[ACQUIRED 2023]Built a mission driven multimillion dollar SEC qualified fintech company from the ground up — raising over $12MM in venture equity + debt.Designed and implemented financial products that unlock RWA liquidity and bridge CeFi to DeFi giving users a familiar Web2 experience with the power of Web3—leveraging Solana, Ethereum, and Amazon’s QLDB ecosystems.Implemented product strategies and roadmaps to iteratively enable holistic experiences that maximize value creation, minimize development cycles, and optimize for in-market learning.

Drove meaningful innovation for Fortune 500 organization with multidisciplinary teams through every aspect of projects—including business development, contracts, problem definition, research and analytics, ideation, vision articulation, KPI creation, roadmaps, and iterative implementation.Designed and facilitated design thinking ideation sessions to uncover organization strengths, weakness, opportunities as well as align stakeholdersManaged P&L for a national team of UX strategists including recruiting, on-boarding, craft development, career progression, promotions, retention, and transitions.

Directing teams from the WearGood.org Hackathon through a six-week business accelerator for wearable technology.

Leading research and analytics driven full-stack UX for a multi-million dollar venture backed startup that leverages an IoT medical device, mobile tech, and data to reach unserved markets, increase patient outcomes, and provide users +25% cost savings. Cutting development time and resource needs in half by restructuring build processes from waterfall to rapid prototyping and testing in small cross-functional teams. Increasing user retention and engagement by stitching together cohesive experiences across digital and physical touchpoints--up 20-30% over 3 months.

Built a Design Research department from the ground-up while helping transform a global, multi-billion dollar education publisher into a digital media and software development company.Leveraged research insights and analytics to drive meaningful innovation through all phases of product and service development, marketing, sales, and customer experience.Defined and translated business requirements into testable user stories for agile product development. Led quantitative and qualitative user research that pushes beyond features and demographics to uncover latent user needs. Relentlessly advocated for end-users and coherent product visions by conducting heuristic evaluations and creating cross-platform UX solutions such as personas, customer journey maps, contextual profiles, low fidelity prototypes, visual design, wireframes, etc. Advanced MHE’s technology mindset through presentations to leadership and staff, and writing blog posts on topics such as experience cycles, user personas, Internet of Things (IoT), gamification, and Business Model and Value Proposition Canvases.

Served multiple roles simultaneously, including Assistant Director of the Student Wellness Center; Co-Founder of the [epically failed] health & wellness mobile app; Co-Founder & Program Director of the Innovation, Creativity, and Entrepreneurship (ICE) Scholars; and Student Life Lead Policy Coordinator. Co-Founded, designed, and developed SH/FT, a health & wellness app that sought to merge concepts from the Internet of Things (IoT), game mechanics, and quantitative life--American College Health Foundation Award. Co-Founded the Innovation, Creativity, and Entrepreneurship (ICE) Scholars, a joint venture between Student Wellness Center and the Technology Commercialization Office designed to be a multidisciplinary, supportive living-learning community that encourages students to take risks, explore new ventures, and build resiliency as leaders. Directed all aspects of Student Wellness Center marketing, branding, and customer service design, including agency-wide brand alignment, social media, video and marketing materials production, website IA and analytic, and a complete physical office space redesign.Key thought leader and architect for taking one of Ohio’s largest state agencies 100% Tobacco Free. Duties included orchestrating all aspects research, policy creation, leadership buy-in, PR, branding and implementation that included a mobile application, web development, and video production.

Represented more than 12,000 graduate students at the local, state, and national level while serving as the CEO of a not-for-profit programing and advocacy group.

Consulted private, public, and non-profit organizations on multimillion-dollar real estate development projects nationally and internationally within a leading multidisciplinary engineering and planning firm.

Managed an elite team in Beijing China for one of LandDesign’s largest international design projects, The Tianjin Oceanfront Leisure District, which consisted of over twenty square miles of regional planning and urban fabric.