Marketing Specialist
Current• Strategize and execute the complete lifecycle of 17+ regional and international trade shows with an average lead generation of 15% as well as sales of $20,000• Optimize SEO website content such as revising product descriptions, maximizing schema markup, and building quality backlinks resulting in a 21% boost in organic search rankings • Collaborate with website development team to remake website UI and UX during a company merger, driving a 15% increase in sales and significantly improving user satisfaction• Collaborate with sales to collect product testimonials from customers, leveraging content to achieve a 65% higher reach on Instagram compared to standard product posts• Analyze KPI metrics weekly to ensure marketing initiatives consistently achieve and exceed targeted objectives• Maintain a library of over 5,000 digital assets including product photos, written copy, and graphic designs, facilitating efficient content creation for various marketing channels