Marketing, I developed and implemented large-scale integrated campaigns, combining digital advertising, SEO, content marketing, and branding to establish a strong brand presence for our clients. I also coordinated the deployment of a team of SDRs specialized in cold prospecting.My data-driven approach enabled me to create customized strategies that not only enhanced visibility but also drove significant growth in sales and customer retention. We implemented rigorous KPIs and agile methodologies to ensure each project was delivered with excellence and within deadlines.In my role as Head of Customer Success, I focused on building long-term, trust-based relationships with our clients. I developed a customer success program that emphasized transparent communication and continuous follow-up, ensuring that expectations were not only met but exceeded. Under my leadership, Carmillion achieved an unprecedented client retention rate, with many clients becoming active advocates of our brand.My tenure at Carmillion culminated in a leading position in the automotive sector, where the agency established itself as a benchmark in specialized marketing and a strategic business partner for our clients. This experience strengthened my ability to lead multidisciplinary teams, deliver exceptional results, and build relationships that drive long-term success. Show less

At Carmillion, my journey began as a Paid Traffic Manager, where I was responsible for creating, optimizing, and managing paid media campaigns for a diverse range of clients.Leveraging my expertise in platforms such as Google Ads, Facebook Ads, and other major media networks, I quickly enhanced campaign performance, achieving not only high conversion rates but also a return on investment (ROI) consistently exceeding established goals.In a highly competitive market, I developed… Show more At Carmillion, my journey began as a Paid Traffic Manager, where I was responsible for creating, optimizing, and managing paid media campaigns for a diverse range of clients.Leveraging my expertise in platforms such as Google Ads, Facebook Ads, and other major media networks, I quickly enhanced campaign performance, achieving not only high conversion rates but also a return on investment (ROI) consistently exceeding established goals.In a highly competitive market, I developed precise segmentation strategies and crafted persuasive ads that resonated deeply with target audiences. Through meticulous data analysis and market insights, I identified optimization opportunities that led to a significant increase in qualified traffic to clients' websites, resulting in six-figure sales growth in several cases.This initial phase at Carmillion allowed me to showcase my ability to transform data into strategic decisions, paving the way for a more comprehensive role within the company.As demand for specialized services in the automotive sector grew, I played a key role in adapting our paid traffic strategies to meet the specific needs of this niche. An example of this was selling a vehicle priced at 60,000 reais within less than 24 hours of its first paid media campaign.With a deep understanding of consumer behavior in the automotive sector, I adjusted campaigns to maximize the effectiveness of our clients' investments, leading to a notable increase in client retention and overall satisfaction.It is also worth mentioning that during this period, I managed campaigns both in Brazil and Europe, particularly in Portugal, some of which had budgets of approximately 60,000 euros per month. Show less

With the growth of the business, I advanced to the role of Marketing Manager, playing a crucial role in transforming a small software house into a full-service marketing agency. While still engaging in offline advertising, we specialized primarily in serving infopreneurs.Leading a continually expanding team, I was responsible for designing and executing strategies that boosted the visibility and sales of our clients. I employed cutting-edge methodologies such as Jeff Walker's "Product… Show more With the growth of the business, I advanced to the role of Marketing Manager, playing a crucial role in transforming a small software house into a full-service marketing agency. While still engaging in offline advertising, we specialized primarily in serving infopreneurs.Leading a continually expanding team, I was responsible for designing and executing strategies that boosted the visibility and sales of our clients. I employed cutting-edge methodologies such as Jeff Walker's "Product Launch Formula" and Russel Brunson's "Funnel Hacking"My expertise in traffic management was pivotal to the success of our campaigns, ensuring that each launch reached its maximum potential. I developed and optimized paid media campaigns with a focus on measurable results, integrating SEO, SEM, and content strategies to maximize ROI. Under my leadership, we significantly increased lead-to-sale conversions, driving revenue growth and solidifying FINART’s position in the digital market.In addition to managing multidisciplinary teams, I was responsible for setting KPIs, analyzing performance data, and adjusting tactics in real-time to ensure campaign success. My ability to blend strategic vision with technical execution allowed me to consistently surpass growth targets, creating impactful campaigns and fostering long-term client relationships.With a keen eye for innovation and a results-driven approach, I brought to FINART not only growth but also recognition in the market as a leading authority in high-performance launches. Show less

During my time at FINART, I took on a leadership role in driving and expanding the acquisition of new projects, fueling the company's growth through both inbound and outbound prospecting strategies. My efforts were crucial in achieving and establishing long-term relationships with potential clients, maximizing business opportunities in highly competitive markets.I was responsible for identifying and building strategic connections with new qualified leads, using a proactive approach that… Show more During my time at FINART, I took on a leadership role in driving and expanding the acquisition of new projects, fueling the company's growth through both inbound and outbound prospecting strategies. My efforts were crucial in achieving and establishing long-term relationships with potential clients, maximizing business opportunities in highly competitive markets.I was responsible for identifying and building strategic connections with new qualified leads, using a proactive approach that involved advanced marketing and sales techniques. Through direct outreach, such as personalized phone calls and targeted emails, I successfully scheduled key meetings to present our premium services. Each interaction was carefully planned to highlight the unique value of our solutions, ensuring that every client felt understood and valued.My differentiated approach included a deep dive into the specific needs and challenges of each potential client. By adopting an active and empathetic listening style, I was able to position our offerings as the ideal solution to their most pressing problems. This tactic not only facilitated the sale of our high-ticket products but also strengthened our reputation as trusted partners committed to our clients' success.My contribution was marked by a blend of effective communication strategies, subtle persuasion, and a keen understanding of market dynamics, resulting in a high conversion rate of leads into closed contracts. With an unwavering focus on delivering genuine value, I not only met but exceeded set goals, driving FINART’s growth and solidifying our market presence. Show less