Lead and manage the in-house enterprise SEO and SEM teams

Search Engine Marketing• Own and lead the strategy, execution and optimization of the entire enterprise SEM program ($100MM+ annual spend) for all State Farm products (Auto, Home, Renters, Condo, Life, Mortgage, Vehicle Loans, Bank, Small Business, Mobile Apps)• Oversee testing and implementation of advanced search engine tactics such as Customer Match, Similar Audiences, RLSA, bid management, custom ad extensions, and alpha/beta SEM opportunities• Spearhead mobile-app acquisition efforts, including Apple search ads and Google Universal App Campaigns; Results include +52% downloads than goal at 34% less Cost Per Download• Provide subject matter expertise for data integration between ad-serving tools, paid search, data management platforms (DMPs), Adobe Analytics, and for multi-touch attribution efforts• Be the internal champion for A/B ad testing efforts including developing strategy, methodology, testing parameters, frequency, tool evaluation, and analysis• Advocate for improved analytics capabilities and integration across teams, including connecting internal data to advertising spend and consulting on multi-touch attribution and other cross channel activities• Own vendor relationships with media agency partners and vendors to ensure business value is deliveredProduct Adoption• Develop and execute Omni-channel optimization strategies, go-to-market plans, and tactics to drive customer engagement and usage of State Farm technology and tools in partnership with analytics, product teams, UX, content, development, marketing, and SEO teams• Work cross-functionally across multiple business areas, Mobile, Web, and Analytics teams to ensure measurement, tracking and goals are aligned and implemented• Drive testing of innovative customer tactics from ideation, strategy, risk review, and implementation• Work in agile framework to drive pace, innovation, and results

Develop and execute all digital marketing strategy and mobile app engagement tactics.

- Lead and train junior search account managers and analysts in advanced optimization tactics, tools, and platforms - Drive digital strategy, optimization, and execute SEM and Paid Social tactics to deliver measurable results- Subject matter expert within the organization regarding paid search and paid social tactics, capabilities, and implementation- Assist in director-level tasks and creation of SEM and Paid social product and training guides

• Client-facing, account management role responsible for full P&L of PPC initiatives of clients' paid search and paid social spend• Drove the end-to-end strategy, implementation, and optimization for multiple clients in Paid Search, Paid Social, GDN Remarketing, and YouTube in a client-facing role; Results include a 700%+ ROAS for a restaurant client over 8 month period• Personally managed over $5M in SEM and Paid Social spend in 2016 with budgets over $200K monthly and over 3,000 active campaigns• Implement advanced PPC strategies, including advanced bidding, remarketing, RLSA, Google betas, automated rules, and scripts• Delivered and communicated comprehensive reporting and analysis of digital efforts using both automated tools and Excel• Spearheaded setup and implementation of Paid Social advertising within the agency and helped grow annual spend from < $100K in 2014 to over $3.5M in 2016• Continually learn and stay abreast of dynamic search industry news, best practices, and strategies

• Managed PPC campaigns - I was part of team that managed over $3M of annual spend for multipleclients, along with performing account optimization, keyword research, ad copy writing, A/B testing,budget management, tracking, reporting and analysis• Recommended and implemented strategies which improved CTR and increased ROI and ROAS for our clients; Results include a 55% conversion rate in first 30 days of new AdWords account launch for a major franchise• Created streamlined processes for the paid media department to improve consistency, efficiency, and work with other departments• Managed paid social campaigns in LinkedIn through extensive audience testing and strategies; results include a 164% increase in followers and high overall platform CTR• Think strategically and contributed ideas which move our clients’ PPC campaigns forward including the areas of mobile search, social media and globalization

Vertical Nerve is a leading digital optimization agency in Dallas, TX and a Google Analytics Certified Partner, Google Analytics Premium Authorized Reseller, Google AdWords Certified Partner, Optimizely Certified Partner and a Microsoft Advertising Preferred Agency. • Develop mastery and understanding of PPC and SEO best practices through hands-on management in multiple client accounts• Create and deliver client-facing reports with concrete analysis and recommendations• Create, test and optimize PPC accounts to improve quality score, ad performance, and increase ROI• Use traditional and creative strategies for link building• Use various SEM and SEO tools to analyze and improve client websites and accounts, such as Google Analytics, Google Webmaster Tools, Moz, Xenu, etc.• Organize and analyze large amounts of raw data in Excel using advance functions, such as index match, vlookup, pivot tables, etcDigital Analytics Intern - March 2014• Develop in-depth understanding of Google Analytics through experience in Fortune 500 client accounts• Provide recommendations and insights to clients for maximizing value from Web Analytics• Assist in producing weekly and monthly metric reports using GA, Excel, and other 3rd• Assist in Google Tag Manager implementation• Assist in Google Analytics audits to ensure correct implementation and ensure accurate data quality

• Responsible for driving event registrations through email marketing and online promotions• Planned and executed advertising and promotional methods through Groupon, LivingSocial,Active.com, and local media by setting up ideal promotional dates• Developed marketing strategies based on marketing research and analysis on target customers• Implemented email marketing campaigns using Constant Contact and MailChimp• Managed social media by monitoring interaction, assisted in event coordination

Developed marketing campaign from scratch to reposition perception of company to potential donators, Improved SEO of YouTube channel by organizing content and adding links, Managed social media, Analyzed social media traffic, Research and find potential partners to expand email lists, Created public relations documents.