Jonathan Ochart Email & Phone Number

Beverly Hills, Ca, Us

Beverly Hills, California, Us

Lead creative and operational functions of an award-winning marketing and public relations agency I founded in 2018, including planning and launching multiple results-driven campaigns at a time, managing client accounts, developing business and sourcing and managing marketing professionals. Develop complex communications strategies to support successful product launches, B2B partnerships, fundraisers and events with data-driven insights, creative development briefs, effective management of internal and external teams, and a positive, can-do attitude. Plan and execute local, national and global PR campaigns securing millions of earned media impressions for clients across broadcast, digital and print platforms. Write informative, attention-grabbing press releases; build media kits; pitch relevant story ideas to media; maintain strong relationships with reporters, editors and producers; invite and host media at events; provide media training to spokespersons; and prepare strategies and talking points ahead of crises and emergencies.Spearhead website development projects, including website design, maintenance, content development, keyword research and SEO analyses to enhance customer journeys, generate leads and increase sales.Plan and execute content marketing strategies to assert relevance and thought leadership for brands. Manage content marketing plans and calendars; write and edit blog posts, white papers, website copy, landing pages, sales collateral, print materials, and video scripts; integrate competitive keywords into content to boost SEO efforts; and evaluate content performance in Google Analytics.Devise social media strategies to cultivate authentic relationships between brands and target audiences. Manage social media calendars to ensure content reflects each client’s marketing objectives and goals. Oversee content development for TikTok, Instagram, Facebook, LinkedIn and X to share key messages while increasing reach, followers and engagement.

Cincinnati, Ohio, Us

Support, plan and lead award-winning public relations and marketing strategies for brands represented by W.Bradford.Secure impactful earned media coverage for clients in trade and mainstream media outlets, including NBC, CBS, ABC, NPR, TIME Magazine, Livingetc, Business Insider, Thrillist and Nasdaq.Write award-winning content for client websites, blogs, social media channels, brochures, video scripts, emails and other critical marketing channels, asserting their leadership in their respective industries while deepening relationships with target audiences.

Miami, Florida, Us

Created and managed social media and content marketing campaigns for industry-relevant topics such as cryptocurrency, National Cyber Security Awareness Month and the Tax Cuts and Jobs Act, to build brand awareness, demonstrate thought leadership, generate leads and enhance customer journeys. Developed strategy, content calendar and written/visual content for the firm’s social media channels: LinkedIn, Twitter and Facebook.Refined social media performance by testing and analyzing new approaches to copy, photos, hashtags, influencer tagging and distribution times.Compiled social media reports after examining Facebook Insights, Twitter Analytics and LinkedIn Insights to communicate business impact and provide suggestions to improve performance.Trained staff and executives on social media and blogging best practices to effectively communicate their expertise related to their speaking engagements, professional events and community projects.Brainstormed and wrote SEO-friendly thought leadership pieces, including blog posts and articles for trade publications on newsworthy topics, providing new lead sources for the firm’s service lines.Wrote copy for client email newsletters and enhanced professional biographies to more robustly communicate each individual’s relevant expertise to prospective clients.Built strong relationships with professional organizations, nonprofits and journalists to maximize content and social media engagement during campaigns and events.Assisted in managing the firm’s public relations strategy, including writing press releases, developing media opportunities and strengthening the firm’s relationships with target media and social media influencers.

Washington, Dc, Us

Implemented the NPR sponsorship division’s external outreach initiatives across channels to generate leads on NationalPublicMedia.com. Tasks included executing marketing and digital ad campaigns, devising SEO strategies, and writing blog posts and email campaign copy. Analyzed Google Analytics metrics to communicate web performance after A/B tests, including page referrals and session length, to provide recommendations for future campaigns.Refreshed audience profiles, copy, photos, sponsor case studies and survey results on NPR program and event sponsorship webpages to prove NPR’s ability to reach and engage target consumers, in addition to spurring clicks, increasing session length and improving SEO rankings. Wrote social media copy for NPR sponsors to share from their prospective channels during events to highlight brand alignment as part of sponsorship packages. Produced digital and printed collateral for sponsored NPR events with Adobe Creative Suite, including icons, logos, posters, leaflets, banners, and buttons.Organized high-profile media events, including the first-ever Podcast Upfront, which showcased the most prominent podcasters across the industry. We successfully promoted public radio's advertising capabilities in a revolutionary manner, earning media coverage from the Wall Street Journal, Fortune, Ad Age and more. The event also resulted in new clients and increased billings.Managed event activation for NPR sponsors, such as Maker’s Mark’s campaign with NPR’s Ask Me Another. In addition to building strong relationships between agencies and NPR, I designed print collateral (posters, table tents, banners, etc.) and ensured materials reflected sponsor brands in a genuine and effective manner.

Washington, Dc, Us

Researched clients’ business methods and analyzed why NPR/PBS listeners, viewers and web users are the best audiences to target for their campaigns.Created marketing and promotional materials using data gathered on NPR/PBS audiences through GfK MRI, comScore and Nielsen databases.Supported social media objectives, from contributing to the NPR Intern Instagram profile to judging YouTube video contest submissions.Tracked media coverage of NPR podcast Invisibilia, and campaigns such as the Lagunitas Tiny Desk Concert Contest.

New York, Ny, Us

Managed social media calendars for Accor Global and Sofitel's eight locations across North America to ensure all posts mirrored each brand’s affinity for luxury, clear communication and unrivaled customer service. Wrote 3-4 succinct yet engaging social media posts daily for Accor Global and Sofitel’s Facebook and Twitter profiles, while keeping the target audience in mind to ensure each post's success among current and potential customers.Utilized social media sharing platforms (HootSuite and Falcon Social) to schedule posts on clients’ Facebook and Twitter profiles, while selecting appropriate media to accompany posts.Reviewed and edited junior writers' copy for Sofitel's Facebook and Twitter posts to maximize conciseness and clarity, in addition to reflecting the luxury brand and target customer.Analyzed social media performance monthly to determine success and room for improvement on Facebook and Twitter posts. Devised solutions for improving social media impressions and engagement based on these monthly research reports.

Austin, Texas, Us

Established strong customer relationships and set shopping appointments to satisfy customers’ needs, such as dressing them for new jobs, events, etc.Found novel ways to communicate with customers in addition to email, such as text messaging photos and posting new arrivals on Instagram.Gained solid product knowledge of fine jewelry and luxury designer brands (i.e. Givenchy, Celine, Isabel Marant, Proenza Schouler).

Austin, Texas, Us

Managed the local e-commerce site's Facebook and Instagram profiles by uploading photos, statuses, etc. to attract new subscribers (Facebook page has 1500+ followers).Built a large following of passionate customers that now positively review their shipments on YouTube.Styled outfits to be delivered to subscribers, based on answers to personality questions online.

Seattle, Washington, Us

Sold designer shoes and clothing to customers utilizing product knowledge, wit and personality while delivering an exceptional experience. Interacting with clientele, selling high-end designer products throughout the store, planning weekend events to bring customers in to shop and more were daily tasks.Developed a personal customer list and built relationships through follow-ups, thank you notes, phone calls for upcoming events and constantly demonstrating stellar customer service to meet department sales goals.Assisted in designing the floor plan and layout each week.Drafted and distributed copy detailing focus events' significance along with selling tips, product knowledge and more for salespeople to make department events profitable.

Planned trips for the student organization to work at Mercedes-Benz Fashion Week in New York September 2013 and February 2014.By maintaining and fostering new relationships with fashion show production managers and assistants, I secured work opportunities for organization members at Lela Rose, Trina Turk, Tess Giberson, Timo Weiland and other New York-based designers.Made hotel arrangements and assembled itineraries to streamline the trip.Organized the annual senior fashion show at the University of Texas at Austin, which now boasts national media attention (including Longhorn Network and ESPN).Led VIP events (such as the Cotton Inc. media room), which attracted Lexus of Austin and Austin Fashion Week to become official organization sponsors for the 2014 show, “Spectrum”.

Assisted the PR Director with various tasks including printing and distributing flyers, publicizing organization events, speaking on behalf of the University Fashion Group to media outlets, sending press releases and media kits to local businesses, and devising grassroots activities to garner new members.Attended New York Fashion Week to conduct front-of-house work for Project Runway, and backstage work dressing models and prepping looks for designers including Lela Rose and Timo Weiland.Dressed models backstage for several local Austin designers and publications' style weeks.

Edited reporters' weekly blog posts and monthly fashion-related features for clarity, accuracy, taste and style to reflect SPARK magazine's aesthetic.As a former writer for SPARK, I examined various designers' fashion shows to discover and write about trends, study and write about the influence of fashion icons and designers on society, contribute posts to the magazine's blog.

Collected news pieces and government resources to compose detailed reports analyzing political situations in the United States and abroad.Edited junior interns' written reports to reflect the federal government's style, in addition to ensuring they followed proper research methods.

Wrote news articles and features, took photos and designed page layouts for the Herald Post, awarded best Tabloid Format newspaper in the Department of Defense.Edited pieces for clarity, content, style and accuracy to share news related to United States Army Garrison Baden-Württemberg with the public.

Bachelor’S Degree, Public Relations

Bachelor’S Degree, Journalism

Education record