Leading and implementing the firm's data strategy, infrastructure, governance, reporting, advanced/predictive analytics, and GenAI capabilities. I also lead software development initiatives in partnership with external developers and manage IT.

• Led projects end-to-end by serving as point of contact for clients from proposal & study design through fieldwork, data collection & analysis to reporting, as well as directing project teams and vendors.• Senior consultant influencing clients’ strategies and tactics through data analysis - partner to heads of business departments and senior executives• Head of innovation for quant research department - oversaw R&D of new analytics tools focused on optimization, predictive analytics, and natural language processing and implemented with clients • Mentored junior staff in general programming and data science techniques

* Led analytics team and owned primary growth KPIs - reported out to company through daily metrics meeting* Developed analytics roadmap and collaborated across the organization to better measure and optimize product as well as broader business operations, including marketing, sales, and customer success * Oversaw agile development (ongoing architecture, deployment, and improvement) of data analytics stack, closely partnering with partners (product engineering, data engineering, and DevOps) to ensure success* Led development of ETL (SQL, dbt) and analytics scripts (Python), scanning millions of events and hundreds of thousands of users, to solve the full breadth of marketing, sales, customer, and product use cases* Built stakeholder relationships, evangelized, and trained colleagues to become more data-driven, interpret results of tests, and make decisions using data and sound methodologies * Built out self-service business intelligence and reporting structures to facilitate the company's ability to understand product metrics and customers better, create segments, track customer journeys, increase customer registration and transaction conversion, and reduce churn * Spearheaded customer LTV modeling, on the premise that the best customers are a company’s most valuable asset, in an effort to tailor acquisition, development, and retention efforts to those customers * Executed campaigns and A/B tests to determine effectiveness of both marketing touchpoints and product changes* Speaker at international conferences, industry events, and guest lecturer at UT Austin

For the summer of 2016, I worked with data.world and the US Census Bureau to make census data more accessible and easier to combine with other data sets on the web, streamlining all people's ability to glean insights from a fundamental source of information in the US. The census has so much untapped potential, and I hope my work empowers others to unlock innovative solutions to our country's problems for years to come.2016 Southern Startup Grant Fellowship (DataStart) Recipient - supported by the NSF, CCC, South Big Data Hub, UNC Chapel Hill, and GA Tech

• Responsible for driving core business in providing actionable, data-based consumer insight, strategies, and activations to Viacom’s priority advertisers (e.g. GM/Chevrolet) and proprietary brands (MTV, BET, Nickelodeon, Comedy Central) • Managed staff researchers and strategists as well as data science contractors to gather consumer insights, using traditional market research and advanced data science, to ensure our strategies and creative articulation tapped into passion points that built emotional and rational connections between brands and consumers

• Consulting: I supported client projects in the CPG, Beer/Wine/Spirits, Telecom, and Oil & Gas industries. Our project teams were tasked with providing strategic consultation, identifying team performance issues, coaching teams, and facilitating learning programs• Product: Led cross-functional workstreams leveraging dev, design, copywriting, and video production to design and develop multimedia, enterprise-level diagnostics software and eLearning courses• Operations: Member of business process team, optimizing core operations and launching processes to companyGap International is a global management consulting firm specializing in strategy, executive training, and diagnostic services that provide a systematic, disciplined approach to sustainable growth.

Assisted David M. Knott Professor of Management Nicolaj Siggelkow in Evolution of Fit company research

3 summer internship positions (2005, 2006, and 2007) with Swift in IT, HR, and Accounting.