Make world-class drinks from your kitchen easily with artisanal, hand-crafted mixers

Provide project-based consultancy services on public policy, governance and corporate brand-building. Clients include: - early stage start-ups- boutique consulting firms- luxury lifestyle brands and- non-profit organisations

Led cross-national team of diverse backgrounds and profiles to cultivate a conducive and stable external environment for business operations globally, through advocacy and strategic stakeholder engagement and management

Formulated commercial strategy and marketing plans to adapt to challenging COVID circumstances – led pivot of business to new channels, identified and removed key consumer pain points

Multi-faceted advocacy strategies (regulatory affairs, government relations and international trade) to create stable and positive business environment in complex Indonesian market

Set up new function aimed at preparing organisation for bringing potential new innovations to market through communications and route-to-market strategies

Drove commercialisation across Asia Pacific of next-generation smoke-free products with potential to significantly reduce harm to legal-age smokers

Guided and coordinated among 16 Asia Pacific markets to build effective, coherent portfolio strategies to meet each market’s respective business needs and challenges

Developed, coordinated and implemented commercial strategy across 16 Asia Markets, with particular focus on sales strategy and trade marketing

- Responsible for safeguarding the regulatory environment of Philip Morris Singapore through, inter alia, constructive engagement with wide range of stakeholders in government, the business community and academia- Developed and implemented complex Corporate Affairs policies to create stable and positive business environment in the highly regulated and extremely restrictive Singapore tobacco industry- Awarded Philip Morris International Recognition for Excellence Award in first year with company

• Appointed to Singapore Administrative Service• Led a team to drive and coordinate inter-agency strategies to deal with interdisciplinary challenges to Singapore • Facilitated key public service decision-makers’ strategic planning and long-term policy formulation processes• Provided consultancy services and conduct training to build futures capabilities in the civil service• Organised Our Singapore Conversation, nationwide dialogue involving close to 50,000 Singaporeans

• Analysed key political and economic trends in Indonesia and formulated strategies for bilateral engagement• Coordinated responses to crises such as terrorist attacks and natural disasters