Supervise a multi-level Sales Enablement team responsible for prospecting, customer service and sales technology including HubSpot CRM and Marketing; ZoomInfo; and multiple construction industry focused databasesLead marketing and business development strategy and execution for 2 business segments.

Responsible for business development for FlowGuard Gold Plumbing Systems, global joining systems including solvent cements and CPVC solutions for non-pipe applications including construction and fenestration profiles.Global commercial lead for new business development in non-pipe applications, coordinating with an international team of regional and technical leaders. North American sustainability team lead, with a focus on leveraging LCA results for EPDs, NGBS certification and competitive differentiation.

Responsible for strategy and execution of sales and marketing initiatives, including direct management of a team of 5 sales people. Led organizational culture change focused on increasing accountability for market share growth in defined markets.Negotiated new sales and licensing agreements with 2 manufacturing partners resulting in 400% growth within those accounts.

Manage market research focused on the building & construction industry for three global market segments from conceptualization through execution, utilizing 3rd party vendors, internal resources and self-directed research. Serve as liaison between business management and research resources translating both business information needs into research methodologies and research results into actionable insights and strategic recommendations. Track and analyze global economic and construction market trends, providing both internally and externally facing forecasts and reports with a focus on identifying and assessing target markets through value and opportunity analysis.Served as business process owner of a comprehensive SAP CRM customization, from conceptualization through roll-out, with a focus on tracking specific business development activities with custom data structures and reporting algorithms.

Project lead for an external newsletter targeting plumbers, engineers, code officials and distribution channel partners. Developed an engineering focused continuing education program, consisting of multiple courses accredited by the American Society of Plumbing Engineers and approved by the states of Maryland, New Jersey and New York. Led the development team and marketing efforts for Building Information Modeling objects for FlowGuard Gold, Corzan and BlazeMaster pipe and fittings. Provided strategic pricing data analysis and project support.Participated in an in-depth ethnographic market research and product development initiative.Conducted competitive analyses with a focus on marketing strategies.Research and analysis leading to the development of new marketing materialsMarket opportunity estimation and forecasting.Served as lead on a social media pilot program team, developing a social media marketing plan. Conducted social media conversation auditsCoordinated preparation for a variety of business activitiesDesigned, implemented and analyzed survey data using univariate and affinity analysis

Developed and implemented electronic survey instruments via Survey MonkeyConducted basic univariate data analysis of the survey resultsDeveloped new branding strategies and recommended actions based on the survey input

Developed and implemented evaluative criteria for student performanceRepresented professors in addressing student concernsDeveloped and maintained the school’s first social media learning environmentManaged and maintained online course materials via Blackboard CE softwareLed small group teaching sessions and conducted several guest lectures

Developed campaign communication strategies utilizing the Voter Activation Network database softwareContributed to top-level school levy campaign strategy sessionsPerformed in-depth data analysis to pinpoint key voter blocs for targeted campaign materialsProofed, screened and edited several key campaign materials including newsletters and direct mail

Performed in-depth data analysis of property and socio-economic data using GIS and NEOCANDO databasesDeveloped legislative enactment oversight strategies and proceduresResearched and compiled multiple comprehensive reports on sustainability, license fee structures and budget revenue sources

This work was done in connection with a course at Cleveland State UniversityDeveloped and produced a radio advertisementWrote and directed a television advertisementConceived and designed a print advertisementDeveloped new branding standardsRecognized for the best radio advertisementRecognized for the best overall advertising campaign

Performed general office duties including: mailing, copying and maintaining office recordsDeveloped new copying procedures that increased copying efficiency by 150%