Jonathan Millar's Location
Los Angeles Metropolitan Area, United States, United States
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About Jonathan Millar
🏆 Webby Award winner - Gucci Ancora Roblox Experience (2024)🏆 Webby Award winner - MTV VMA Roblox Experience (2022)🏆 Shorty Award winner - MTV VMA Roblox Experience (2022)🏆 Tempest Award winner - Super League Arena (2021)Pioneer that challenges the status quo and thrives on complex data driven solutions. 20 years of experience in multi-industry environments with proven leadership abilities. Excels at building world class marketing teams and establishing brands as industry leaders. Welcomed marquee brands like Gucci, Walmart, Netflix, L'Oreal, Universal Music Group, Warner Bros., e.l.f. Beauty, Mattel, Nickelodeon, MTV, BIC, Crayola, 3M, Bandai Namco, iHeartMedia, Paramount, NARS, Samsung & Toyota into the metaverse. • Led the Integrated & Partnership Marketing teams for the fastest growing company in America - Loot Crate.• Co-founder of Goodfair, an industry-leading sustainable apparel company. Successfully grew e-commerce revenue by 72,000% through analytically-rigorous performance marketing campaigns and led the company through several rounds of fundraising. • Co-founder of the 'Tradesy for Business' program, which drove over $50MM in annual marketplace revenue.Specialties:• Go-to-Market Strategy • Metaverse Marketing • Roblox Marketing • Web3 • E-Commerce Marketing • Performance Marketing • Crypto • Data-driven Marketing • Influencer Marketing • Team Building • Gaming • Esports • Marketplace Strategy • Subscription Marketing • Growth Hacking • Growth Marketing • Customer Relationship Management • NFTs • Blockchain • Corporate Partnerships • P&L Management • Integrated Marketing • Brand Marketing • Attribution Modeling • Product Marketing • Lifecycle Marketing • Loyalty Marketing • SaaS • Media Buys • Start-ups • Storytelling • SEO • SEM • Online Marketing Campaigns • Business Development • Lead Generation • Leadership • Recruiting • Mobile • Strategy • Business Data Analysis • Omni-Channel Campaign Optimization • Client Development • Strategic Partnerships • Rich Media • Market Analysis • Digital Marketing • Paid Search Marketing • Paid Search Campaigns • Team Management • Comparison Shopping • Client Services • Online Lead Generation • Email Marketing • Display Advertising Campaigns • Pay-Per-Click • Project Management • Digital Marketing Initiatives • Conversion Rate Optimization • Email Marketing • Dashboard Creation • Brand Development • Entertainment • Public Relations • Google Shopping • Amazon Shopping • Artificial Intelligence
Jonathan Millar Work Experience Details
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Founder And CeoDisruptive DuckLos Angeles, Ca, Us -
Chief Marketing OfficerBarrier Four Jan 2024 - Dec 2024Pendleton, Indiana, UsWe are Barrier Four, a full-service production studio built for Robloxians by Robloxians, with over 11 billion game visits under our belt! As natives on Roblox, our suite of solutions builds lasting connections with the Roblox community and delivers unrivaled performance for developers and brand partners alike.Since 2017 we have connected some of the world's most iconic brands with the Roblox community. Partners include Roblox, Gucci, Walmart, Netflix, LG, Warner Bros., Paramount, Universal Music Group, Elton John, NFL, Nickelodeon, L’Oreal Paris, e.l.f. Beauty, Kraft Heinz, H&M, UPS, Spin Master, Toikido, Moonbug, Wildbrain & many more.The top developers on Roblox also trust Barrier Four to deliver the best content & strategy on Roblox. Partners include Voldex, Dubit, Sawhorse, Karta, Supersocial, Twin Atlas, Melon, Dunn Games, Talewind, Infinite Canvas, SuitUp Games & many more.Our storytelling and strategy are unmatched on the platform. -
Marketing ConsultantSupersocial Inc. Feb 2024 - Apr 2024Remote, Us -
Head Of MarketingSupersocial Inc. Mar 2023 - Feb 2024Remote, UsLed the marketing department for a cutting-edge Roblox game studio, where we built world-class experiences for gamers and brand partners alike. Our team was passionate about creating innovative and engaging games that pushed the boundaries of what is possible on the Roblox platform. We were constantly exploring new technologies and ideas to deliver the best possible gaming experiences for our users. With a strong focus on collaboration and creativity, we were excited to continue pushing the envelope and delivering exciting games that leave a lasting impression.• Responsible for generating 7 figures in revenue for Supersocial by selling our core Roblox marketing services to partners. • Serial go-to-market strategist that led Roblox marketing strategy for brands like Walmart, Gucci, Universal Music Group, Warner Bros., e.l.f. Beauty, NARS Cosmetics, BIC, Crayola, 3M, Toikido & more. • Drove over 25 million players into our Roblox experiences through influencer and performance marketing with over 25,000 hours of gameplay. • Generated over 1 billion in-game engagements from Robloxians worldwide. • Engaged AAA Roblox content creators like Itsfunneh & Kreekcraft for varying experiences and created fully integrated campaigns generating millions of views worldwide.
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Vice President Of MarketingSuper League Gaming Jul 2020 - Jan 2023Santa Monica, California, UsSuper League is the rocket ship to the metaverse. A global leader in creating innovative & immersive entertainment experiences, platform & audience monetization and dynamic content feeding channels across the world’s top gaming platforms. Fueled by an insatiable desire to stay on the forefront of this ever-evolving metaverse landscape, Super League pioneers’ proprietary digital solutions that provide unparalleled access to the highly-coveted global gaming audience. Super League also creates vibrant gaming communities through the development of innovative experiences and custom content, delivering powerful opportunities for brands and advertisers to achieve impactful insights and marketing outcomes with audiences of all ages. • Built a team of 25 high-performance marketers and led them into the metaverse. • Led marketing and recruitment of Super League Arena, a Tempest Award winning esports competition. In partnership with TikTok, drove over 22 million views across titles like Apex Legends, League of Legends, Minecraft, Rocket League, Valorant, Madden & CSGO.• Acquired 4 million registered users to Minehut with approximately 7,000 years of play time.• Rapidly experimented with new growth channels which resulted in a 300% increase to D2C revenue. • Developed a comprehensive test & learn SEO strategy which resulted in a 250% increase to organic traffic. • Executive Producer for 20+ gaming shows in partnership with Snap. Gaming IP included: Minecraft, Roblox, Fortnite, Valorant, Apex Legends, GTA, League of Legends & Halo. Shows were among the top performing channels on Snap driving over 2.5 billion views. • Created vibrant social communities across Roblox, Minecraft, Call of Duty, Fortnite, Battlefield and Valorant with over 3 billion views.• Led company rebrand and transition into a metaverse powerhouse. • Oversaw assets for the mobile game of the year, Marvel Snap. • Welcomed MTV, Netflix, Samsung, Mattel, Paramount & more into the metaverse. -
Co-Founder & Chief Marketing OfficerGoodfair Mar 2017 - Jul 2020Houston, Texas, Us#nonewthings ♻️Everything we need, we already have ♻️ Yet everywhere we turn, we're tempted by something 'new.' At Goodfair, we're on a mission to change the game. To do right by Planet Earth, one preloved find at a time. We give worn threads a new life, make the old feel cool again, and prove preloved is worthy of your love. It may sound simple - and that's the point. When you shop at Goodfair, you wield the power we all have. To put a wrench in the gears of the new clothing machine, and join the movement transforming consumer culture - for good. Your style is power, wear the change. 🌎 • Partnered with One Tree Planted to fight global deforestation and support current reforestation efforts. • 2018 'CTO of the Year' Nominee - Los Angeles Business Journal (Tagpop/Goodfair)• Demonstrated expertise in managing a multi-million dollar performance marketing budget, utilizing comprehensive testing and data analysis to optimize results.• Profitably grew e-commerce revenue by 72,000% through analytically-rigorous performance marketing campaigns in a highly competitive D2C environment. • Created highly segmented lifecycle treatments and customer journeys, including behavioral triggers, to drive repeat purchase and lifetime value growth. This resulted in a 50% increase to both lifetime value and repeat purchases. • Successfully exceeded all quarterly marketing goals, demonstrating a commitment to excellence.• Designed and developed a suite of business intelligence tools that streamlined employee workflows and facilitated goal achievement.• Built and led a team of marketers with a shared commitment to sustainability, fostering a culture of excellence and innovation.• Created a vibrant community of brand ambassadors on TikTok and Instagram, driving engagement and advocacy among followers. -
Co-FounderGoodfair Mar 2017 - Jul 2020Houston, Texas, Us
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Vice President Of Growth MarketingThe Blind Barber Feb 2019 - Dec 2019New York, Ny, UsThe Blind Barber is a return to the "Roaring Twenties". Defined by the explosion of culture and its break from tradition, the "Roaring Twenties" was a movement in creativity. The Blind Barber hopes to revive this very movement while redefining modern manhood. The concept goes well beyond just a barbershop and bar located in the East Village, but rather expands into all the realms of the modern gentleman: Fashion, Music, Lifestyle, Grooming and others.We hope to create an identity that will cultivate personalities; a brand and place where creatives come to be inspired as well as inspire others.• Played a key role in growing Blind Barber's retail footprint in Target, expanding from 25 locations to 450 stores nationwide.• Expertly applied a deep understanding of performance marketing to achieve profitability across all growth marketing channels, with a strategic emphasis on LTV and retention.• Led rigorous analyses of campaign performance, focusing on segmentation, creative targeting, and cohort analysis.• Redesigned all Email Marketing flows, resulting in a substantial 35% increase in average order value (AOV).• Constructed a suite of business intelligence dashboards to measure KPI progress and enhance team productivity.• Championed site redesign which resulted in a 200% increase in conversion rates.• Developed an omni-channel loyalty program which resulted in a 40% increase to LTV. -
Head Of MarketingZinvo Jan 2018 - Dec 2018Los Angeles, California, UsZINVO is a luxury brand that delivers stunning automatic and chronographic watches. Our goal is simple -- to rethink watches with something new and uniquely inspired. Made with sleek modern designs, high-quality watch movements, best-in-class materials, and affordable price points, ZINVO timepieces are sensible statements of style.• Increased annual sales by 80% in a fiercely competitive e-commerce space, generating a healthy profit margin. • Led site redesign which resulted in a 60% increase to repeat purchase rate and a 50% increase to conversion rate. • Developed omni-channel global performance marketing strategy and optimized campaigns to maximize LTV.• Devised strategies for customer acquisition, retention, monetization, and reactivation.• Mentored and led a high-performance growth marketing team. • Refined and expanded channel strategy across all mediums: SEO, social, influencers, affiliates and email.• Evaluated, onboarded and integrated new vendors and technology to optimize and increase effectiveness of programs.• Designed and conducted ongoing A/B testing to optimize and increase the effectiveness of marketing programs.• Executed growth marketing campaigns with cross-functional teams. • Led reporting and analytics across all channels and owned the performance of all relevant KPI's (LTV, CAC, ROAS, retention cohorts, customer churn, etc.) -
Head Of Integrated & Partnership MarketingLoot Crate May 2016 - Feb 2017Los Angeles, California, UsVoted #1 fastest growing company in America by Inc Magazine and Deloitte & Touche. Loot Crate is the #1 pop culture subscription-based service on the planet, bringing the love of pop culture conventions to fans at home.• Drove over 11 billion social impressions through influencer marketing with a measured media value over $210MM.• Senior member of the "Loot Crate Vault" planning team. "The Vault" was a Shopify based e-commerce store which generated $1MM per month. • Grew all Integrated Marketing channels by 30% while decreasing the average CPA by 50%. • Exceeded all quarterly marketing goals.• Cultivated strategic partnerships with ESL Gaming, Legendary Entertainment, SLS Las Vegas and Parrot.• P&L management and execution of metric-based marketing programs through channels including affiliates, influencers, partnerships and podcasts.• Created automated dashboards utilizing Google Sheets and Excel, integrating data from various sources including Google Analytics, Looker, Periscope, Impact Radius, Salesforce, and YouTube's API to enable the team to enhance productivity and performance.• Led cross-functional BotS team (20 team members) planning and executing sponsorship of the “Battle on the Strip” esports tournament.• Produced digital video commercials for Loot Crate DX and was responsible for sourcing the talent, writers and location. -
Director Of SalesTradesy Jan 2015 - Mar 2016Remote-First Company, Us• Created a guerilla marketing campaign to onboard "Top 100" eBay Powersellers. The result was a $50MM increase in e-commerce revenue from the new marketplace accounts. • Instrumental in the development and growth of the 'Tradesy for Business' program. From January 2015 - March 2016, The 'Tradesy for Business' program grew to represent over 30% of site-wide e-commerce revenue.• Drove operational excellence at every stage of the sales funnel/cycle: Developed and implemented company-specific sales methodologies, team structure, commission plans, opportunity management, forecasting, marketplace pricing strategies, pipeline management and reporting.• Coached, developed and scaled the team to autonomously execute on the vision to achieve performance objectives. • Led cross-functional Project Athena (25 team members) establishing and developing the 'Tradesy for Business' program.• Collaborated with stakeholders in UX, Infrastructure, Business Intelligence, Mobile, and Marketing to increase e-commerce revenue, traffic and conversions. -
Senior Account Executive - Enterprise SalesAnnex Cloud 2014 - 2015Mclean, Va, UsAnnex Cloud (Social Annex) is a customizable Social Commerce and Loyalty platform that allows eCommerce sites and brands to monetize Social interactions. The Annex Cloud platform is currently in use by many top 1000 Internet Retail sites. Through the innovative use of Social Sharing, Social Merchandising, Social Engagement and Social Analytics, Annex Cloud allows online retailers to quickly implement its platform and realize immediate benefits.• Implemented the company’s social monetization platform in collaboration with e-commerce clients.• Developed new training materials which decreased the average “time-to-close” by 50%. -
Senior Account Manager - Technology & EntertainmentExperian Mar 2010 - Sep 2014Costa Mesa, Ca, Us• Expertly managed marketplace campaigns for over 300 enterprise accounts including multiple Fortune 500 companies. • Clients included: Microsoft, Newegg, Dell, Apple, Office Depot, Rakuten, Staples, Hewlett-Packard, Best Buy, Petco, GameFly, SanDisk, Neiman Marcus, Tillys, ABT Electronics, Fujitsu, Adobe, Keurig, Green Mountain Coffee, Corel, Canon, Corsair, Reebok, McAfee, Bellacor, Ace Hardware, American Apparel, David Yurman, Marc Jacobs, Kay Jewelers, BeachBody, LD Products, The History Channel, A&E, Biography, ShoeMall, Your Electronic Warehouse, Wine Country Gift Baskets, Bellacor, Zagg, Jockey, eCampus, Alibris, Orchard Brands, Men's Warehouse, Wrangler, Lenovo, Overstock, Brickhouse Security, Creative Labs, Griffin Technology, Crucial Technology, Intuit, Samy's Camera, RadioShack, SkullCandy and GoPro.• CEO Circle Award winner for excellence in marketplace strategy for Microsoft, Apple, Best Buy & more.• Consistently exceeded e-commerce goals (i.e., FY’13 reached 130% of e-commerce goals, exceeded monthly goals by as much as 470%).• Top performing revenue generator company-wide with an expertise in taking on the most difficult marketplace accounts and converting them into brand evangelists. • Team builder that trained a high-performance account management team. • Oversaw merchant marketplace feeds for millions of products live on Pricegrabber, Google Shopping, Yahoo Shopping, Amazon and affiliates. • Utilized extensive industry knowledge to grow marketplace accounts, optimize campaigns, and improve merchant profitability.• Led the cross-functional planning team for the Consumer Electronics Show. • Created robust marketplace business plans and sales strategies to drive revenue.• Consistently led cross-functional teams throughout the sales cycle to ensure seamless implementation of marketplace products sold. -
Marketing ManagerWorld Poker Tour / Centaurus Games Jun 2005 - Mar 2010Centaurus Games, a startup media company that produced a television series for CBS Sports with an integrated web site and subscription-based game. • Responsible for driving growth marketing strategy and increasing subscriptions to ClubWPT. • Launched insights-driven viral marketing campaigns which resulted in 100MM+ views and an exponential increase in revenue.• Built and scaled omni-channel performance marketing campaigns across Facebook, YouTube & Google Adwords. Leveraged real-time data to optimize campaigns and inform testing parameters.• Actively involved in establishment of the company, marketing direction, and technological implementation.• Collaborated with leadership on Go-to-Market strategy and determining product market fit.
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Commercial Real Estate AgentMarcus & Millichap Jun 2004 - Jun 2005Calabasas, Ca, Us• Closed $1.4MM in commercial real estate transactions.• Graduated top of the class from the Marcus & Millichap commercial real estate agent training program. Completed rigorous training that tested advance market understanding; specifically in the Los Angeles Mid-Wilshire/Miracle Mile area.• Researched and developed clientele from leads generated through an intense outbound calling program. • Prepared and performed sales presentations, research and analysis of market data, property inspections, underwriting, escrow and cold calling. -
Technology PreceptorUniversity Of Arizona Jan 2002 - May 2004Tucson, Arizona, Us• Provided technical support for the Chair of the Psychology Department. Prepared PowerPoint slides, flash animations and web site design.
Jonathan Millar Skills
Leadership
Team Building
E Commerce
Media Buying
Social Media
Strategic Partnerships
Online Marketing
Brand Development
Digital Strategy
Account Management
Start Ups
Mobile Marketing
Web Design
Digital Media
Business Development
Web Analytics
Digital Marketing
Advertising
Integrated Marketing
Google Adwords
Strategic Planning
Lead Generation
Seo
Metaverse Marketing
Strategy
Sales Management
Interactive Marketing
Mobile Advertising
New Media
Online Advertising
Content Strategy
Affiliate Marketing
Social Marketing
Marketing
Microsoft Excel
Growth Marketing
Performance Marketing
Google Analytics
Social Media Marketing
Multi Channel Marketing
Email Marketing
Sem
Display Advertising
Customer Acquisition
Management
Public Relations
Analytics
Marketing Strategy
Influencer Marketing
Ppc
Jonathan Millar Education Details
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University Of ArizonaRegional Development & Business
Frequently Asked Questions about Jonathan Millar
What company does Jonathan Millar work for?
Jonathan Millar works for Disruptive Duck
What is Jonathan Millar's role at the current company?
Jonathan Millar's current role is Founder and CEO.
What is Jonathan Millar's email address?
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What is Jonathan Millar's direct phone number?
Jonathan Millar's direct phone number is +131091*****
What schools did Jonathan Millar attend?
Jonathan Millar attended University Of Arizona.
What skills is Jonathan Millar known for?
Jonathan Millar has skills like Leadership, Team Building, E Commerce, Media Buying, Social Media, Strategic Partnerships, Online Marketing, Brand Development, Digital Strategy, Account Management, Start Ups, Mobile Marketing.
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