Jonathan Mckain Email & Phone Number

Warrendale, Pa, Us

I lead a team of marketing professionals in driving the brand and communication strategy, enhancing the company's market position as a top security and network provider in North America. Strategic Brand LeadershipOrchestrated a full-scale rebranding initiative that repositioned Vector Security towards intelligent security solutions, enhancing the brand's appeal and relevance.Content Strategy and ExecutionCreated dynamic multichannel content (blogs, web pages, emails, video and multimedia campaigns) that increased company revenue. Business Unit BrandingSuccessfully launched and branded new business units and product lines in the U.S. and Canada, aligning product innovations with market needs to deliver a measurable improvement in brand perception.Data-Driven Marketing CampaignsLed the development, design and implementation of data-driven, award-winning multichannel marketing campaigns across 50 markets, using data analytics and SEO to tailor creative storytelling and measure impact effectively.Cross-Functional Team LeadershipManaged and mentored a team of brand and content professionals, fostering a collaborative environment that encourages innovation and professional growth.Vertical ExpansionAligned marketing strategies to new verticals with sector-specific educational content that better informed prospects and improved engagement.Business Transformation LeadershipLeading enterprise-wide marketing efforts focusing on customer journey optimization, enhancing stakeholder engagement through tailored communication strategies.Integration of Advanced TechnologiesPioneered the adoption of Artificial Intelligence in marketing processes, significantly enhancing scalability and precision in targeted communications.Crisis CommunicationsLead a team of writers that respond to crises through impactful written communications to internal and external stakeholders. One of two marketing leads on the company's Incident Response Team.

Pittsburgh, Pennsylvania, Us

As Assistant Deputy Director, I managed media relations; wrote content for press releases, speaking points for department and government leadership, collateral materials, and the department website; customized integrated communications strategies; maintained brand identity; developed public awareness campaigns that benefited vulnerable populations; created resource publications that benefited vulnerable communities; served as a consultant for internal and external communications efforts; and created content for the department's social media efforts.

Pittsburgh, Pa, Us

As Senior Writer for the Pennsylvania Association of Notaries, I wrote and edited direct mail pieces, advertisements, articles for the organization’s newsletter, and service-related publications (books, brochures, and manuals). In addition, I established and maintained contact with print vendors, interpreted legislation regarding notary and motor vehicle professions, represented the company at government committee meetings/hearings, and initiated efforts to nationalize notary services.

As Managing Editor for the Invention Submission Corporation, I supervised writing, graphic design, and production personnel; managed the creation and distribution of press releases, newsletters, brochures, and catalogs; received and remedied client complaints; and wrote and edited scripts for an international business show.