I am roadmapping the business’s long term product strategy. Key strategic initiatives include a new industry data insights product and pricing plan realignment as well as an industry-supported productivity wizard for the regulatory requirements of construction products based on NZ Building Code data relationships.

I managed a software franchising initiative, creating a new internationally scalable revenue stream (15%+ annual addition to total revenue, with higher capability). I also oversaw an overhaul of sales, marketing and customer service software strategy, supporting new revenue streams from offline events, improving business intelligence reporting as well as time savings of 150% via automation and consolidation. Other projects I initiated related to performance, privacy and security reviews.

Key initiatives managed included a successful identity rebrand of business assets and software, as well as spearheading a responsive design overhaul, UX initiatives for search and navigation, knowledge base overhaul plus SEO improvements to reduce product engagement dependency on email marketing. This resulted in 40%+ annual growth in engagement while increasing average sales to reduce cost of sale by 30%+.

I moved into this role after advocating that the business had a pressing need to address restrictive technical debt as technology evolved and an opportunity to leverage its growing and loyal user base and customer support with product-led growth. I managed an Agile software rebuild that has provided the business with a platform for long term growth, industry credibility and resulted in increases in both efficiency and sales leads. This includes 30% annual growth in engagement and 20%+ annual… Show more I moved into this role after advocating that the business had a pressing need to address restrictive technical debt as technology evolved and an opportunity to leverage its growing and loyal user base and customer support with product-led growth. I managed an Agile software rebuild that has provided the business with a platform for long term growth, industry credibility and resulted in increases in both efficiency and sales leads. This includes 30% annual growth in engagement and 20%+ annual sales growth, while reducing technical operating costs by 20%. Show less

After four years in operation the startup business had a healthy market position as an online database of architectural product literature but had seen little evolution in its content and marketing strategy. I was hired to launch an online magazine and blog network that supported the software core product as an educational resource for our userbase and a marketing resource for clients.By 2011 I was managing a team comprised of an editor and designer, while the online magazine had become… Show more After four years in operation the startup business had a healthy market position as an online database of architectural product literature but had seen little evolution in its content and marketing strategy. I was hired to launch an online magazine and blog network that supported the software core product as an educational resource for our userbase and a marketing resource for clients.By 2011 I was managing a team comprised of an editor and designer, while the online magazine had become a trojan horse for sales growth and industry exposure. Audience growth averaged 40-70% per year and was leveraged to launch new advertising, production and market research services ultimately contributing to 20%+ of all revenue. Show less

After an overseas experience I returned to IPENZ where I managed three projects over eight months. The first was improving the user experience for institution members tracking their continued professional development (CPD) online. This involved wireframe change to the CMS for developers to action as well as successful electronic tutorials to elucidate users. My second project was researching, analysing and graphically reporting statistical data for the CEO and governing board relating to census… Show more After an overseas experience I returned to IPENZ where I managed three projects over eight months. The first was improving the user experience for institution members tracking their continued professional development (CPD) online. This involved wireframe change to the CMS for developers to action as well as successful electronic tutorials to elucidate users. My second project was researching, analysing and graphically reporting statistical data for the CEO and governing board relating to census information on the engineering profession and membership attitudes toward institution. The third project was writing career profiles on successful individuals in the technology sector for the Growth and Innovation Framework promoting technology as a career choice for secondary school audience. Show less

With an interest in education, I accepted an offer to teach weekly tutorials for 60+ university students in a then new 200 level Media Studies paper "Critical Approaches to Advertising". I helped students develop analytical techniques to make sense of ways in which advertising affects society, covering the history of advertising as well as recent analysis, theories and critiques. I graded students on academic essays and presentations.

In this role for New Zealand engineering professional body I assisted the Marketing Coordinator with promotion and marketing of institution membership and engineering registers; designed, wrote and edited copy for various in-house media (including web, email, magazine, newsletter, brochure, letter and PowerPoint) and assisted with event management (university visits, conventions and national engineering awards).

During university I volunteered for the campus's weekly student magazine. This included writing a weekly column on nostalgic popular culture, reviewing music, writing feature articles and assisting with publication subediting.