AI built Segments & Audiences from your Customer Data.

Brought in by Bain Capital reporting to the President. Led strategy, priority and delivery of 137 features across 7 PODs and 4 agency partners to improve engagement, conversion rate and direct bookings. Achieved a 59% lift in engagement and a 26% lifts in conversion rate and bookings. Work covered A/B Testing, Personalization, Paid Media, Landing Pages, Site Optimizations, Booking Funnel Optimizations, Analytics/Reporting and Marketing Cloud/Data.

Brought in by VP of Data Innovation to advise Global Leadership on Product, GTM and BD strategies for AdTech and MarTech leveraging Telefónica's GDPR compliant data assets from telecom, media and technology.

Augmented C-suite of omni-channel retail brands J. Crew and Ferguson Enterprises helping them strategize, compose and build first-party customer data platforms (CDP), advanced ML analytics/data modeling and API driven marketing technology. Success was measured against optimizing Customer Acquisition Costs (CAC), increasing Customer Lifetime Value (LTV) and informing segment based Go-To-Market (GTM) investments and strategy to grow customers and revenue. For one brand the use of first-party data to trigger real-time custom audiences in Google resulted in 24% increase in high-LTV customers.

Founded and led Yieldbot, a performance ad network measured in 2016 by Deloitte Fast500 as the #2 Fastest Growing Technology Company in North America. In addition to exponential revenue growth our real-time decision technology achieved 17 consecutive quarters of margin growth. Yieldbot collected, organized and activated consumer intent data in a privacy compliant manner, benefiting brands, publishers and consumers. Our "intent+media" was purchased by Search, Shopper, Display and Mobile ad buyers with heavy vertical concentration in Pharma, Retail and CPG. In Q416 Yieldbot was measured the 4th largest ad network behind Google, Facebook and Yahoo (comScore 12/16) and the largest independent machine learning and algorithmic platform using 1st party behavioral data from 94% of the U.S. online population.

Contract work on Landing Pages and Conversion Rate Optimization from Paid Search for numerous F1000 B2B and B2C brands.

Led strategy & founded services at Offermatica thru acquisition by Omniture. Helped create the SaaS marketplace for customer acquisition using first-party data for conversion rate optimization, personalization, targeting, A/B and multivariate testing. Achieved a 100% success rate across over 50 major brands optimizing their conversion rate to increase volume and lower CAC. Purchased by Omniture in 2007 and then Adobe in 2009. Existing still in Adobe as Target and Digital Strategy Group.

Creative Good is a UX consulting and services firm. I assisted with consumer and market research for client conversion rate improvements. Created early case studies on Searcher Behavior that I presented at multiple Search Engine conferences. Created numerous wireframes for web page layout and designs for our publisher and e-commerce clients.

Founded and led VitaminLab, an early DTC (Direct-to-Consumer) e-commerce brand with over 150 SKUs. We were a top 5 site (Gomez Advisors) in the Nutritional Supplement e-commerce space. The company achieved five consecutive years of growth over 30% and in 2004 was awarded The Nutrition Business Journal 5-Year Growth Award.