Managing Partner
CurrentIvy Tree Advisors is an independent management consultancy network of 30+ professionals providing strategy, commercial development, and product launch management for companies in technology, health, and life sciences.• Strategy: Crafted the market entry strategy for future digital and data offerings for a venture-backed medical device / diagnostics company.• Leadership: Organized and led the Project Management Office on a daily basis for Patient Support Program and Multi-Channel Marketing for launch of major MS drug at a top global pharma, managing 20 workstreams, internal cross-functional team of 20 spanning 5 teams, and 5 vendors in marketing and technology.• Global Launch & Franchise Planning: Led “Day 1” Launch Prep and Simulations for 2 US Products in Cardiovascular & Metabolic; Organized EU KOL advocacy and strategic prioritization of expansion countries; Initiated patient lab monitoring for Patient Support Program team of 12 nurses and Quest Diagnostics• Marketing Excellence: Reconciled product launch planning frameworks from Global, North America, and Market Access into one framework for Top 3 Pharma• Revenue Forecasting: Served as interim Director of Global Forecasting Oncology for a top global pharma alliance, to enable financial modeling and strategic planning scenario analysis by region, indication, and event for $1B+ cancer drug.