Jonathan Nør Lassen Email & Phone Number

Nibe, Dk

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁Department of Anaesthesia and Intensive Care at Aalborg University Hospital

Focus on strengthening VisitHimmerland's digital presence.Planning and production of content for SoMe.Search engine optimisation - increasing the organic visibility of VisitHimmerland's many cultural and natural offers for tourists.Website and product optimisation - quality assurance of site content, including broken links and accessibility.Research and setting up Google Ads campaigns for 2024.

I was responsible for planning, implementing, following up and improving SEO and link building strategies for a wide range of clients, ranging from small and medium-sized B2B and B2C companies. My tasks included not only strategy development but also the execution of SEO tactics, such as:- Comprehensive keyword analyses- Coordinating and proofreading website content - with the help of two copywriters- Optimising meta tags and other on-page SEO matters- Implementing internal and external link building strategies- Monitoring keyword rankings and monthly reporting to clients- Creating new landing pages as well as developing websites and maintaining them through various CMS platforms such as WordPress and Umbraco- Publishing link building articles for own clients and external partners on Nordiske Medier's portfolio of niche media. The tasks were wide-ranging, but at the core of my work was a combination of technical know-how, creativity and analytical thinking to achieve targeted and effective results for my clients.

In my role as a Editor & Content Manager, I was responsible for developing and coordinating content for affiliate websites, primarily focused on sports events and news. During content development, I prioritized SEO, which involved internal links, keywords, headlines, alt tags, meta tags and URLs. An additional task included generating backlinks through ongoing dialog with potential partners.

Wien, Østrig

I spent three months at E2 Communications in Vienna, Austria working on various content management and SEO tasks. Among other things, I was part of a complete relaunch of an affiliate website, where I assisted in ensuring a full migration of content and on-page SEO and content building.E2 Communications is an international digital agency with a focus on sports. The company’s service portfolio comprises an international marketing portfolio, the technical infrastructure for the distribution of digital adverts as well as a portfolio of innovative social gaming products, which allows for addressing a target group with a strong interest in sports.

Copenhagen Metropolitan Area

As a trainee at Reprise Digital Denmark, I helped with the management and development of various SEO and SEM projects. My primary duties included keyword analysis, data analysis and assistance on content gap. I was also compiling SEM ad texts, setting up campaigns, monitoring, optimizing, reporting and evaluating the campaign impact in Google Ads. Reprise Digital are specialists in digital marketing and part of the global network, IPG Mediabrands. They advise and service a number of the world's leading retail and product brands via their international network. Reprise Digital work with several of the largest Nordic and Danish brands in the region.

Aalborg, North Jutland, Denmark

At Dansk Markedsføring Studerende, I was participating in the planning, coordination and execution of marketing-related events for students in Aalborg. Furthermore, an important part of the position was to produce and plan content for social media and create and distribute newsletters through MailChimp.I was the project manager and host for the 2020-version of the annual Case Competition, which was held together with Det Nordjyske Mediehus. Together with two other team members, I gathered a number of students with an interest in marketing and communication to compete to find the best solution to an actual business case presented by Det Nordjyske Mediehus.

Aalborg, Region Nordjylland, Danmark

I was responsible for activities on Facebook and Instagram for the Sneakershop.dk webshop.

Nørresundby, North Jutland, Denmark

At DESMI, I was assisting the busy marketing department in areas such as:- Maintaining and updating websites- Creation and distribution of content- Updating and maintenance of intranet solution- Direct Mail - Powerpoint presentations and other visual sales tools- Social media- Monthly reports on several marketing KPI's

Master Of Arts (Ma), International Business Communication

𝗠𝗮𝘀𝘁𝗲𝗿’𝘀 𝗧𝗵𝗲𝘀𝗶𝘀: Winning Customers Through Dynamic Hybrid Experiences (Omnichannel marketing in the Danish book retailer market) 𝗖𝗼𝘂𝗿𝘀𝗲𝘀.

Bachelor Of Arts (Ba), International Business Communication

𝗕𝗮𝗰𝗵𝗲𝗹𝗼𝗿'𝘀 𝗧𝗵𝗲𝘀𝗶𝘀: Artificial Intelligence and Machine Learning in Search Engine Optimization 𝗖𝗼𝘂𝗿𝘀𝗲𝘀 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗱: - PBL, Theory of Science.

Exchange Student, International Business & Marketing, Gpa 3.67

Exchange semester in Kuala Lumpur, Malaysia 𝗖𝗼𝘂𝗿𝘀𝗲𝘀 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗱: - Business Ethics & Values - Management - International Business.

Hhx, Global Economy & Marketing

The Higher Commercial Examination from Aalborg Business College 𝗖𝗼𝘂𝗿𝘀𝗲𝘀 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗱: - Marketing - Level A - International Economics - Level.