Jon Frederick Email & Phone Number

New York, Ny, Us

Partnering with clients to build social media strategies that can create meaningful customer connections, implement internal best practices, increase brand awareness, and encourage community engagementBrands include:Marlene Meyerson JCC Manhattan: Developed best practices and implemented a Monday.com-based process to seamlessly integrate social media into the marketing campaign lifecycle.Casa Bonita: Evaluated Southwest and Rocky Mountain-based family and travel influencers to boost exposure for the reopening of Casa Bonita, an iconic Lakewood, CO landmark recently acquired and revitalized by South Park's Matt Stone and Trey Parker.Scholastic: Developing monthly social strategy and content roadmap to support asset creation and posting cadence for the promotion of Book Fairs, Book Clubs and their newly acquired read-aloud platform, Storyvoice, within Scholastic's owned social accounts.

Los Angeles, Ca, Us

- Strategically managed the company’s 300MM+ follower social presence; including campaign development, content creation, brand voice, editorial calendar, and community management- Led a diverse bicoastal team of strategists and community managers; fostering growth and professional development within the company- Point-of-contact for social cross-functional consumer, integrated, paid, and influencer marketing operations as well as platform partnerships and Paramount Global network support liaison- Allocated and managed budgets; optimizing resources for third-party social media moderation, content creation, and project-based support- Educated internal social marketing & creative teams on digital best practices and social trends- Utilized social listening and analytics tools to evaluate campaign success and drive data-informed decisions- Steered Nickelodeon’s brand social strategy towards promoting owned and operated streaming titles, increasing consumer awareness that fan-favorite Nickelodeon titles could be found on Paramount+ and Pluto TV

Los Angeles, Ca, Us

- Developed innovative social media strategies and led unique brand campaigns, such as the creation of an award-winning choose-your-own-adventure Instagram experience aimed at Millennials and Gen Z promoting the premiere of Nickelodeon’s Legends of the Hidden Temple TV movie- Led innovative stunts and spearheaded new account creation, such as the launch of Nickelodeon's TikTok, which rapidly amassed over 500K followers within a remarkable six-month period- Collaborated with Integrated Marketing to create custom and turnkey social-first packages for movie studios and consumer product-focused campaigns (Procter & Gamble, Sony Pictures, General Mills, Hasbro), such as sellable Twitter Moments and sponsored livestreams for the Kids’ Choice Awards- Worked with internal teams and managed external agencies, like Tongal and NeoPangea, to create highly shareable content utilizing best practices and current trends to deepen brand affinity- Established and implemented crisis communication operations across all Nickelodeon brand social accounts and platforms, ensuring swift and effective responses during challenging situations- Aided in the streamlining of all social operations under a single social media team: Nickelodeon, Nick@Nite, TeenNick, Nick Jr, & Nicktoons; this strategic move eliminated redundancies, allowed for better resource allocation, and increased visibility of created content - Inducted as a member of the Real Time Academy of Short Form Arts & Sciences and appointed as a judge for the 13th annual Shorty Awards

Los Angeles, Ca, Us

- Conducted comprehensive analysis of competitor accounts, social platform leaders, and emerging trends to ensure consistent brand visibility and resonate effectively with target audiences- Proactively identified and capitalized on new social media marketing opportunities, notably being one of the first brands to livestream via Periscope from an award show, namely the Kids' Choice Awards- Developed long-term strategies for Nickelodeon’s franchise brands such as SpongeBob, Teenage Mutant Ninja Turtles, and preschool properties with the goal of expanding consumer interest and affinity beyond traditional linear television- Led strategic planning and execution of live event social strategies, encompassing high-profile events such as Comic Cons. Created an immersive "always on" social experience providing on-site attendees with exceptional customer support and surprise/delight moments; as well as enabling fans unable to attend opportunities to engage through streaming moments, digital Q&As, exclusive product giveaways

Los Angeles, Ca, Us

- Pioneered the growth of Nickelodeon's social presence as the company’s first full-time employee dedicated to social media- Established social KPIs based on account growth, intent to watch, and ability to drive traffic- Increased SpongeBob’s Facebook to over 40MM fans, making it the 5th largest TV show Facebook Page and winning a Shorty Awards for the Best Overall Brand Experience on Facebook- Consolidated rogue social accounts, created new accounts based on upcoming priorities, and revitalized dormant series social accounts, such as Teenage Mutant Ninja Turtles, across Facebook, Instagram, Tumblr, and Twitter

Montclair, Nj, Us

- Launched Twitter, Facebook, & YouTube presence with original content to increase Campus Recreation’s visibility among college students- Implemented a marketing strategy to introduce students to a new, online form of registration for Campus Recreation activities