A commercial strategy and revenue professional with 15 years of experience in sales, commercial operations, and leadership at a prominent B2B media and information company. My expertise covers sales, management, and revenue operations, including CRM development, lead generation, and data analysis under the Chief Revenue Officer's guidance. I excel at building cross-functional relationships, driving operational improvements across the organisation.Core Competencies:Commercial strategy Revenue OperationsData Analysis - Excel and Google SheetsCRM Systems - SalesforceCross-functional CollaborationPerformance MetricsStakeholder ManagementProject ManagementLeadershipCommunicationProblem solvingProfessional Development- Solve complex and ambiguous problems using hypothesis based and data driven approaches to problem solving- Collaborate with the Managing Director and Chief Revenue Officer, to execute both short-term tactical projects and long-range strategic initiatives.- Manage multifunctional projects encompassing commercial, sales, marketing, development, ad operations, finance, and data protection departments.- Implemented new reporting capabilities in partnership with the Salesforce operations team, delivering real-time insights into sales performance.- Tested lead generation activity, resulting in the adoption of LinkedIn Sales Navigator, Salesforce Web To Lead Forms, and refined email marketing strategies.- Head up the Digital Advertising Operations team, closely collaborating with commercial teams and developers to improve our digital ad offering.- As the commercial representative for the business media division, play a pivotal role in the global Salesforce operations working group, collaborating closely with the Salesforce Operations team to drive operational improvements.

- Led the creation and execution of a lucrative commercial product generating £2 million in new revenue.- Developed a pandemic-responsive forecasting solution, accurately predicting market recoveries across 8 markets and 3 customer segments within a 10% margin of error.- Developed an uncapped commission scheme, which was rolled out across the division.

Key responsibilities- Maximise commercial revenue across market leading recruitment platforms- People management and 7 figure revenue budget- Individual responsibility for key account management and new business development- Manage and improve sales process, team structure and personnel development- Write budget and sales strategy; follow through and deliveryKey achievements- Exceeded team and individual quota- Recruited, managed, coached and developed sales executives

Key responsibilities- Maximise commercial revenue across market leading motorsport titles- People management and 6 figure revenue budget- Individual responsibility for key account management and new business development- Manage and improve sales process, team structure and personnel development- Write budget and sales strategy; follow through and deliveryKey achievements- Exceeded team and individual quota- Recruited, managed, coached and developed c.20 sales executives over a 4 year period.

Key responsibilities- Sales responsibility across three markets- Agency and client direct sales- Print, digital, special projects- 80/20 Account management/New businessKey achievements- Doubled award sponsorship revenues between 2010 and 2012- Increased advertising yield by 22%- Managed additional recruitment revenues